If you care about your company brand, you should already know that it is vital to monitor the web to determine what is being said about you and catch any potential reputation crisis early.
Up until now, monitoring your own reputation meant either using a reputation management firm or perhaps setting up your own series of alerts and feeds. The do-it-yourself approach just became a little easier thanks to Distilled’s Reputation Monitor.
Distilled is a former consulting client of mine, and they’ve developed Reputation Monitor to help businesses track what is being said about them, without having to trawl through multiple feeds each day. One of the additional strengths of Reputation Monitor is its ability to filter out duplication, focus in on particular keywords or URLs that truly relate to your company, and also assign a value to help you understand the likelihood the item is actually about your company.