Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Looking for a Job? Make Sure You Have a Web Identity!

Computer World takes a look at how a lack of a web presence can hurt a candidate’s chance of getting a job interview, let alone the actual job. While we’ve probably all tried “Googling” a date or famous celebrity, employers are using the search engines to “check you out” before they schedule a meeting with you.

In a 2006 survey by executive search firm ExecuNet in Norwalk, Conn., 77 of 100 recruiters said they use search engines to check out job candidates. In a survey of 1,150 hiring managers last year, one in four said they use Internet search engines to research potential employees. One in 10 said they also use social networking sites to screen candidates.

While it may be mostly confined to technology careers, not having an online identity can place a question (or black) mark against a potential job candidate.

In today’s job market, turning up missing on the Web may not be a fatal flaw, and it’s probably better than having a search result in a photo of you in a hula skirt. But over time, the lack of a Web presence — particularly for IT professionals — may well turn from a neutral to a negative, says Tim Bray, director of Web technologies at Sun Microsystems Inc.

The article goes on to suggest ways to create an online identity. Here are some of my own tips…

Why Corporations Truly Need to Blog

Yesterday, we covered Reasons Why Corporate Blogging Should Succeed (in response to SEOmoz’s Reasons Why Corporate Blogging Fails). My original list was longer, but then I realized that four of the reasons I gave in that list weren’t advantages corporations have in blogging. Today we have advantages of blogging to corporations.

Online reputation management
Having a blog makes an excellent place to manage your online reputation. This damage control is the other side of the “Everyone needs to toot their own horn” from yesterday. Is your company or product being portrayed in a negative light on the news, forums or other blogs? (If you have no idea, check out our Online Reputation Management Beginners’ Guide.) A blog is a natural place to present your side of the story, to reach out to individuals and the media and to improve your image online.

Reputation Monitoring Firm Cymfony Acquired?

paidContent is reporting social media monitoring company Cymfony has been acquired by UK-based research firm Taylor Nelson Sofres.

No details on the value of the deal – paidContent estimates double digits based on Cymfony’s $24m raised in VC – and we don’t have any official word yet.

Without knowing much about either company, I’d guess this is a smart move for TNS, and a poor decision by Cymfony. We’re only just starting to see companies wake up to the concept that they need to monitor and engage social media, so Cymfony likely sold way too early. Then again, Cymfony may have gotten triple digits and smiling all the way to the bank!

Google’s Search Results Defined Anna Nicole Smith’s Reputation?

This is sad to read. It appears Anna Nicole Smith paid a lot of attention to the search results associated with her name.

“She always had a laptop and she Googled her name, and she would read these articles that spoke badly about her,” said the bodyguard, who goes by the name of Big Moe. “She was just, was sad about that.”

It’s amazing how, in just a few short years, the public perception of someone can be greatly influenced by what appears on the first page of Google.

Raleigh Online Reputation Management Panel

If you’re anywhere near Raleigh on Wednesday February 21st, be sure to drop by the Exploris center for a TIMA panel on Social Media Marketing/Reputation Management.

I’ll be joined by Lenovo’s David Churbuck, Crossroad PR’s Cindy Akus and moderator Nathan Gilliatt. It’s an informal panel discussion, so we’ll have plenty of opportunities to answer your questions. In the meantime, you can brush-up on the topic, with my beginner’s guide.

Here’s the info:

Where – Exploris

When – Wednesday, February 21, 11:30am to 1:30pm

Cost – $10 for Members, $30 for non-Members

More info and registration here.

Serph Expanding Online Reputation Monitoring Beta

Over at Pronet Advertising, Cameron tells us that “Serph’s Up”.

Serph is a new reputation monitoring tool, they have been working on for a few months, that was previously in a closed beta. As of today, they’re making the beta more readily available for anyone looking to try it out.

It’s a welcome addition to the toolbox of anyone looking to track their online reputation, but it’s somewhat basic in it’s offering. There’s really not that many features at this point. You enter the keyword, wait a few seconds while Serph scours the various social media sites, then view the results. After that, you have the choice of subscribing to the RSS feed for the query or viewing recommended results for similar queries.

Watching Whether Companies

I’ve noticed a new referrer in my Google Analytics stats, over the past few days. has been sending some decent visitor numbers to the Yahoo story we ran a couple of weeks back.

I headed over to the site to see who they are and discovered a digg-like community that rates companies positively or negatively based upon their actions.

The company was founded in 2006 by Ryan Mickle and Rod Ebrahimi and it appears their goal is to provide a platform of accountability for big businesses.

GoDaddy, Wal-Mart and Starbucks are among the current companies under the social microscope. Companies tracking sentiment analysis of their online reputation would be wise to add this site to the list.