Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Sentiment Analysis for Internet Explorer; Comparing to Firefox


Digg!

This is another post in the “IE 7 Sucks” series. This time, I’ve been poking around at data that suggests IE 7 really is crap, and it’s not just readers of Marketing Pilgrim, that think so.

Taking a look at Opinmind, we learn that only 24% of bloggers have a positive sentiment towards Internet Explorer, compared to 69% positive with Firefox.

Switching to Technorati, we discover 632 bloggers have stated “internet explorer sucks“, compared to 274 who think the same of Firefox.

Using Google Trends, it’s clear that more people are looking to download Firefox, compared to IE. In contrast, more users are looking to uninstall Internet Explorer, than FF.

Microsoft & Edelman Make Two Mistakes with Free Laptop Fiasco

I wasn’t going to share my thoughts on Microsoft sending out free laptops to some A-list bloggers. I figured it was a dumb move by Microsoft, without first seeking the permission of the blogger. But now Microsoft has made a bad situation worse by asking the bloggers to return the laptops after they “review” them. Here’s part of the new request…

You may have seen that other bloggers got review machines as well…As you write your review I just wanted to emphasize that this is a review pc…I hope you give your honest opinions. Just to make sure there is no misunderstanding of our intentions I’m going to ask that you either give the pc away or send it back when you no longer need it for product reviews.

Don’t Miss Thursday’s Hottest Internet Marketing News

The internet marketing world appears to be winding down for Christmas, so news is on the lighter side. However, I’ve dug deep and come up with these hot items.

  1. Lee Odden has discovered his Top Rank Blog has been permanently banned on Digg, just because it posts SEO content. What the…?  Lee wasn’t doing anything wrong, apparently some diggers have enough clout to get a site a pre-emptive ban.
  2. Do you know what SearchRank’s David Wallace wants for Christmas? No it’s not a Playstation 3 (although I am sure he wouldn’t say “no”). David lists five things he’d like to see happen in the SEM world, including adding blog spammers to Santa’s “naughty list”.

Hedge Funds Using RSS Monitoring

TechCrunch has an interesting piece on Monitor110, an online monitoring tool aimed at the hedge-fund market.

The service tracks information from now 50 million sources, analyzes it for topical relevance and delivers near real time alerts to customers. It focuses on blog, deep web and static web changes. Topical expertise evaluation is an important part of the secret sauce.

This is a fantastic use for online monitoring. I’ve been telling businesses that there is all kinds of information out there, just begging to be found. Using RSS to track what is being said about a company and mining for financial information is a great example of how companies can use the web to ensure they never miss a thing!

Google Adds Blogger Alerts

Good news for all you blog tracking addicts, you have a new weapon to add to your online reputation monitoring arsenal. Google has announced new Blog Alerts which allow you to track any keyword or topic of interest, or even your favorite blogger!

Here’s some examples.

– You want to know when anyone blogs about global warming.

– You like to track all Google mentions on Slashdot.

– You’re a bit obsessed with chocolate recipes on food blogs.

– You need to know when RottenTomatoes covers Will Ferrell.

– That well-known search pundit John Battelle seems to have a lot to say.

Updated Online Reputation Monitoring Guide

One of the most popular posts ever on Marketing Pilgrim is our Online Reputation Monitoring Beginners Guide.

I wanted to let you know that the guide has just gone thru its third update and I’ve also added a spruced-up PDF version – for all of you who want to put it in front of your boss. ;-)

Consumer Created Web Content Impacting Online Purchases

JupiterResearch has discovered that consumer-created content (blogs, forums etc) are having an increasing impact on consumer’s online purchasing.

“The power of the consumer’s voice has never been stronger,” said David Daniels, Vice President and Research Director at JupiterResearch. “It is impacting consumer behavior and how companies operate. Smart marketers are not just reviewing consumer-created content, they are studying it and using it to develop strategies to grow their business.”

Interesting stats include…

* 77% of online shoppers use consumer generated product reviews and those that find them useful are more likely to be loyal to recommended stores.

* Consumers who post feedback on forums – positive or negative – spend 22% more online than others.