Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Samsung Posts Fake Reviews and Enters Reputation Hall of Shame

One of Samsung's CEOs Trust MeSamsung has been on a pretty good roll for a bit, haven’t they? Their smartphones have become what many feel is a real competitor to Apple’s iPhone which is a tremendous accomplishment in and of itself. When things are going well you do what you can to keep the momentum going, right?

Well, in Samsung’s case they appear to have gotten their hand caught so far in the cookie jar that they have needed to apologize for violating one of the most basic rules of doing ethical online business: don’t fake reviews. According to Techspot Samsung is simply admitting to screwing up without really even fighting.

Officials in Taiwan are investigating claims that Samsung paid people to post favorable reviews about their products online while at the same time offering up negative feedback on rival HTC’s products. The investigation launched after the Fair Trade Commission received numerous complaints on the matter.

Apple Does Corporate Reputation Dance With Chinese Government

apple-warranty-china-tim-cook-apologyApple has never been known for making apologies about much of anything. Folks were a bit shocked by CEO Tim Cook’s mea culpa last year regarding the Apple Maps troubles the company experienced.

Well, it’s interesting just what a threat to adding to the gazillion or so dollars the company has (at one point recently Apple had more cash on hand than the US government) can do.

The latest threat to making Apple even richer comes from the world’s largest market, China. Don’t worry, Apple is doing just fine in China but it recently got the Chinese government agitated and, well, that’s not good for business. It’s so bad for business in fact that Tim Cook offered another public apology.

USA Today reports

Tiger, Nike, Winning, Social Media and Reputation

Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athlete. That can be either a boom or bust proposition. Just ask them about Lance Armstrong.

Tiger, on the other hand, is trying to remake his once invincible image and Nike is going along for the ride. What’s creating controversy is while Armstrong has been vilified for his version of cheating, Woods is getting a much different treatment from Nike as he rebounds from HIS version of cheating (which was about marital infidelity and not the game he plays, for now at least).

So now Tiger has fought his way back to the top of his profession as he regains the number 1 ranking in the world of golf. Nike’s response? This message that was put throughout their social channels.

Which Social Media Memes Are Talking About Your Company? [infographic]

We could use a boring list to explain the different types of stakeholders talking about your brand, but instead, we’ll share Trackur’s fun infographic.

Trackur-Talking-About-You

Is Reuters’ Social Media Staffer’s Indictment Their Problem or His?

Matthew KeyesThis story might be categorized as a cautionary tale regarding making sure you are hiring social media experts whose past might not come back to cause some pain for your company.

According to CBS News, Reuters has an employee that may have been a little less than loyal to a previous employer.

The deputy social media editor of Reuters news service was charged by a district court in California with conspiracy for leaking information about one of his former employers to Anonymous, the hacking collective.

The Department of Justice accuses Matthew Keys, 26, of providing Anonymous with log-in information to a computer server belonging to the Tribune Company in December 2010. Keys worked for Sacramento-based television station KTXL FOX 40, owned by the Tribune Company, as a web producer until he was terminated in October 2010.

Free Online Reputation Management & Monitoring Webinar March 21st

Free ORM WebinarDo you like your reputation?

Yes? Then I have a free webinar that will help you protect it.

No? Then I have a free webinar that will help you improve it.

I’m teaming up with Janet Driscoll Miller and Chris Gatewood to provide a free online webinar on March 21st at 2pm ET. The 60 minute webinar will teach you:

  • How to identify the reputations and channels important to your company
  • The key steps for setting up reputation monitoring
  • How to be proactive in building your online reputation
  • How to protect your reputation from defamation
  • What legal recourse you have against your detractors
  • How to clean up your Google reputation
  • The steps needed to restore your good name

Yahoo Finds It Still Gets Attention As Industry Responds to Work-at-Home Edict

There's No Place Like YahooSay what you want about Yahoo! people are still paying attention even if it’s not around their products.

With the gall of someone who simply wants to make their company better, Marissa Mayer’s policy that eliminates the work-at-home culture from the Yahoo employees’ tool belt, has created a stir in the industry. Why? Looks like it’s because people are a little over-reactive, bored, dimwitted or all of the above, quite honestly.

Mercurynews.com reports

Appearing to acknowledge the uproar over its recent move to order telecommuting workers back to the office, Yahoo! issued a brief statement Tuesday to assert that it wasn’t offering a broad judgment on the practice of working from home.

“This isn’t a broad industry view on working from home — this is about what is right for Yahoo right now,” said the statement from a Yahoo spokesperson.