One retailer that has had some serious missteps in the recent past is JCPenney.
It seemed as if the company couldn’t go a day without something getting skewered by the press or, even worse, their customers.
So what’s a company to do when it has apparently lost its way so badly? Well, fire your CEO and put together an ad like this is one option.
What do you think of that one?
As former CEO Mike Ullman goes about stemming the bleeding, J.C. Penney is going on the offensive, apologizing to shoppers alienated by Johnson’s controversial store revamps.
In the ad, the company shies away from directly addressing Johnson’s upgrades, including Denim Bars to help J.C. Penney shoppers find the perfect jeans, not unlike Apple’s Genius Bars.