Twitter hacking is as common now as pet rocks in the 70’s. True hacks usually lead to an hour or so of offensive Tweeting followed by numerous mea culpas from the company even though it wasn’t their fault. Sometimes, it’s partially their fault because the “hack” is actually a disgruntled or inebriated employee who decided to make his grievances public.
Then there are those times when a celebrity Tweet-blurts something terrible but instead of owning up to their misdeeds, they claim their account was hacked.
Now we have the case of Chipotle – the folks who “hacked” their own account as a publicity stunt. It worked. They picked up more than 4,000 followers and 12,000 reTweets. Mashable says their normal numbers are around 250 new followers and 75 reTweets. Chipotle has more than 200,000 followers, so it’s not like they were hurting before this all began.