Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

JCPenney Ad Asks Customers to Come Back …. Please

One retailer that has had some serious missteps in the recent past is JCPenney.

It seemed as if the company couldn’t go a day without something getting skewered by the press or, even worse, their customers.

So what’s a company to do when it has apparently lost its way so badly? Well, fire your CEO and put together an ad like this is one option.

What do you think of that one?

Forbes says

As former CEO Mike Ullman goes about stemming the bleeding, J.C. Penney is going on the offensive, apologizing to shoppers alienated by Johnson’s controversial store revamps.

In the ad, the company shies away from directly addressing Johnson’s upgrades, including Denim Bars to help J.C. Penney shoppers find the perfect jeans, not unlike Apple’s Genius Bars.

Twitter Doesn’t Exactly Instill Confidence in Memo to Journalists

imagessources-unreliableTwitter has taken a bit of a reputation ding after the hijacking of the AP Twitter account last week. Financial markets dipped and now federal attention is being given to the activities to see who profited from this event.

The result has been the promise, or the rumor, of a two step authentication process. Uhhh, those are nice words but until it’s in place and works it means absolutely nothing. Now to add to the uncertainty that surrounds the security of a Twitter account and, as a result, the reliability of the service in ‘reporting’ the news (God help us if Twitter is actually seen as a reliable breaking news source ever but it seems inevitable) is the following memo sent to journalists trying to help them protect their Twitter accounts.

BuzzFeed provided the contents of the memo and here it is.

Samsung Posts Fake Reviews and Enters Reputation Hall of Shame

One of Samsung's CEOs Trust MeSamsung has been on a pretty good roll for a bit, haven’t they? Their smartphones have become what many feel is a real competitor to Apple’s iPhone which is a tremendous accomplishment in and of itself. When things are going well you do what you can to keep the momentum going, right?

Well, in Samsung’s case they appear to have gotten their hand caught so far in the cookie jar that they have needed to apologize for violating one of the most basic rules of doing ethical online business: don’t fake reviews. According to Techspot Samsung is simply admitting to screwing up without really even fighting.

Officials in Taiwan are investigating claims that Samsung paid people to post favorable reviews about their products online while at the same time offering up negative feedback on rival HTC’s products. The investigation launched after the Fair Trade Commission received numerous complaints on the matter.

Apple Does Corporate Reputation Dance With Chinese Government

apple-warranty-china-tim-cook-apologyApple has never been known for making apologies about much of anything. Folks were a bit shocked by CEO Tim Cook’s mea culpa last year regarding the Apple Maps troubles the company experienced.

Well, it’s interesting just what a threat to adding to the gazillion or so dollars the company has (at one point recently Apple had more cash on hand than the US government) can do.

The latest threat to making Apple even richer comes from the world’s largest market, China. Don’t worry, Apple is doing just fine in China but it recently got the Chinese government agitated and, well, that’s not good for business. It’s so bad for business in fact that Tim Cook offered another public apology.

USA Today reports

Tiger, Nike, Winning, Social Media and Reputation

Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athlete. That can be either a boom or bust proposition. Just ask them about Lance Armstrong.

Tiger, on the other hand, is trying to remake his once invincible image and Nike is going along for the ride. What’s creating controversy is while Armstrong has been vilified for his version of cheating, Woods is getting a much different treatment from Nike as he rebounds from HIS version of cheating (which was about marital infidelity and not the game he plays, for now at least).

So now Tiger has fought his way back to the top of his profession as he regains the number 1 ranking in the world of golf. Nike’s response? This message that was put throughout their social channels.

Which Social Media Memes Are Talking About Your Company? [infographic]

We could use a boring list to explain the different types of stakeholders talking about your brand, but instead, we’ll share Trackur’s fun infographic.

Trackur-Talking-About-You

Is Reuters’ Social Media Staffer’s Indictment Their Problem or His?

Matthew KeyesThis story might be categorized as a cautionary tale regarding making sure you are hiring social media experts whose past might not come back to cause some pain for your company.

According to CBS News, Reuters has an employee that may have been a little less than loyal to a previous employer.

The deputy social media editor of Reuters news service was charged by a district court in California with conspiracy for leaking information about one of his former employers to Anonymous, the hacking collective.

The Department of Justice accuses Matthew Keys, 26, of providing Anonymous with log-in information to a computer server belonging to the Tribune Company in December 2010. Keys worked for Sacramento-based television station KTXL FOX 40, owned by the Tribune Company, as a web producer until he was terminated in October 2010.