Harris Interactive has released its 14th annual Reputation Quotient (RQ) Study which measures the reputations of the most visible companies in the US.
The top spot in 2013 list (below left) goes to Amazon. Google and Apple both slipped in the rankings from 2012 (below right) with Apple having one of the largest point drops year-over-year in the list overall.
The red box around UPS indicates that it doesn’t show up anywhere on the 2013 list after its top 10 of 2012. Ouch.
Reappearing on the list after falling out of the Top 60 in 2012 was Facebook coming in at #42.
One of the more disturbing findings (in my opinion of course) of this particular report is what elements are now viewed as characteristics that make one see a company as great. Look at the change from 2011 to 2013.