Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Chipotle’s Fake Twitter Hack: Can Customers Take a Joke?

chipotle headerTwitter hacking is as common now as pet rocks in the 70’s. True hacks usually lead to an hour or so of offensive Tweeting followed by numerous mea culpas from the company even though it wasn’t their fault. Sometimes, it’s partially their fault because the “hack” is actually a disgruntled or inebriated employee who decided to make his grievances public.

Then there are those times when a celebrity Tweet-blurts something terrible but instead of owning up to their misdeeds, they claim their account was hacked.

Now we have the case of Chipotle – the folks who “hacked” their own account as a publicity stunt. It worked. They picked up more than 4,000 followers and 12,000 reTweets. Mashable says their normal numbers are around 250 new followers and 75 reTweets. Chipotle has more than 200,000 followers, so it’s not like they were hurting before this all began.

Lessons in Branding from Lifetime’s Supermarket Superstar

supermarket superstarSupermarket Superstar is a new business competition series on Lifetime.  It’s like Shark Tank meets Cupcake Wars and its loaded with great lessons about small business branding.

The series revolves around amateur chefs who think their original product deserves shelf space in a major grocery store. Last night’s premiere episode was all about cakes. The queen of cookies Debbi Fields was on hand to mentor the contestants, along with celebrity chef Michael Chiarello and branding expert Chris Cornyn.

Unlike most cooking shows, this one isn’t all about how the food tastes. In this show, it’s about the brand. There’s only one judge, Tom Dahlen, the buyer for A&P supermarkets. Impress him and you’re on your way.

Good Review on Yelp? Order Lunch While You’re Still on the Page

You’re at the office and you’re hungry but you’re tired of the same old places. You go on Yelp to look for a new place to eat. (Not where I’d go, but apparently it’s where some people go.) You find Harry’s Italian Pizza Bar and wow, they have terrific reviews. Gotta try it – now here’s the make it or break it moment – you place your lunch order right there on the page so it’s ready when you arrive to pick it up.

Without that order system, you might head out thinking you’re going to go to Harry’s but end up at the Greek place that’s two blocks closer. Bad news for Harry.

yelp ordering system

Hey! Duck Dynasty’s Duck Commander Misses Out on New .LA Domain Extension…Almost!

duck-dynasty-laWhen GoDaddy announced the release of the new .LA domain extension you would have expected many Louisiana businesses to say, “Hey, we should get us one of those domains before the Los Angeles folks snap them all up!” Or something like that.

Well, Frank Reed happened to spot that neither DuckDynasty.la or DuckCommander.la had been secured by the good ole Louisiana boys made famous by the AE show Duck Dynasty.

Being huge Duck Dynasty fans, we lept into action. First, Frank shot the Duck Dynasty team an email letting them know that they should jump on it, before someone else registers it…and does who knows what with it. Concerned that they may not see the email under the deluge of fan mail they receive, I pulled up GoDaddy and registered the domains.

MySpace Deletes Your Stuff

deletedMySpace is proud to announce a new platform across desktop and mobile. Oh, and by the way, they deleted all your old stuff when they did it. All those photos you uploaded, the private messages, the blog posts — all that history that you thought would stay there forever – gone.

Needless to say. . . okay, I’m going to say it anyway. . . people are not happy. You can read it all on a thread called “Where is all of my old Myspace stuff.

The responses talk about years of poems and personal notes, photos of friends who passed away, private messages between loved ones and money and time invested in games that are gone.

Code Names, Leaked Docs, the NSA: Google and Facebook Land in the Center of a Spy Drama

PrismThe code name is PRISM. It’s a top secret program that gives the National Security Agency direct access to the inner workings of Google, Facebook, Yahoo, Skype and just about every other big data company on the web. It even has its own snazzy, SciFi looking logo and reports that are stamped TOP SECRET.

Sounds like something you’d find in a Ben Affleck movie but the UK paper The Guardian says it’s real and they have the proof; a 41-page PowerPoint presentation created to train operatives on the program.

I’m telling you, just looking at those documents online makes me nervous. The news broke several days ago and since then the parties involved have been in damage control mode.

Google was the first to respond with a post appropriately titled “What the …?

In Case You Missed It, Poor Social Media Judgment Can Cost Jobs

This is one of those subjects that will be written about for a long time even though it feels like this should be common sense at this point but “Hey!” (as Uncle Si would say). So here is the latest study from On Device Research shows that those between the ages of 16-34 are not NOT getting the message and, more surprisingly, they may not even care.

cnet reports

Ten percent of young people said they knew they were rejected from a job because of their social media profiles, yet 66 percent of young people still don’t seem to care that these profiles may affect their career prospects. The majority of young people cater their social media presence to friends rather than potential employers, according to On Device Research.

The following chart gives some more insight on an international level. The good news for folks in the US is that fewer people seem to think they have been hurt in their job search due to social media activities.

Job Rejection from Social Media