ABC just launched a new comedy series titled Don’t Trust the B– in Apartment 23. Even without the missing letters, it’s pretty clear to all of use what the “B” represents, especially after you’ve seen two minutes of the show.

Standards being what they are, ABC can’t write in those extra letters and it’s probably just as well. Written out, the title would be very harsh, but with the mysterious “B–”, it’s quirky and cute.

According to CNN, the show’s cast didn’t believe it at first and then they got totally behind the title.

Says star Krysten Ritter,

“If I say ‘Don’t Trust the B– in Apartment 23.’ If it’s ‘Apartment 23,’ I have to explain way more. It makes my life so much easier!”

It’s tough enough to make it to the top of your field, but staying there for eight years in a row is near impossible. Still, fifteen brands managed to do just that.

The numbers come from the 23rd Annual Harris Poll EquiTrend Study. They surveyed nearly 40,000 US consumers and asked them to rank a random collection of forty brands and the cream rose to the top.

Every brand on this list is immediately recognizable. Each evokes a feeling of stability, of excellence. They also mean more than just the product they represent.

Hallmark makes cards and Christmas ornaments. But the brand brings to mind visions of loving families, heart-felt gifting and a lifetime of memories.

They say you only have one chance to make a good first impression and this is certainly true for social media. Call it a profile, a brand page or homepage, that single spot on the web has to tell the world what you’re all about in a glance.

Big companies like Coca-Cola and Warner Brothers have teams of people who do nothing but handle company branding. They make sure that every graphic, every piece of text and every video associated with the brand conveys the essence of the company.

In the case of Coca-Cola, it’s not just about the soda, it’s about happiness, togetherness and world peace. Really. I’m not kidding.

For smaller companies or individuals who are the company, consistent branding is even more important. So don’t think you can skip this lesson because you’re a one-man band.

Today, the fledgling social network Path was forced to issue an apology based on how it used contact data from its users. That’s an oversimplification of course but you can find plenty of places where the incidentals have been explained. Even Path investors like Michael Arrington’s CrunchFund had to call out the company.

The story of the day is definitely about Path (a CrunchFund portfolio company). The company has been copying address book information to their servers without user knowledge.

The company was apparently already aware of the issue and was taking steps to address it prior to this post coming out. The Android app has an opt-in, and a version of the app with an opt-in is awaiting approval at Apple, says CEO Dave Morin in the comments to the original post. Morin has also flat out apologized.

We think that most people understand the fact that once you do something online it can be very difficult to make it go away. Just ask Bruce Clay about his issues recently around trying to take a site down in time for people to not tear it apart. The “magic” of the Internet has created numerous ways to still bring that site up even though it is no longer in existence. Ooooops.

The reality is that most people (those outside of the Internet over-saturated, Silicon Valley types whose level of disconnect from reality can be startling) don’t understand what they are doing when they post things online. And apparently, at least with Facebook, “deleting” a picture isn’t what it might seem either.

According to Ars Technica