While we look at the marketing / business / reputation issues that accompany any company’s actions as it relates to Hurricane Sandy, we are doing so because we are a marketing blog. The bigger picture of the destruction and death that the storm left in its wake is the REAL issue. If you could do anything to somehow help relief efforts in any way stop reading and go do that. That matters. A business analysis ultimately doesn’t at all.
Having said that, we need to look at the response of the CEO of American Apparel, Dov Charney, who apparently feels that the row created over his company’s discount on purchases offered to people impacted by Sandy in nine states is much ado about nothing.
In an interview with Bloomberg Businessweek he says
Bloomberg Businessweek: Why do you think there was so much blowback?
Dov Charney: It’s the blogosphere. Each blogger or Twitterer eggs on the other, and it becomes a big deal. That doesn’t represent the majority of the people. I don’t think the average person was offended. There were 25 bloggers who blew up. That’s their right. The media is also interested in getting a rise out of readers. You have to look at your motivation in covering this, too. But it’s not a big deal. We don’t think it was offensive. We’re sorry if others thought it was.