Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

The Complete Guide to Online Reputation Monitoring [infographic]

If you’re not already monitoring your online reputation, then this infographic from Trackur leaves you no excuses.

They–or should that be we, seeing as I’m the CEO, couldn’t find an infographic that took you through the various steps of setting up your social media monitoring, so they had one built. BTW, if you need an infographic designed, the guys at Avalaunch Media do a fantastic job–as you’ll see below.

So, what are you waiting for? Go ahead and get started by following the steps in The Ultimate Guide to Monitoring Your Online Reputation!

Online Reputation Monitoring from Trackur

Trackur Announces CrisisShield – Free Reputation Insurance

Trackur LogoSocial media monitoring software provider Trackur–which, not coincidentally, is run by me–today announced the launch of CrisisShield.

What is CrisisShield, I hear you ask? Well, it’s something not offered by any other social media monitoring vendor–completely free reputation insurance. Yep, CrisisShield is a free online reputation management insurance policy for customers on select Trackur plans.

CrisisShield comes without any additional fees and provides customers on Trackur’s Premium & Ultimate social media monitoring plans with free peace of mind, including:

  • CrisisShield-SmallUp to two hours of online reputation management & crisis response consulting.
    • Additional hours charged at a discount on the normal hourly rate.
  • Up to two hours of online reputation legal counsel.
    • Advocacy on your behalf, and additional hours beyond initial assessment and counseling charged at a discount on the normal hourly rate

Instagram’s TOS Flap Shows That the Internet Is Not ‘Business As Usual’

oops_my_bad_postcard-p239033682826893193en7lo_216Yesterday we told you about the changes that Instagram made in their privacy policy. Mainly because the initial take on the changes were extremely negative and the ripple effect was palpable.

Now a day later Instagram is trying to help all the dust settle without any more damage of dropped accounts and the company’s reputation being dented any further. In a blog post from Instagram co-founder Kevin Systrom title “Thank you, and we are listening” we get the following:

Yesterday we introduced a new version of our Privacy Policy and Terms of Service that will take effect in thirty days. These two documents help communicate as clearly as possible our relationship with the users of Instagram so you understand how your data will be used, and the rules that govern the thriving and active Instagram community. Since making these changes, we’ve heard loud and clear that many users are confused and upset about what the changes mean.

Latest CEO Nominated for Social Media’s Hall of Shame is Reed Hastings of Netflix

Kids these days.

You tell them over and over again that you have to be REALLY careful what you say on social media because it can get you in trouble. Some of the really smart ones take heed and do the right things. Many simply do what they think is right they act surprised when the #2 hits the fan.

That’s kids. Now let’s talk about an even more arrogant and likely to not listen to anyone else but themselves group: the corporate CEO. The latest example of “CEO’s Gone Wild on Social Media” comes from Netflix, CEO Reed Hastings.

Computerworld’s Richi Jennings reports

And So It Begins: Sears Botches Their Early Black Friday Sale

The Black Friday craziness has begun and we have our first casualty – Sears.

Hoping to do something nice for their “Shop Your Way” members, they had a pre-pre-pre Black Friday sale on Sunday night.

According to, Sears was selling a 32″ HDTV for only $97. Buy online and pick up at your store. Wow.

Things started to go wrong immediately thanks to poor coding of the website’s countdown clock. Instead of counting down to 5 pm Central time, it adjusted based on each shopper’s time zone, so unless you happen to live in the Central Time Zone, you had the wrong start time on your computer.

3 Social Media Tricks to Improving Your Online Reputation

Social media has revamped the Internet through its ability to not only build influence, but also humanize a brand or individual. This counts as much in a content sharing environment as it does to the ability to impact online reputations. What’s more is that publishing to social networks is both simple and cheap. However, as great as social media outlets are there is also a battleground mentality present for people who are targeted by negative content. No matter how this information is published—a blog post, article, press release— it affects success.

American Apparel CEO Says Social Media Troubles Caused by “25 Bloggers Who Blew Up”

Before we approach this subject let’s make one thing very clear.

While we look at the marketing / business / reputation issues that accompany any company’s actions as it relates to Hurricane Sandy, we are doing so because we are a marketing blog. The bigger picture of the destruction and death that the storm left in its wake is the REAL issue. If you could do anything to somehow help relief efforts in any way stop reading and go do that. That matters. A business analysis ultimately doesn’t at all.

Having said that, we need to look at the response of the CEO of American Apparel, Dov Charney, who apparently feels that the row created over his company’s discount on purchases offered to people impacted by Sandy in nine states is much ado about nothing.

In an interview with Bloomberg Businessweek he says

Bloomberg Businessweek: Why do you think there was so much blowback?

Dov Charney: It’s the blogosphere. Each blogger or Twitterer eggs on the other, and it becomes a big deal. That doesn’t represent the majority of the people. I don’t think the average person was offended. There were 25 bloggers who blew up. That’s their right. The media is also interested in getting a rise out of readers. You have to look at your motivation in covering this, too. But it’s not a big deal. We don’t think it was offensive. We’re sorry if others thought it was.