Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Amazon Fires Contractor and Gets Ahead of Corporate Reputation Concerns

Amazon-LogoMaybe Amazon is taking a real lesson from fellow corporate giant Apple and their seemingly endless woes with having Foxconn as a manufacturer of some of the world’s most popular products. The massive online retailer is getting out in front of what could be a blown up out of proportion situation (as just about anything and everything is these days anyway) by cutting ties with a German company of questionable character.

The Washington Post reports

Online retailer Amazon reacted to mounting criticism Monday by firing a security company named in a German television documentary about alleged mistreatment of foreign temporary workers.

An Amazon spokeswoman in Germany said the company had ended its relationship with Hensel European Security Services “with immediate effect.”

Amazon Gets Top Reputation Rank Amongst Most Visible Companies

Harris Interactive has released its 14th annual Reputation Quotient (RQ) Study which measures the reputations of the most visible companies in the US.

The top spot in 2013 list (below left) goes to Amazon. Google and Apple both slipped in the rankings from 2012 (below right) with Apple having one of the largest point drops year-over-year in the list overall.

2013 Top Reputations
2013 Top 15 Reputation Ranked Companies Harris

2012 Top Reputations
2012 Top 15 RQ

The red box around UPS indicates that it doesn’t show up anywhere on the 2013 list after its top 10 of 2012. Ouch.

Reappearing on the list after falling out of the Top 60 in 2012 was Facebook coming in at #42.

One of the more disturbing findings (in my opinion of course) of this particular report is what elements are now viewed as characteristics that make one see a company as great. Look at the change from 2011 to 2013.

The Complete Guide to Online Reputation Monitoring [infographic]

If you’re not already monitoring your online reputation, then this infographic from Trackur leaves you no excuses.

They–or should that be we, seeing as I’m the CEO, couldn’t find an infographic that took you through the various steps of setting up your social media monitoring, so they had one built. BTW, if you need an infographic designed, the guys at Avalaunch Media do a fantastic job–as you’ll see below.

So, what are you waiting for? Go ahead and get started by following the steps in The Ultimate Guide to Monitoring Your Online Reputation!

Online Reputation Monitoring from Trackur

Trackur Announces CrisisShield – Free Reputation Insurance

Trackur LogoSocial media monitoring software provider Trackur–which, not coincidentally, is run by me–today announced the launch of CrisisShield.

What is CrisisShield, I hear you ask? Well, it’s something not offered by any other social media monitoring vendor–completely free reputation insurance. Yep, CrisisShield is a free online reputation management insurance policy for customers on select Trackur plans.

CrisisShield comes without any additional fees and provides customers on Trackur’s Premium & Ultimate social media monitoring plans with free peace of mind, including:

  • CrisisShield-SmallUp to two hours of online reputation management & crisis response consulting.
    • Additional hours charged at a discount on the normal hourly rate.
  • Up to two hours of online reputation legal counsel.
    • Advocacy on your behalf, and additional hours beyond initial assessment and counseling charged at a discount on the normal hourly rate

Instagram’s TOS Flap Shows That the Internet Is Not ‘Business As Usual’

oops_my_bad_postcard-p239033682826893193en7lo_216Yesterday we told you about the changes that Instagram made in their privacy policy. Mainly because the initial take on the changes were extremely negative and the ripple effect was palpable.

Now a day later Instagram is trying to help all the dust settle without any more damage of dropped accounts and the company’s reputation being dented any further. In a blog post from Instagram co-founder Kevin Systrom title “Thank you, and we are listening” we get the following:

Yesterday we introduced a new version of our Privacy Policy and Terms of Service that will take effect in thirty days. These two documents help communicate as clearly as possible our relationship with the users of Instagram so you understand how your data will be used, and the rules that govern the thriving and active Instagram community. Since making these changes, we’ve heard loud and clear that many users are confused and upset about what the changes mean.

Latest CEO Nominated for Social Media’s Hall of Shame is Reed Hastings of Netflix

Kids these days.

You tell them over and over again that you have to be REALLY careful what you say on social media because it can get you in trouble. Some of the really smart ones take heed and do the right things. Many simply do what they think is right they act surprised when the #2 hits the fan.

That’s kids. Now let’s talk about an even more arrogant and likely to not listen to anyone else but themselves group: the corporate CEO. The latest example of “CEO’s Gone Wild on Social Media” comes from Netflix, CEO Reed Hastings.

Computerworld’s Richi Jennings reports

And So It Begins: Sears Botches Their Early Black Friday Sale

The Black Friday craziness has begun and we have our first casualty – Sears.

Hoping to do something nice for their “Shop Your Way” members, they had a pre-pre-pre Black Friday sale on Sunday night.

According to, Sears was selling a 32″ HDTV for only $97. Buy online and pick up at your store. Wow.

Things started to go wrong immediately thanks to poor coding of the website’s countdown clock. Instead of counting down to 5 pm Central time, it adjusted based on each shopper’s time zone, so unless you happen to live in the Central Time Zone, you had the wrong start time on your computer.