The Integer Group and the Coca-Cola Retailing Research Council understand the importance of social networking in marketing. That’s why they’ve dedicated themselves to making sense of it all, beginning with a five-part series called entitled Untangling the Social Web: Insights for Users, Brands and Retailers.
The first part is available right now (it’s free) and right off the bat you’ll find this little gem.
Comparing social media to high school isn’t an original concept, but I do like the way they’ve phrased it. It’s funny. It’s all true and it explains why social media is such a fickle beast.
Here’s another gem:
40% of social networkers log on
to a social site before they get
dressed in the morning.
No wonder General Mills is so set on making cereal boxes digitally interactive.