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Back-to-school shopping is a family affair [Infographic]

Families Shop Together BaynoteMom might have control of the wallet but when it comes to back-to-school shopping, what they buy is a family affair.

According to a new study and infographic from Baynote, 70% of parents will bring their children along with them when they shop in-store for back-to-school supplies.

Only 36% include their children when they shop online but here’s an interesting thing; though most back-to-school shopping happens at a brick and mortar store, the percentage of online shopping increases as students age.

On average, respondents say 64% of their shopping will be in-store, the rest online via computer or mobile device. But the online percentage is much higher when people shop for college students.

Online retailers say paid search is tops for customer acquisition

SOROWhat would you say is the most effective marketing tactics for acquiring new customers?

85% of retailers in the new 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, said paid search.

Only 81 retailers participated in the survey, which was conducted through May and June of 2014, but even if the number was 810 the result likely would have been the same.

Search still works. It’s familiar to both marketers and customers and as long as Google keeps turning out excellent results, paid search will continue to be a blockbuster. Think about all the things you looked for on the internet this week. How many times did that search begin with Google or Bing? I search for a lot of things on eBay and I find that I get better results from Google than on eBay itself. Same for Twitter. It’s simply a more effective way of finding information and we all know it.

Report shows the most used digital marketing channel is probably not what you think

When Gigaom asked 300 marketers to share their most used digital marketing channel, they probably expected to see search or social at the top of the list.

It seems that most of us are more old school.

While search is the Escalade of digital, social a Tesla, email marketing is like a Volvo. Safe, reliable, and gets the job done.

Most effective digital marketing

It looks like social media marketing continues to be dogged by a reputation for not being measurable and full of noise.

Social media marketing traits

For a deeper breakdown, head to MarketingProfs.

Download for FREE: The Definitive Guide to Lead Generation

The Definitive Guide to Lead GenerationWhen I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical.

Everyone publishes the definitive guide to everything these days.

When I actually browsed through the 160-page ebook I was blown away. They really did produce the definitive guide to lead generation–and I’m not just saying that because they sponsored this review.

If you have less than 2 years in the marketing space, then you should grab your free copy today. I can almost guarantee that you will learn A LOT! Even if you’re long in the tooth, like me, you’ll be impressed with the in-depth advice contained in the guide–and will likely pick up a few new nuggets of info.

Which forms generate the most leads?

Which forms generate the most leads?

Facebook trumps Yelp for local business recommendations

When it comes to online reviews of local businesses, we tend to think of Yelp as the king of influence.

Well, according to BrightLocal’s 2014 Local Consumer Review Survey, aside from Word of Mouth, the majority of us prefer to share our recommendations via Facebook. In fact, of the ~5,000 North American consumers surveyed, 38% prefer to share reviews on Facebook, while just 13% share reviews on Yelp.

Local reviews recommendations

And, those consumers are heading to the internet to share reviews in greater numbers. As you can see, the number of consumers that check local reviews almost every day, more than doubled in the past 12 months:

Online reviews for local businesses

With smarter phones and improved local business websites it’s no wonder more of us are using the web to research our offline purchases.

Study shows younger males are comfortable sharing their feelings

New MalesThe past three generations of men have led very different lives. Our grandfathers grew up believing that the man should provide for his family and his feelings should be kept to himself. Our fathers lived in an era where Mr. Mom was a novelty but not an anomaly and it was okay to cry if the situation warranted it.

So where does that leave the current generations of millennials? According to a new study by Ketchum, somewhere in between the first two.

Ketchum found that young millennials in particular, those 18 to 25, are an interesting blend of modern and old school. They dub this group the New Traditionalists and they’re a hard demographic to reach.

Retailers believe in online marketing, so why are they still spending offline?

RetailMeNot contacted 200 marketing decision-makers at retailers that sell both online and in physical retail locations and have at least $50 million in annual revenue to find out how they feel about digital advertising.

75% said they believe that digital delivers a higher return on investment than offline advertising. They believe it, but they’re not putting their marketing money where their mouth is.

Digital spend

Looking at the total marketing budget, 51% is going to the digital side, 49% to offline. Why? Old habits and a lack of confidence. Only 27% of those surveyed thought of themselves as advanced digital marketers. Only 19% said they thought their current multi-channel approach was effective. Which means a whole lot of marketers think they could be doing better if they tried harder or had more training.