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Study Shows Young Millennials Are More Like Katniss, Less Like Harry Potter

posted on June 18, 2013

keep calm millennialsBaby Boomer, Gen X, Millennials – each label stands for an age group which, in theory, has similar wants, needs and goals. But a new study commissioned by MTV shows that there’s a big difference between the upper and lower age brackets that fall into the Millennial category. Keeping with the theme: older (or first wave) Millennials are like Harry Potter but younger (age 13-17) Millennials are more like Katniss of The Hunger Games.

At first glance, these seem like cutesy pop culture references designed to capture the search engine spiders. But when you dig in deep, you’ll see that the comparisons fit – sadly.

The study, “The New Millennials Will Keep Calm and Carry On” leads us to these two points.

The Harry Potter Crowd:

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Half of Small Biz Owners Say Running a Business is Tougher Than Ever

posted on June 17, 2013

small biz outlook constant contactAccording to Constant Contact’s “Small Businesses: Then and Now Survey”, 59% of small businesses believe it’s harder to run a business today than five years ago. That’s a sad, sad fact.

Running your own business used to be the American dream. It was your ticket to an independent lifestyle. A way out of the 9-5 madness. Or maybe that’s what we all hoped it would be.

The truth is, running your own business is tough, especially when you’ve grown large enough to have a couple of employees on the payroll. I’m a company of one. If I have a bad week, it’s not fun but at least I don’t have to consider laying off an employee.

When asked why things have taken a downturn:

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Mobile Marketers: Are You a Vampire or a Servant?

posted on June 17, 2013

Marketing research is a lot like mobile marketing. You have to get the potential user’s attention, use clever content to keep him engaged and then hope he likes what you presented enough to act on it. Or you could use bribery – as this study will show, that works, too.

The pitch that caught my eye today was the Millward Brown / SessionM study called “Exploring the Role of Value in Mobile Advertising.” I decided to cover the story because of this graphic:

time sucker

Any company that uses a vampire bat to make their point is full of win. In this case, they asked mobile users to express how they feel about mobile advertising. Many people feel that its nothing but a time suck. On the other hand, they’re okay with ads as long as the content makes them happier, enriches their life or introduces them to a product that will do either of the aforementioned.

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17% of Ecommerce Merchants Don’t Know if They’re Optimized for Mobile

posted on June 14, 2013

683316_mobile_communicationsI think every business should have a website. Small, big, brick and mortar retail, cafe or hair salon – the web is where people go to find you when they want something. Websites are inexpensive and easy to build so there’s no excuse for not having at least a single page with a map, hours and an explanation of what you do.

Next, you have to think mobile. Yesterday, I desperately wanted a cheesesteak but an errand took me to the other side of town from my local Philly’s Best. I knew it was a franchise, so I took out my phone and looked it up. Sure enough, there was another location just a few blocks away. I got my cheesesteak and that franchise owner got a new customer.

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Marketers See Big Data Analysis As Critical Skill for Success

posted on June 13, 2013

As marketers there is too much to keep up with for one person. Online, offline, traditional, digital, social, search, the list can go on and on.

However, a recent study from The Economist Intelligence Unit (which was sponsored by Lyris and repackaged in the chart below by Marketing Charts) makes it clear that big data is a top priority amongst all the things a marketer could know. Of course, just acquiring big data means nothing. It’s the ability to utilize data analysis skills to extract predictive findings that is at the top of marketers’ list of skills they feel are critical.

LyrisEIU-Necessary-Skills-Successful-Marketer-Today-June2013

What might surprise some, especially those who are in the ‘latest and greatest done by the cool kids’ school of marketing which assumes social media skills is on the top of every marketers’ wish list’ camp, is that there is real desire to fully understand e-mail best practices.

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Social Sharing Beats Search Engines for Mobile Video Discovery

posted on May 29, 2013

youtube appMobile is hot. Video is booming. TV Everywhere is the new network motto. And yet, only 1/3 of device owners are watching video on mobile. It’s hard to imagine, but a new study by Harris Interactive on behalf of Telly says it’s true.

Who:

Those who are watching tend to be young. Folks 18-44 are three times more likely to be watching video on mobile than those over 45. And men are 10% more likely than women.

Just for fun, people in the south are more likely to watch videos on their mobile device than those from other parts of the country.

How:

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What Do Women Want? A New Survey Claims to Know the Answer

posted on May 28, 2013

ginger surveyWhen asked what it is they want out of life, women say they want it all. They want a career and family, they want technology but also time to disconnect. They want quality goods but don’t want to pay more to get them. They want to have fun but they also want financial stability.

Women want it all. . . but since most of us can’t have it that way, we’ve learned to fight one or two battles at a time.

According to Ginger Consulting’s fifth annual “What Women Want” survey, women are responsible for or influence $7 trillion in purchases in the US. They’re responsible for 85% of products and services, 60% of automobile purchases and even 40% of stock purchases.  To put it simply, these are people you want on your side.