Baby Boomer, Gen X, Millennials – each label stands for an age group which, in theory, has similar wants, needs and goals. But a new study commissioned by MTV shows that there’s a big difference between the upper and lower age brackets that fall into the Millennial category. Keeping with the theme: older (or first wave) Millennials are like Harry Potter but younger (age 13-17) Millennials are more like Katniss of The Hunger Games.
At first glance, these seem like cutesy pop culture references designed to capture the search engine spiders. But when you dig in deep, you’ll see that the comparisons fit – sadly.
The study, “The New Millennials Will Keep Calm and Carry On” leads us to these two points.
The Harry Potter Crowd: