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Zuckerberg was smart to acquire Instagram, as teens abandon Facebook for it

Oh no, Facebook is seeing trouble ahead for its teenage audience. Piper Jaffray conducted a survey of over seven thousand teens (13-19 year olds) and discovered that Facebook use had plummeted from 72% to 45%:

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Fortunately for Zuckerberg, they appear to be rushing straight to the welcoming arms of Instagram–now owned by Facebook.

Still, the social media mogul is not taking any chances with rumors that Facebook’s working on a new chat client that will allow users to chat anonymously–and without fear of their parents snooping on them:

The point, according to these people, is to allow Facebook users to use multiple pseudonyms to openly discuss the different things they talk about on the Internet; topics of discussion which they may not be comfortable connecting to their real names.

Facebook lays down new rules for social media researchers

Facebook researchWhen people found out that they were unknowingly being used as virtual guinea pigs in a Facebook social experiment, they got angry. The researchers were surprised and the Facebook tech team was “unprepared for the reaction the paper received when it was published.”

I’m not surprised by either response. People don’t like it when they feel like they’ve been tricked and researchers and techies have a tendency to be narrowly focused on the goal. You can tell me I’m unfairly painting these groups with a broad brush but in the majority of cases it’s true. It has to be true – because it’s how they get the work done. A researcher can’t get personally or emotionally involved with the subjects in an experiment because it would taint the results. It’s not a jab, it’s how it is.

70% of B2B marketers are producing more content, but only 21% are able to track ROI

The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out and provides an interesting, if not concerning, glimpse of how B2B marketers are approaching their marketing strategies.

First, an alarming number haven’t written down their marketing strategy, which means, should they not turn up for work one day, their company is up a certain creek, without a paddle:

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Hoping that more equals more, B2B marketers are pumping out more content this year versus last year:

2015-b2b-change-content-creation

Lastly, only 21% of surveyed marketers report any kind of success in tracking their ROI, with 15% not even bothering to track!

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Study shows consumers are most receptive when they’re out in public

YuMe receptivityIf I’m up against a deadline and I’m pounding away at the keyboard like a mad woman – don’t tell me what you want for Christmas or what we need at the grocery store. I might hear you, but I won’t HEAR you because my mind is closed off to anything but getting that article done.

If you want me to pay attention to what you have to say, you have to wait until I’m in a receptive mood.

The same goes for advertising. The potential customer has to be in a receptive mood before they can pay attention to your ad. And you know where this is going. . . YuMe and IPG Media Lab conducted a study to find out when and where and why people are most receptive to advertising.

Majority of seniors say advertisers don’t treat them with respect

Beatrices wallEarlier this year, Esurance ran a TV commercial where a senior citizen tried to prove how up-to-date she was by posting her vacation photos on her “wall”. But of course, it wasn’t her Facebook wall, it was the wall in her living room. When her friends try to top her with talk about fast insurance quotes, the woman “unfriends” them. Which. . . of course. . . is not how that works. Very funny.

Not really.

This is why 60% of the seniors in a GlynnDevins survey agreed that boomers in advertising are stereotypes. Slightly more than half said they don’t feel like they get respect from advertiser and only one third said they can relate to the seniors they see in commercials. They were particularly hard on pharmaceutical and financial ads. They said that companies have a tendency to go too far in either direction – too good to be true and too bad to be true. The attractive, wealthy, jet-setting seniors were just as off-putting as the feeble, confused seniors.

Social media may be hot, but marketers are spending more on these four channels [infographic]

I had to chuckle at this SEMPO infographic when I saw that “less than $1 million” was the lowest option polled for digital marketing spend. That would be like asking me how many push ups I do a day and giving me “less than 100″ as an option. I don’t do any, but I’ll be happy to check that box! ;-)

While many companies are likely spending way less than a million bucks on internet marketing, those that are coughing up the cash are not spending that much on social. In fact, despite the hype, paid search, SEO, email, and display ads are still beating the pants off Facebook and Twitter advertising.

Digital Marketing Budgeting Infographic

Back-to-school shopping is a family affair [Infographic]

Families Shop Together BaynoteMom might have control of the wallet but when it comes to back-to-school shopping, what they buy is a family affair.

According to a new study and infographic from Baynote, 70% of parents will bring their children along with them when they shop in-store for back-to-school supplies.

Only 36% include their children when they shop online but here’s an interesting thing; though most back-to-school shopping happens at a brick and mortar store, the percentage of online shopping increases as students age.

On average, respondents say 64% of their shopping will be in-store, the rest online via computer or mobile device. But the online percentage is much higher when people shop for college students.