Blondes may have more fun but they take 30% more time to click on a web page link as compared to brunettes. This fun fact comes from a delightful new study from Paris-based Content Square.
Content Square tracked the on-page movements of 4,000 French citizens as they perused one of 20 e-commerce sites.
They found a few paths that make sense and a few more that are just plain, quirky and fun. So make of these what you will and before you send your objections, note that I didn’t come up with these facts, I’m just reporting them.
Going back to the blondes and brunettes;
- Brunettes average hesitation time before click: 0.49 seconds
- Men average hesitation time before click is 13% higher than brunettes