OK, we’re PG13 at Marketing Pilgrim, so I’m not going to take the above cheekiness any further. That said, it is accurate. According to new research from Google and Millward Brown, securing the top spot on Google AdWords can increase the unaided awareness of your brand. Take a look at the brand increase achieved by Sprint:
Q: Thinking about companies that offer wireless phone services, which companies come to mind?
As you can see, Sprint achieved a 16% increase in brand awareness by securing the #1 position on Google AdWords.
Other interesting observations?
- Securing the top spot also resulted in an 8% decrease in brand awareness for Sprint’s competitors.
- Even if your AdWords ad only shows-up in the side-bar, you’ll see some brand lift.