And 39 percent of offline-influenced searchers will go on to make a purchase.
Conducted by JupiterResearch in June 2007, an online consumer panel of 2,322 randomly selected individuals were quized over 25 questions about their behaviours, attitudes and preferences as they relate to games, digital imaging, portable devices, and service bundles.
iProspect President, Robert Murray, was amongst the first to express surprise over the results:
We figured we’d see an even split between those influenced to search by offline and those not
In the firm’s press release, Murray goes on to discuss the implications of the findings and elaborates on the current incoherence of online / offline messaging, saying: