As an internet marketer, any report of an increase in online ad spending brings a smile to my face. And a new forecast by ZenithOptimedia is the latest reason for happiness.
Zenith’s original forecast, made in March, said the Internet would account for 9.7 percent of global ad spending this year, for a total of $47.5 billion, and 12.3 percent in 2010, or $66.9 billion.
In the new forecast, Zenith predicts that online spending will exceed 10 percent of all advertising in 2008, for a total of $52.2 billion, and in 2010 account for 13.6 percent, or $78.2 billion.
Makes you want to grab the champagne, right?
But, with all these forecasts, studies, estimates, and whatnot, where’s the accountability? Who’s logging these numbers and then looking back at their accuracy?