Every time I speak with a journalist about the online reputation management (ORM) industry, I’m often asked “How big is the industry?”
You know what, I don’t know.
However, when it comes to Search Engine Reputation Management (SERM)–which is a component of ORM–I have a better feel for the amount spent in the space.
So, in light of the complete lack of “estimates” for the SERM space, I–well actually Trackur–have put together the first ever estimates for the size and growth of SERM.
Here’s the estimate:
As you can see, the estimate for SERM spend is a conservative $100 million in 2008. This includes all spending on reputation management within the search engines. That means it includes specific SERM campaigns, as well as the amount spent on SERM as part of a regular search engine optimization effort.