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Google AdWords: Guaranteed to Make You 16% Bigger!

OK, we’re PG13 at Marketing Pilgrim, so I’m not going to take the above cheekiness any further. That said, it is accurate. According to new research from Google and Millward Brown, securing the top spot on Google AdWords can increase the unaided awareness of your brand. Take a look at the brand increase achieved by Sprint:

Q: Thinking about companies that offer wireless phone services, which companies come to mind?

As you can see, Sprint achieved a 16% increase in brand awareness by securing the #1 position on Google AdWords.

Other interesting observations?

  • Securing the top spot also resulted in an 8% decrease in brand awareness for Sprint’s competitors.
  • Even if your AdWords ad only shows-up in the side-bar, you’ll see some brand lift.

Blogs (HUH): What Are They Good For?

If someone asked you today what your blog does for your site and your business, what would you say? MarketingSherpa asked almost 4000 people the same question (free access for a limited time). The number one response? The blog “improves our web presence through search/feeds.”

Other important benefits from blogs cited in the survey included access to journalists and customers, establishing thought leadership, and generating leads: marketing sherpa chart: what blogs are good for

MarketingSherpa cited three important factors that contributed to a blog’s success:

  1. Genuine, heartfelt content
  2. Regular updates
  3. Focus

As with personal blogs, corporate blogs need to find a niche, engage readers and keep them reading. Content feels “genuine” when blog posts “stand out in contrast to the massaged language of corporate marketing and PR materials. Like sitting next to an expert on a plane, the best blogs provide highly useful information in a brief and informal setting.”

Search Spend Growth Drops Below 30%; Mocks the Recession

Take a look at these two headlines:

U.K. SEM Spend Slows, Signaling Market Maturity

JPMorgan analyst lowers online ad forecast, says economic weakness hurting Internet

Time to call it quits as an online marketer and find a new job? Hardly!

Whenever you see headlines like this, be sure to read the entire article. In this case, you’d see that the "weakness" and "slows" in online advertising are still much healthier than other industries; say real estate or the auto industry.

So, what’s up with the state of the online advertising industry? Well, in the UK…

[E-consultancy’s] 2008 search engine marketing buyer’s guide, released this week, predicts that SEM spend in the U.K. will rise by 24 percent in 2008, down from 58 percent year on year growth in 2007 and 65 percent growth in 2006.

Google Tops in Customer Satisfaction? Ask Those Who’ve Suffered Through Outages

When its comes to "portals and search engines" Google once again tops  the University of Michigan’s American Customer Satisfaction Index (ACSI).

The search engine soared 10% to gain the top spot with a score of 86. Yahoo slipped two points (77), MSN remained the same (75), with rounding out the search engines with a one point drop to 74.

Are you thinking what I’m thinking? With all of the recent customer service issues and outages, how in the world did Google not only take #1, but do so with a 10 point increase?

The answer? I suspect the index focuses strongly on the general satisfaction of Google’s search engine users, and less so on those power users that rely on Google for email, calendar, docs, etc.

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MarketingSherpa is moving offices and they don’t want to move boxes and boxes of handbooks and guides. Instead, they’re offering Marketing Pilgrim readers 30% off any of their reports!

For the next 72 hours (clock started at 8am EST) you can pick up great reports at a huge discount.

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Online Reputation and Buzz Monitoring Buyer’s Guide 2008

If I’m not reading a MarketingSherpa report, you’ll likely find my nose buried in a report from the equally great E-consultancy.

E-consultancy is a UK based research company–so you’ll find a lot of European bias in its reports–but they’re always worth reading. The latest, Online Reputation and Buzz Monitoring Buyer’s Guide 2008, is no exception.

Here’s how E-consultancy describes the guide:

This buyer’s guide has been written for those who are looking for technology and services relating to online reputation monitoring, with profiles of 16 leading suppliers.

The guide also provides detail on the issues and trends relating to social media and "buzz" monitoring, as well as containing tips and pitfalls for companies looking for the most suitable supplier.

New Google Insights: Fact or Fiction? You Tell Me

Google has announced the latest iteration in its quest to provide more analytics–Google Insights. Building on the recent updates to Google Trends, Insights offers better filtering, related keywords, keywords with “rising” popularity, and a global heat map.

It’s a smorgasbord of data.

Google claims Google Insights is…

“…a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior…”

I think it will appeal greatly to those of us that don’t have access to more comprehensive market research–which is probably 99% of us–but I’d caution building your entire marketing campaign around the data provided by Google Insights.

For example, take a look at this data for the keyword “iPhone.”