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New Study Shows 45% of Search Marketing Campaigns are Isolated from Offline Efforts

New research from iProspect and JupiterResearch reveals that 45% of search marketing campaigns aren’t integrated with offline marketing efforts.

In fact, the study finds that just over half of search engine marketers (55%) intentionally integrate their efforts with at least one offline marketing channel. Specifically, that integration most often takes place with direct mail (34%) and magazine/newspaper advertising (29%), while both television (12%) and radio advertising (12%) trail behind.

It seems to me that 55% is a healthy number. Search marketing is only just finding a dedicated place in the marketing budgets of companies, so it’s still early days, when it comes to blending SEM with other channels. iProspect suggests a few reasons why more campaigns aren’t integrated:

  • lack of budget (19%)
  • lack of human resources (15%)

Hey Yahoo and Microsoft – That Sound You Hear is Google Sucking up Your Ad Profits!

While Yahoo is busy slurping, Google keeps sucking market share like an out of control turbine powered Hoover vacuum cleaner. Sucking the ad dollars right out of Yahoo’s pockets, that is. Great news for MSN though! In Q2 2008 versus Q2 2007, Microsoft Live Search only lost $0.01 on every search dollar spent while Yahoo lost $0.09! Guess who picked up that additional $.10? Why, it was GoogleVac! This according to Mountain View, California based Efficient Frontier.

Google Sucking Up Profits

Google accounted for 77.4 percent of total search engine spending in Q2 2008, an increase of 2 percentage points over the previous year. Yahoo! lost nearly 2 percentage points of search engine share in that period, accounting for 17.8 percent of total spend, and Microsoft Live Search’s share remained relatively stable at 4.8 percent of search engine spending.

New Survey: 55% of Companies Not Prepared for Online Reputation Crisis

Paul Dunay has finished his Reputation Management for New Media Survey and you can now download the report–for free!

Finding useful stats on for online reputation management can be a chore, so I’m excited to get some insight into how companies are preparing, or not preparing.

Some highlights include:

  • 53% of companies are making reputation monitoring a strategic priority in 2008.
  • Yet, only 42% have any kind of online reputation plan in place, and
  • 55% of those polled say they are not adequately prepared to handle a reputation crisis.
  • 63% of companies do not have a formal policy in place regarding employee blogs.

Trackur co-sponsored the report with Marketing Profs and you’ll find a very special Trackur offer inside the report!

89% of Your Customers Will Remain Loyal, If They Know You’re Listening to Them!

While most of Radically Transparent is about managing and monitoring your online reputation, we spend a lot of time explaining that customers are discussing your brand and would love to have you join the conversation. New research from shows just how badly your customers want to hear from you.

Jeremiah Owyang has summarized the key points (emphasis is mine):

  • 55% of customers in their survey want to have an ongoing discussion brands
  • Respondents were most anxious to talk to the product design (49%) department, followed by customer support (14%), marketing (14%) and pricing (13%)
  • 89% said they felt more loyal if they knew the brand was listening through a feedback group
  • WOM: Sixty-one percent of survey respondents said that they told at least 10 people about the last brand they liked.

Forecast Calls for More Online Advertising Spend; Who’s Keeping Score?

As an internet marketer, any report of an increase in online ad spending brings a smile to my face. And a new forecast by ZenithOptimedia is the latest reason for happiness.

Zenith’s original forecast, made in March, said the Internet would account for 9.7 percent of global ad spending this year, for a total of $47.5 billion, and 12.3 percent in 2010, or $66.9 billion.

In the new forecast, Zenith predicts that online spending will exceed 10 percent of all advertising in 2008, for a total of $52.2 billion, and in 2010 account for 13.6 percent, or $78.2 billion.

Makes you want to grab the champagne, right?

But, with all these forecasts, studies, estimates, and whatnot, where’s the accountability? Who’s logging these numbers and then looking back at their accuracy?

B2C Lead Report. Good News For SEO’s and Email Marketers.

Two weeks ago, Andy brought you the B2B Lead Generation handbook. Without further ado, we now bring you B2C.

Search Engine Optimization (SEO) and Email marketing are the two best bets for your marketing dollar, according to a new report from UK Based eConsultancy in conjunction with Clash-Media. Viral marketing” landed on the other end of the spectrum based on the feedback of 600 companies.

Some of the highlights from company respondents:

  • A greater proportion of lead generation budget is being spent on online (on average, 53%) than offline (44%).
  • Compared to 2007, PPC is getting a bigger proportion of online lead generation budgets even though natural search is perceived to be better value for the money.

Google to Charge $15 for First Search Query Checked

If the above headline were true, Google would have found itself at the bottom of the annual Harris Interactive Reputation Quotient poll, along with all of the major airlines.

Fortunately, for us and them, Google doesn’t charge for its search engine and, when it comes to taking care of its employees, leads corporate America.

Largely for its reputation for treating workers well, Google claimed the No. 1 spot from Microsoft Corp, which fell to 10th place.

"The ratings they get focus on how they treat their employees, their workplace environment," said Robert Fronk, senior vice president at Rochester, New York-based Harris. "They absolutely get tremendous credit for the social responsibility, which for them is also linked with their vision and leadership."