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Compete.com Names Marketing Pilgrim as “Valuable Niche Audience” for Advertisers

competeDid you know that if you read Marketing Pilgrim, you are 2.4 times more likely to be an “affluent American” earning over $100,000 a year?

In other words–for the benefit of marketers–buying advertising on Marketing Pilgrim will help you reach a highly valued segment of web users.

Compete.com has just named Marketing Pilgrim as one of the top sites to “Find Affluent Internet Users.” What does that mean?

These sites, although usually under-leveraged by ad networks and underused by media buyers, reach valuable niche audiences and can be efficiently and effectively used by creative brand advertisers to achieve success. Among the top torso websites that accept advertising and whose audience is overrepresented by affluent Americans are:

comScore the Boy that Cried Wolf- Confirmed

UPDATE: Google’s Q1 numbers are out, and it grew paid clicks by 20%. So, yes, comScore is the boy that cried wolf. Or is it?

Yesterday we asked if Google’s Q1 would be a “hit” or “miss” and offered numbers from comScore which suggested the news might actually be good.

OK, scrap that.

comScore has now released the “paid click” data for March and, according to the WSJ, it’s not looking good for Thursday’s quarterly report (emphasis added):

The March data from research group comScore Inc., released late Tuesday, marked the third-straight month that Google’s paid clicks, the source of nearly all of its revenue, has disappointed analysts.

Get off Twitter, Lay Off the Blogs, and Put Some Thought Back Into Your Email Campaigns

By Michelle Greer.

Email marketing reportYou’ve created a company newsletter because it’s part of the “business plan”. Every month or so, you take a look at the deliverability and click-through rates. You know people actually open them. You also know your email marketing campaign needs work. It’s just not as exhilarating as building your Twitter following or creating that Colbert Fan Club on Ning.

Although email marketing isn’t often associated with Web 2.0, 3.0, or 12.0, people still actively open, read and act upon information from emails. According to a study done by MailerMailer, people open emails just as frequently as they did before the social web, and sometimes more often in certain industries.

How can you be sure that your emails aren’t just headed to the trash bin?

Throwing Up Online Ads to See Which Ones Will Stick? Not For Long

By Michelle Greer.

33% of consumer time is spent online, and yet internet advertising only accounts for 7% of advertising spending. Unfortunately, these users often have the attention span of a three month old golden retriever when it comes to online advertising. Advertisers have to think smarter to capitalize on this untapped market.

How are ad networks making sure that ads actually connect to the products and services they want to buy? Here are just a few highlights from the Rubicon Project’s report “Q1: Ad Network Landscape, Trends and Outlook”:

  • Ad networks are shifting to cost-per-action and cost-per-engagement model rather than charging for impressions.
  • Behavioral targeting methods are being deployed, which can modify what ads show up based on previous click and browsing behavior.

Online Ad Spend a Sign of a U.S. Recession?

I’d like to ask you a question.

Does the growth of online advertising spend in the U.K. versus the U.S. confirm that our economy is in/heading for a recession?

According to a new study (via ClickZ) internet ad spend in the U.K. grew by 39% in 2007. In contrast, internet ad spend in the U.S. grew by just 25%–still impressive, but way behind our English cousins.

I know what you’re thinking. The online advertising channel in the U.K. must be immature compared to America–after all, they only spent $5.5 billion compared to our country’s $21.1 billion.

In reply, I’d point out the spending on a per capita basis (I know Jordan will be proud of me):

  • U.K. online ad spend = $90 per capita (total U.K. population approx. 61 million)

Attention Website Owners: If You Aren’t on Google’s First Page, You’re Dead to Us

Needle in a HaystackBy Michelle Greer.

You can have the most attractive website of all your competitors. You can hire usability experts, professional photographers, and the greatest PHP developers money can buy. If you aren’t on the first page of Google, you might as well be from Mars. Sorry.

Why? It’s not that we don’t value what you have to offer. It’s that we, the search engine using public, are too hard-pressed for time and/or lazy to bother to look for you. According to a study done by iProspect, 49% of us change our search terms and/or search engine after not finding our desired result on the first page. This compares with 40% in 2007, 42% in 2005 and just 28% in 2004. Only 8% of us actually bother going past the third page.

Mobile Advertising Response Up

Good news from many quarters for mobile marketing. Not only are Yahoo and Microsoft announcing enhanced mobile features, but mobile advertising response rates are up.

In a survey conducted last quarter, Nielsen reports that mobile advertising exposure and response rates are up in the US. Fifty-eight million mobile subscribers reported seeing ads on their mobile phones in the month before the survey—that’s 23% of all mobile subscribers. Of those 58M, over half of them (51%, 28M) responded to the ads in some way during that period.

The survey of 22,000 “active mobile data users” in the US monitors the recall and response of all types of mobile ads, including “banner ads on mobile web pages, SMS text-message advertising, sponsored applications, [and] video advertising.”