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US Blog Readership Stands in the Shadow of the UK

Over the last 3 years, UK internet traffic to blogs and personal websites has grown by 208%, according to new data from Hitwise.

The web intelligence company has just released new data on blog readership in the United Kingdom which shows 1.19% of all UK web traffic flowed to a blog. (Not a single blog–that would be a great site to own–but to blogs in general)

This chart shows just how much blog readership in the UK has grown…

How does this compare with US readership? Despite what we may think about the US being on the "cutting edge" of social media, only 0.73% of all US traffic flowed to blog/personal journal sites.

Google Leads the Top 10 U.K. Search Sites

No surprise here. Google continued its dominance in the number one position of the top 10 search sites in the UK, with just over 74% share, according to comScore. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent). Rounding out the top 10, U.K. properties, Rightmove Sites and claimed .8 and .7 percent respectively.

Month over month, there was nominal movement in the stats. The only notable is the presence of Social Media sites in the top 10., claimed a 1.8-percent market share in April. We’ll watch how that develops over the next few quarters.

UK Share of Search (according to comScore)

April 2008 vs. March 2008




% Change

Google & Amazon Please Step Forward; the Rest of the Internet, You Can Go Home Now

In 2004, the chilling video “EPIC 2014″ predicted that Google and Amazon would merge in 2008 and pretty much rule the world.

Brace yourself, because Sanford C. Bernstein analyst Jeffrey Lindsay argues in a 310-page report that the video is becoming a reality. OK, he’s actually predicting strong growth for Google and Amazon–and few others–but the outcome is pretty much the same. According to Reuters

“We expect two players to continue to perform strongly, Google and Amazon,” Lindsay writes. “Both Google and are still racking up annual growth rates in the 30-40 percent range, with only a relatively modest slowdown in sight.”

If you’ve not ever seen Epic 2014, you must–I repeat must–watch it.

comScore Buys M:Metrics; Now Will You Believe It’s the “Leader?”

Despite the recent bumps in the road, comScore still claims to be the leader in online measurement. In fact, with the announced $44.3 million acquisition of mobile research firm M:Metrics, comScore really thinks it’s the leader.

comScore, Inc. a leader in measuring the digital world, today announced the acquisition of M:Metrics, Inc., the recognized leader in mobile measurement. The acquisition makes comScore the immediate leader in measuring the emerging and strategically important mobile Internet market and adds to comScore’s leading position in measuring PC-based Internet usage.

comScore actually uses "leader" eight times in its press release, so who says you can’t create the perception of your brand by using blunt repetition?

Teasing aside, this is a good acquisition for the company, especially with all the hype surrounding the iPhone and Google’s (now on display) Android.

First Estimate for Growth of Search Engine Reputation Management Industry

Every time I speak with a journalist about the online reputation management (ORM) industry, I’m often asked “How big is the industry?”

You know what, I don’t know.

However, when it comes to Search Engine Reputation Management (SERM)–which is a component of ORM–I have a better feel for the amount spent in the space.

So, in light of the complete lack of “estimates” for the SERM space, I–well actually Trackur–have put together the first ever estimates for the size and growth of SERM.

Here’s the estimate:

As you can see, the estimate for SERM spend is a conservative $100 million in 2008. This includes all spending on reputation management within the search engines. That means it includes specific SERM campaigns, as well as the amount spent on SERM as part of a regular search engine optimization effort.

Social Networking on Your Phone? Not So Much Now, but Soon

By Michelle Greer

There is nothing more annoying than trying to browse the web on a tiny mobile phone screen. Viewing one page on the web is hard enough. Conducting searches, updating web content, or watching a YouTube clip on a run-of-the-mill cell phone is nothing more than a painful experience.

It’s no surprise then that social networking is not very popular on mobile phones. According to a a survey conducted by Local Mobile Search, only 6% of the 1,022 respondents to a survey on the topic have actually used their mobile phones for social networking. However, 30% of respondents said they were interested in the idea of using their cell phones this way. 10% showed a “keen interest” in mobile social networking.

21% of Americans Have Yet to Discover the Internets

It’s like I’ve always said. This “internet” is just a fad that will never catch on. ;-)

Err, wait. Some people actually believe that? Well, if a new survey from Parks Associates is to be believed, there’s a huge slice of Americans that haven’t embraced the web yet.

Take a look at this chart…

OK, so the data is slightly skewed–half of those that have never used email are over 65–but it’s still kind of startling.

I honestly can think of just two people in my life that would fall in to all of the above categories–my grandparents. But, they’re both in their eighties.

What about you? Aside from your family, do you know anyone that’s never used a computer or surfed the web?