By Michelle Greer.
You’ve created a company newsletter because it’s part of the “business plan”. Every month or so, you take a look at the deliverability and click-through rates. You know people actually open them. You also know your email marketing campaign needs work. It’s just not as exhilarating as building your Twitter following or creating that Colbert Fan Club on Ning.
Although email marketing isn’t often associated with Web 2.0, 3.0, or 12.0, people still actively open, read and act upon information from emails. According to a study done by MailerMailer, people open emails just as frequently as they did before the social web, and sometimes more often in certain industries.
How can you be sure that your emails aren’t just headed to the trash bin?