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Mobile Advertising Response Up

Good news from many quarters for mobile marketing. Not only are Yahoo and Microsoft announcing enhanced mobile features, but mobile advertising response rates are up.

In a survey conducted last quarter, Nielsen reports that mobile advertising exposure and response rates are up in the US. Fifty-eight million mobile subscribers reported seeing ads on their mobile phones in the month before the survey—that’s 23% of all mobile subscribers. Of those 58M, over half of them (51%, 28M) responded to the ads in some way during that period.

The survey of 22,000 “active mobile data users” in the US monitors the recall and response of all types of mobile ads, including “banner ads on mobile web pages, SMS text-message advertising, sponsored applications, [and] video advertising.”

I Believe the Children Are Our (Social Media) Future

Image Credit: BBCPssst. Hey kid! Want to earn a quarter? Tell your friends about this cool new video game, and it’s yours.

Silly? Not really. Not when you consider a new survey out of the UK that suggests 49% of kids aged between 8 and 17 have a social media profile.

The Ofcom report looks into the impact of social networks on people’s lives in the UK as part of a wider media literacy campaign and surveyed 5,000 adults and more than 3,000 children.

“Social networks are clearly a very important part of people’s lives and are having an impact on how people live their lives,” said James Thickett, director of market research at Ofcom.

Gambling Google Betting Short-Term Clicks Against Long-Term Growth?

As we reported yesterday, Google’s paid click growth is down 3% in February compared to January, according to comScore. While a slow down in growth shouldn’t be a trigger for GOOG stockholders to sell the farm, it’s the dramatic decrease that’s causing investors to dump the stock.

After seeing months of 25% to 40% growth (comparing to the same month in the previous year), February’s click-through numbers were up only 3% compared to February 2007. It’s this apparent stalling (who knows if comScore is accurate or not) that has Wall Street doing its Chicken Little dance.

Of course, Google is being “Google” and isn’t saying anything about comScore’s numbers. (Sidenote: Which is probably a good thing for Google. The first time it makes a public statement to counter any third-party growth numbers, it will set a dangerous precedent. Wall Street would then expect Google to weigh in, and if it didn’t, would assume the numbers were accurate).

News Flash: February Shorter than January

wheel of media misfortuneYep, it’s that time again. The sky is falling. Today, we’ll figure out who it’s supposed to be falling on by spinning the wheel of companies that the media feels great, true ambivalence towards and come up with . . . Facebook—no, at the last second, it’s Google. Okay, so let’s dump on Google today.

comScore’s data says that Google’s click growth on paid listings has slowed again:

  • January’s clicks were off from December’s by 7.5% (January clicks = 532 M)
  • February’s clicks were off January’s by 3% (February clicks = 515 M)
  • February’s clicks were up over last February’s clicks by 3%

Can you hear the sarcasm when I say, “Well, geez, if that’s not a sure sign of a recession, I don’t know what is!”?

82% Jump in “New Media” Spending Expected Over the Next Four Years

If you happen to find yourself working in the brave new world of "new media," raise your hands to the roof and give yourself a "w00t, w00t!"

According to a new report from PQ Media (via USA Today) we can expect companies to spend a lot more money on next generation marketing campaigns over the next four years.

…companies will spend more than $160.8 billion in 2012 — up 82% from 2008 — on 18 emerging markets including online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.

Not only will companies spend more money on new media, these channels will account for almost 27% of all ad and marketing spend by 2012–compared to just 16% in 2008.

Reports of Facebook’s Death Greatly Exaggerated

Admit it: you thought Facebook was the coolest thing since sliced bread (okay, CD/DVD-RW drives). You were so proud of yourself for joining long before Facebook became the media darling they are today.

And now you’re cheering for its demise with the rest of them. But you’ll have to hold off on the death watch for a little while longer.

Last week, Hitwise published a graph that showed that Facebook’s traffic had dramatically fallen off after Christmas 2007 in the UK, through March 17. Compared to their growth over same period in 2006, that wasn’t good news.

Luckily, a couple days later, Hitwise looked back at the data: in the last few days of the week, Facebook’s traffic had jumped up to its Christmas peak—tying for its record high.

comScore Announces Decline of Google’s Global Share; Then Hides in a Hole

After the fallout from comScore’s recent claims about Google’s paid search traffic–which led to a Wall Street panic–the company’s recent report reeks of insecurity.

The company has released numbers that suggest Google’s global market share slipped from 63/1% to 62.8%, but refuses to reveal the name of the analyst who did the research.

The data from comScore showed Google’s dominance of the worldwide market for Web search dipping to 62.8 percent in February from 63.1 percent the month before, according to an analyst, who declined to be named.

Huh? Where’s the transparency? What does it say about the confidence in its own numbers, when comScore’s too scared to reveal the author of the report? What is comScore afraid of? What’s next? “comScore reports Google’s market share drops but refuses to say by how much.” Crazy!