I’m guessing that not too many of our readers will need convincing that the Internet and various forms of online media are a good way to appeal to customers. But just in case you wanted some numbers proving that, BIGresearch has published the latest Simultaneous Media Survey results, which show how influential consumers find (or think) various media are. (Consumers surveyed were adults (over the age of 18).)
Traditional media strong but falling
Traditional media encompasses all the “old school” marketing methods, from word of mouth to product placement to television to print. Most of these methods still show that many consumers still rank traditional media as influential in their purchase decisions.
Of the top ten most often mentioned media, only one of those was considered a “new media” (you get to guess which one):