A new survey by Brodeur and MarketWire, shows that 75% of journalists use blogs to get ideas for stories. Journalists may not comment but they are reading…in fact, four in five say they read blogs at least two to three times a week. Almost 30% of journalists in the survey say they have their own blog.
Journalists consult blogs for story ideas, angles and insights:
- Over 75% of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
- 70% of reporters check a blog list on a regular basis.
- 21% of reporters spend over an hour per day reading blogs.
- 57% of reporters read blogs at least two to three times a week.