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82% Jump in “New Media” Spending Expected Over the Next Four Years

If you happen to find yourself working in the brave new world of "new media," raise your hands to the roof and give yourself a "w00t, w00t!"

According to a new report from PQ Media (via USA Today) we can expect companies to spend a lot more money on next generation marketing campaigns over the next four years.

…companies will spend more than $160.8 billion in 2012 — up 82% from 2008 — on 18 emerging markets including online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.

Not only will companies spend more money on new media, these channels will account for almost 27% of all ad and marketing spend by 2012–compared to just 16% in 2008.

Reports of Facebook’s Death Greatly Exaggerated

Admit it: you thought Facebook was the coolest thing since sliced bread (okay, CD/DVD-RW drives). You were so proud of yourself for joining long before Facebook became the media darling they are today.

And now you’re cheering for its demise with the rest of them. But you’ll have to hold off on the death watch for a little while longer.

Last week, Hitwise published a graph that showed that Facebook’s traffic had dramatically fallen off after Christmas 2007 in the UK, through March 17. Compared to their growth over same period in 2006, that wasn’t good news.

Luckily, a couple days later, Hitwise looked back at the data: in the last few days of the week, Facebook’s traffic had jumped up to its Christmas peak—tying for its record high.

comScore Announces Decline of Google’s Global Share; Then Hides in a Hole

After the fallout from comScore’s recent claims about Google’s paid search traffic–which led to a Wall Street panic–the company’s recent report reeks of insecurity.

The company has released numbers that suggest Google’s global market share slipped from 63/1% to 62.8%, but refuses to reveal the name of the analyst who did the research.

The data from comScore showed Google’s dominance of the worldwide market for Web search dipping to 62.8 percent in February from 63.1 percent the month before, according to an analyst, who declined to be named.

Huh? Where’s the transparency? What does it say about the confidence in its own numbers, when comScore’s too scared to reveal the author of the report? What is comScore afraid of? What’s next? “comScore reports Google’s market share drops but refuses to say by how much.” Crazy!

The New “Me” Generation

what age group is internet content focused on?Do you feel that most content on the Internet is aimed at your age group? If so, you’re not alone: more than half of Internet users agree, according to a new study by Burst Media (PDF).

The study found that around three-quarters of Internet users aged 18 to 34 believe that web content is primarily focused on their age groups. Another 55% of Internet users between 35 and 44 believe that it’s focused around their age group. After 45, however, there is a decline, with a little more than 1 in 3 of the 45-54 group agreeing, just over 1 in 5 of the 55-64 group agreeing and about 1 in 8 of the 65+ group agreeing.

New Media’s Influence Growing

I’m guessing that not too many of our readers will need convincing that the Internet and various forms of online media are a good way to appeal to customers. But just in case you wanted some numbers proving that, BIGresearch has published the latest Simultaneous Media Survey results, which show how influential consumers find (or think) various media are. (Consumers surveyed were adults (over the age of 18).)

Traditional media strong but falling

Traditional media encompasses all the “old school” marketing methods, from word of mouth to product placement to television to print. Most of these methods still show that many consumers still rank traditional media as influential in their purchase decisions.

Of the top ten most often mentioned media, only one of those was considered a “new media” (you get to guess which one):

Steve Jobs, Warren Buffett, and Jack Welch More Admired Than Eric Schmidt?

Fortune magazine has released it’s list of "America’s Most Admired Companies" and Google places a distant fourth in the list.

What’s interesting is the companies ahead of Google. While you could argue that Apple deserves its #1 spot based upon its brand and products, there might be some other factor at play–the CEO Halo Effect.

Let’s take a look:

  • Apple – who hasn’t heard of Steve Jobs? Who doesn’t wish they were Steve Jobs?
  • Berkshire Hathaway – quick name 3 companies owned by Berkshire Hathaway? OK, now name the CEO? I bet Warren Buffett comes to mind easier than Acme Brick Company, Fruit of the Look, or even, GEICO.

Nearly Half of Americans Get News from the Web

A new poll from We Media/Zogby Interactive suggests more and more Americans are snubbing traditional news outlets and are instead relying on the internet for their news.

Of the 1,979 people polled, Reuters reports:

  • Nearly 70% believe traditional journalism is out of touch.
  • 64% are dissatisfied with the quality of their local news.
  • Less than a third get their news from TV.
  • 11% get their news from radio.
  • Just 10% pick up news from a newspaper.
  • Meanwhile, nearly 50% said their primary source for news was the internet.

I’d love to see more data as to why we’re switching to the web for our news. Could it be:

  • We can get news faster on the web.