Despite the Internet’s ever-increasing sphere of influence, the BIGresearch 1st Quarter 2007 China Quarterly Survey finds that the Internet isn’t as influential in Chinese shopping as US. The survey focuses on the 18-34 year old demographic, which consists of 380 million (including 191 million men),
MediaPost states that the key findings of the study include:
- European brands continue to be preferred above U.S. brands in key categories such as Clothing, Cosmetics, Furniture and Jewelry
- Consumer confidence remains very high
- Planned expenditures on electronics are much higher in China than in the U.S.
- Chinese men and women say surfing the net is #1 leisure activity
- Word of mouth is even more influential to Chinese consumers than U.S. [consumers] for Electronics, Clothing, Autos and Pharmaceuticals