Google started promoting their Experimental Search product more actively last week. This week, they’re making the formal announcement of new views in Experimental Search—with a familiar-sounding rationale.
There have been a lot of recent improvements to web search, but the appearance of results themselves has been pretty constant — 10 or so web pages in a vertical list. Frequently this is exactly the right format, but for some searches you need more options and more control. That’s why we’ve created our experimental search page to let you try out some of our newest ideas.
Now, Experimental Search isn’t new news—and neither is a search interface that’s not just a list of 10 blue links. However, these particular views are purpose-specific and don’t just make the search page look nicer—they could make it easier to find and understand data.