Is Google’s stranglehold on the market slipping? We all had to ask as comScore and Nielsen reported their numbers for December, with Google losing search market share. Although their losses were quite small, with Nielsen reporting a loss of 1.4 percentage points and comScore reporting a loss of 0.2 percentage points for Google in search engine market share between November and December.
So, what’s going on here? The Silicon Alley Insider assures us all that Google’s in no danger (in search market share, at least, no references to their falling stock price):
A person who follows search stats more closely than we do argues that Google’s December drop is probably easy to explain: Students spend less time on their computers in December because of the holidays.