With all the hype surrounding Cyber Monday this year, I was actually surprised to find out that it was justified for once. comScore reports that Cyber Monday had record-setting spending: $733 million, to be exact. And the subsequent days also saw $700+ in sales, with Thursday coming in close second to Monday.
Compared to last year’s peak day, sales are up 11% or $72 million. However, that actually constitutes slower (and smaller) growth. From 2005 to 2006, sales rose 19%. More telling, from ’05-’06, sales increased $105 million.
But I don’t think it’s over yet. The peak online retail days for 2006 and 2007 were not, in fact, the so-called “Cyber” Monday: they were Monday, December 11, 2006 and Monday, December 12, 2005. As I wrote about this last year: