Tired of hearing the Cyber Monday hype yet? Fight back with this factoid: this year’s record-setting Cyber Monday, with $733 million in online sales, has already been displaced as the highest-selling day this holiday season. comScore reports that the new one-day record is $803 million, reached on December 6. Yeah, that’s a Thursday. So much for the whole “Monday” theory.
The $800 million day saw 28% higher revenue than the same day last year and set a milestone as the first $800+ million day in online revenue. This brings the total spent online this year to over $18 billion, up 18% over last year’s $15 billion.
comScore predicts that the total this year will be $29.5 billion, up nearly 20% over last year’s $24.6 billion.