SEMPO, the Search Engine Marketing Professional Organization, has released the results of its in-house SEM salary survey, taken late last year. The good news: you can make six figures in in-house SEM. The not-as-good news: it’ll take you 5 to 7 years to get there. (Yeah, I know, I was hoping not to have to work my way up, too.)
With 656 respondents, the survey looks at not only salaries but also experience levels, job titles and online spending budgets.
Some pretty graphs Salary information, by job title and experience level:
Other key findings:
- Some 64% of the respondents have five years or less SEM experience
- To make in the mid-to-high $100s to the $200K range, “you are usually going to have to invest five to seven years to get there.”