A Kelton Research study, commissioned by Autobytel, reports that 72.3% of US adult searchers “experience ‘search engine fatigue’ (either ‘always,’ ‘usually,’ or ‘sometimes’) when researching a topic on the Internet.”
What should this statistic tell us?
- 72.3% of Americans should definitely put down the mouse and step away from the keyboard. Permanently.
- 72.3% of Americans are searching for the wrong things “always,” “usually,” or “sometimes.”
- 72.3% of Americans have no idea how to operate a search engine properly.
- 72.3% of Americans are frustrated with their search engine experience, and this probably reflects on the search engines and not the vast majority of American adults.
While I was leaning toward D, Greg Sterling on Search Engine Land highlighted some of the other findings from the study: