By Janet Meiners.
According to a report by E-consultancy retailers in the UK are seeing positive results from affiliate marketing. The research group surveyed 239 merchants this year and most of them have both online an offline presence.
A full 95% of brands said that affiliate marketing is ‘very cost-effective’ or ‘quite cost effective.’ The next most effective ways to acquire a new customer is paid search and then email marketing. On average the retailers spend 18% of their online marketing budget on affiliate marketing.
Retailers like affiliate marketing (also called CPA or cost-per-acquisition) because they only pay an affiliate when a sale is made.
Kevin Cornils, CEO of buy.at explains, ‘Affiliate marketing has proven itself as the most cost effective online channel to drive incremental volume. It works for marketers because they only pay for activity that generates genuine sales?” He even went so far as to say that affiliate marketing “is a guaranteed positive ROI if managed correctly.” You can’t get much more glowing than that.