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Presidential Internet Campaigns Weak

Last week, we announced the results of the 2008 Presidential Election Candidate Reputation Study. You remember—15 of the 18 candidates studied had negative listings in the top 20 on Yahoo and Google.

This week, another study follows suit. iCrossing published the “How America Searches: Election 2008” study yesterday, examining the 42% of voters who turn to the Internet to inform their voting. According to their study, which looked at candidate- and issue-related keywords, social media sites and news media sites outranked candidates’ own sites:

The candidates’ own Web sites trail behind news and social media sites as preferred sources of information; and candidates are sorely lacking in visibility when it comes to voter searches on specific issues in both natural and paid search.

Given Identical Search Results Searchers Still Prefer Google & Yahoo

Penn State College of Information Sciences and Technology conducted a study in which they gave participants identical search results, but wrapped in the brands of Google, Yahoo, Windows Live Search and generic in-house search engine. Not surprisingly, participants favored the results that appeared to be from Google and Yahoo.

Then the identical search results were shown to 32 study participants who were asked to evaluate the engines’ performance in returning relevant results.

Despite the results being identical in content and presentation, participants indicated Yahoo! and Google outperformed MSN Live Search and the in-house search engine.

Since there was no difference in the search results, all of the search engines should have received the same score, said Assistant Professor Jim Jansen, who led the study.

Exclusive: 15 of 18 Presidential Candidates Have Negative Search Listings

With 16 months until the 2008 Presidential election, we thought it would be interesting to conduct a study of the search engine reputation of current candidates. We examined the first 20 results on Google and Yahoo for the ten Republicans and eight Democrats to see who had the best and worst online reputation.

The results were startling, with only three candidates fully in control of their search engine reputation. Who were they? How did Hillary and Barack fair?

I won’t spoil the surprise, so head over to the 2008 Presidential Election Candidate Reputation Study for the breakdown.

Stop the Presses: the Internet Is Cool!

That’s right everybody, the word is just in: the Internet is cool! Aren’t you excited?

Edison Media Research finally revisited a 2002 study that left the Internet as the “least essential” medium after newspapers, television and radio, and the second coolest after television. In the “Internet and Multimedia 2007” study, the Internet gets a definite boost.


Medium Coolness 2002 Coolness 2007 Most essential 2002 Most essential 2007
Television 48% 35% 39% 36%
Internet 25% 39% 20% 33%
Radio 16% 13% 26% 17%
Newspaper 3% %4 11% 10%

The Internet is now the coolest medium (it must be true, popular opinion says so!) and the second most essential, thoroughly trouncing radio to move up in the rankings.

Study Shows US Mobiles Outpacing Land Lines

If you’re like me, you long ago abandoned your antiquated landline and are exclusively using your mobile for telephone calls. Apparently we’re not alone.

According to findings released today by Ingenio, Inc. (“voice commerce solutions” provider) and conducted by Harris Interactive® nearly 85% of people surveyed admitted to having a mobile compared to only 71% admitting to having a land line. When you dig a little deeper you discover that only 57% of adults between 18-34 have a land line.

More than just calls

Making calls is just one part of what US consumers are doing on their mobile devices. 49% of those surveyed indicated that they’ve used their phone “for more than just making and receiving phone calls”. 57% stated they “anticipate using their phones for more than just making and receiving phone calls in the next three years.”

No Surprise! Google Takes Early Lead

M:Metrics – consumer consumption yardstick – has released the April 2007 rankings (based on Percentage of Active Reach) of the top mobile Web destinations (aggregated across company owned domains) among Smartphone users in the US…

  • Google (62.48 percent)
  • Yahoo (33.54 percent)
  • Microsoft (33.36 percent)
  • AT&T* (21.22 percent)
  • Time Warner (19.06 percent)
  • Disney (17.00 percent)
  • MySpace/FOX – News Corp (15.54 percent)
  • Sprint Nextel* (15.29 percent)
  • Weather Channel (15.28 percent)
  • eBay (14.19 percent)

and in the UK…

  • Google (30.94 percent)
  • Orange (21.68 percent)
  • BBC (20.90 percent)
  • Microsoft (17.75 percent)
  • Vodafone* (16.79 percent)
  • eBay (13.08 percent)
  • O2* (12.77 percent)
  • 3* (12.67 percent)
  • Yahoo (10.97 percent)
  • T-Mobile* (10.71 percent)

* mobile operators

Why Do User Reviews Affect E-Tail?

If you are at all trying to stay current on the state of internet retailing, you have probably heard from many sources that you should consider collecting and displaying user reviews for the products you sell.

This makes sense. It is important to understand that people are starting to trust collaborative wisdom more than sources that traditionally would be considered more authoritative.

Read this report from Pew Internet. If you want your eyes opened, look at the graph on page four that compares traffic between Wikipedia and Encarta. If that will not wake you up, nothing will.