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98% of Journalists Use the Web for Research

DMNews has details of a new study from Middleberg/Ross entitled ? The Seventh Annual Middleberg / Ross Survey of Media in the Wired World: Journalists Use of Internet at All-Time High.? – just rolls off the tongue, doesn’t it? ;-)

It’s not too surprising that 98% of journalists use the web daily as part of their search for news – the other 2% still don’t believe this internet thing will ever catch-on.

Here’s what else the study revealed about journalists:

  • 92% use the web for article research
  • 81% are using search engines
  • 76% use the web to find news sources and experts for stories – ooh, pick me, pick me!
  • 73% of journalists use the web to find press releases – wait, why are we using newswires then?
  • 81% of print journalists find ideas on the web

Online Videos Go Viral as Study Shows 57% Share their Favorites

If you have plans for any kind of viral marketing campaign in 2007, you may wish to take a look at the numbers revealed by a new Pew study.

57% of internet users watch video online and of that number 57% send their favorite videos on to their friends. They must be sending them to more than one person, judging by the 75% that said they receive videos from others. If your video appeals to the 18-29 age group, you can expect that video sharing rate to jump to 67%.

But before you grab your video camera and round up the staff, you may want to consider some investment into video production. 62% of online video watchers prefer content that is “professionally produced” and only 19% prefer videos “produced by amateurs.” Can’t be bothered to hire a production crew? Target the male 18-29 demo – only 43% of them prefer professional video.

The Problem with Free Analytics Tools

Web Analytics Demystified released a study today entitled “The Problem with Free Analytics Tools” (e.g., Google Analytics). The report doesn’t look at the strengths or weaknesses of free analytics tools themselves, but at the support and investment of time or money users of free analytics tools made.

Their overall finding was that:

there appears to be a very strong correlation between a lack of investment [either of money or of time] in web analytics technology and a suboptimal use of this type of technology.

Specifically, they found several things lacking:

  • 35% of free tool users reported only “an ad hoc use” of their measurement tools (compared to <20% those using licensed solutions).
  • 42% of free tool users’ companies had no dedicated web analytics resources (versus 18% with licensed solutions).

62% Don’t Trust Search Engines has sponsored the Search for Better Search website, which so far looks rather thin, though it does have some interested poll responses. Among them: 62% don’t trust search engines with their private information.

That should probably read something more like “I don’t want search engines to have my private information, but really, Google could steal my identity at any moment because I’ve already surrendered all my private information to AdSense.” Unfortunately, the poll’s sample size is rather small (298 respondents so far).

Hakia’s influence on the page seems to show through, as well. An older poll, with almost 700 respondents, asks, “What do you think a search engine should do?” The top two answers by quite a margin are “Understand my question the way a human does 38% (262 votes)” and “Bring highly relevant results with semantic precision 26% (179 votes).”

Is Click Fraud a Tired Topic?

Click Forensics has issued a new click fraud report, claiming the rate has increased to 15.8% compared from 14.1% last year.

Until this announcement, it appeared the debate had died, mostly due to greater transparency from Google and Yahoo about click fraud. Still, Click Forensics has a living to make, hence the need for more reports – this time claiming the increase is due to increased botnet activity.

I almost didn’t cover the news, but I just had to share Google’s response with you…

“These estimates continue to count clicks Google does not charge to advertisers as fraudulent, so they are not actually click fraud estimates. Furthermore, their estimates have never reflected the invalid click rates we see at Google. It is also worth nothing that in all of 2007, only two advertisers have contacted us regarding click fraud data from Click Forensics, and in both cases we found that the suspicious activity was not charged for in the first place.”

Mobile Email: Skimmed While Driving?

Among US mobile email users, as reported today from ExactTarget’s “E-Mail Marketing for the Small Screen” by eMarketer Daily, there should definitely be a higher mortality rate: 39% of them read their email while driving. In all honesty, I have attempted to text message while driving—sufficeth it to say this is not a good idea.

39% of them also read their email while talking on the phone, 40% in the restroom, and 61% during a meeting or class. Such manners!

The study also found that almost 90% of mobile email users skimmed their emails on their phones, only to read them in full or delete them from their computers. 54% had followed a link in a mobile email and 20% had used their phones to make an online purchase—which, considering the adoption rate, is pretty encouraging..

Facebook Poised to Overtake MySpace in the UK?

Hitwise’s Heather Hopkins has analyzed the search frequencies for “facebook” and the data suggests the social network could soon overtake MySpace in the UK.

Here’s how the search numbers for “facebook”,”myspace” and “bebo” look:

Bebo is still kicking-butt, but you can see Facebook has overtaken MySpace. Now let’s look at actual market share in the UK.


Both Bebo and MySpace are losing steam. Meanwhile, Facebook continues to grow its audience.

Any predictions on if and when Facebook will trump MySpace?