Last week, we announced the results of the 2008 Presidential Election Candidate Reputation Study. You remember—15 of the 18 candidates studied had negative listings in the top 20 on Yahoo and Google.
This week, another study follows suit. iCrossing published the “How America Searches: Election 2008” study yesterday, examining the 42% of voters who turn to the Internet to inform their voting. According to their study, which looked at candidate- and issue-related keywords, social media sites and news media sites outranked candidates’ own sites:
The candidates’ own Web sites trail behind news and social media sites as preferred sources of information; and candidates are sorely lacking in visibility when it comes to voter searches on specific issues in both natural and paid search.