That’s right everybody, the word is just in: the Internet is cool! Aren’t you excited?
Edison Media Research finally revisited a 2002 study that left the Internet as the “least essential” medium after newspapers, television and radio, and the second coolest after television. In the “Internet and Multimedia 2007” study, the Internet gets a definite boost.
|Medium||Coolness 2002||Coolness 2007||Most essential 2002||Most essential 2007|
The Internet is now the coolest medium (it must be true, popular opinion says so!) and the second most essential, thoroughly trouncing radio to move up in the rankings.