Engagement is getting to be quite the buzz word lately. While it’s certainly important to any site, engagement is the lifeblood of community websites. If you’re thinking about building an online community, a new study by online community developer Communispace can help.
Time for data. (Oh, numbers, how I love thee!) (And some words. Whatever.) From MediaPost:
- 86% of the people who log on to private, facilitated communities with 300 to 500 members made contributions: they posted comments, initiated dialogues, participated in chats, brainstormed ideas, shared photos, and more. Only 14% merely logged in to observe, or “lurk.” [The opposite of most sites, yes?] The more intimate the community, the more people participate.