Marketing Pilgrim's "Research" Channel

Sponsor Marketing Pilgrim's Research Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

If You’re Reading This, You’re “Above Average”

The Pew Internet & American Life Project published their findings of “A Typology of Information and Communication Technology Users,” on computer, Internet, mobile phone and other technology use among Americans. The full, 65-page study is available.

Technology Use

49% of the 4001 adults observed and surveyed in the study “only occasionally use modern gadgetry” or “bristle at electronic connectivity.” Another 20% are “middle-of-the-road” tech users, either finding technology burdensome and intrusive, or “mobile centrics” who are avid mobile phone users, but less into the Internet. The last 31% are “elite users,” who (for better or for worse) are highly immersed in technology.

Each of these groups was broken down further into 2-4 categories, separated by activities, “assets” (devices or hardware) and attitudes. Search Engine Land lists all of these subcategories, with Pew’s descriptions.

45% of Europeans Watching Television Via the Web?

It’s hard to believe, but according to a Motorola study, discovered by TechCrunch, almost half of broadband users in Europe, watch TV online.

2,500 people were interviewed with 45% saying they were watching some television shows online, with the French leading the way.

“Viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet,” said Motorola’s Karl Elliott.

Not noticed by TechCrunch is that the survey suggest 45% of broadband users are watching TV online. Throw in those that still use dial-up and the number shrinks a lot. Also, no details on how much broadband TV they actually watch online. Does watching 10 minutes of EastEnders on your computer, qualify you to be part of the 45%? Offers Better Search Results than Google?

I’m not sure if Rand was hoping to start a debate on this (if he did, it’s crafty linkbait) but he’s making the claim that the search results at are better than those of Google.

Here are some of the examples Rand gives…

  1. Furniture vs. at Google
  2. Luggage vs. at Google
  3. Laptops vs. at Google
  4. SEO vs. at Google
  5. Web Design vs. at Google

Ok, so Rand does admit that the results from are not perfect, but does suggest that they’re good enough to take on Google.

I tend not to agree with Rand on this one (friends can disagree you know). I think is great for finding resources or information pages and is also better at finding fresh content, but I don’t think it’s better than Google, when it comes to product or service related search terms.

Yahoo’s AlltheWeb Better than Google?

PC World decided to find the best search engine for various different types of searches.

In all, they tested 55 different services, across six categories, using ten keywords over a 3 week period.

While Google was overall the best solution, Yahoo-owned AlltheWeb kicked its butt when it came to straight text searching!

Here are the results from the 6 categories.

Via WPN.

Google Sells AdWords First, Asks Hacking Questions Later

Google finds itself under fire again for helping to spread viruses and malware through AdWords.

Researchers at security software maker Exploit Prevention Labs have uncovered evidence that malware distributors are using Google AdWords to infect computers.

Exploit’s CTO, Roger Thompson said his team discovered many AdWords ads posing as legitimate ads, but then redirecting to more sinister content. He blames Google’s model of taking money first and asking questions later.

“Google says they are doing the best that they can, but their business model is to take as much money as they can for advertisements. No matter how much due diligence they do, it’s a difficult position to be in, but clearly they are not doing enough,” Thompson said.

“If they don’t do a better job of vetting their customers, we will see this sort of thing happening again and again.”

As Social Networking Rises, TV Watching Decreases

A new study from Marketing Evolution (commissioned by MySpace, Isobar & Carat) suggests social networking users between 14 and 40 years old are increasing their internet, email and instant messaging usage, while decreasing the amount of time they spend watching TV and playing video games.

Ok, which genius thought it would be a good idea to measure the habits of teenagers, and those approaching their mid-life crisis, in the same data set? How many 40 year olds do you know that play video games? (go ahead “out” them in the comments section). ;-)

Consumer Generated Content Offers Better ROI for Marketers

Ad network BlueLithium studied 1.7 billion impressions, from 716 ads, across more than 100 sites, and determined that user-generated content (UGC) generally offered a lower cost per conversion than traditional media.

When comparing ads shown on non-UGC sites (sites with a more structured editorial process) to those sites with UGC, the ads on the non-UGC sites had a 32% higher conversion rate. However, due to the lower advertising costs associated with many UGC sites, the cost-per-conversion on non-UGC sites was 58% higher than the consumer generated alternatives. According to CMO, Dakota Sullivan, the cost savings “more than balanced out” the lower conversion rates of ads running on UGC sites.

BlueLithium also explored UGC against non-UGC sites from the comScore Top 250.