Internet Retailer has released their latest survey on the state of search engine marketing: oh, the beautiful data.
Of the merchants surveyed, the largest group (37.9%) said that over half of their online marketing budgets are spent on SEM. Also in the good news category, the largest group (30.2%) said that more than half of their online revenue is attributable to search engine marketing.
The survey asked the merchants for a general status check up, comparing SEM’s performance to that of the merchant’s other marketing methods. 57.4% said that SEM performed “much better” or “better” than their other marketing methods. 17.2% said they performed the same. 12.7% said worse (only 0.4% said much worse) and 12.3% said they don’t know. So a full 25% of those surveyed think search marketing performs worse than other marketing methods or have no idea how it compares.