The Pew Internet & American Life Project published their findings of “A Typology of Information and Communication Technology Users,” on computer, Internet, mobile phone and other technology use among Americans. The full, 65-page study is available.
49% of the 4001 adults observed and surveyed in the study “only occasionally use modern gadgetry” or “bristle at electronic connectivity.” Another 20% are “middle-of-the-road” tech users, either finding technology burdensome and intrusive, or “mobile centrics” who are avid mobile phone users, but less into the Internet. The last 31% are “elite users,” who (for better or for worse) are highly immersed in technology.
Each of these groups was broken down further into 2-4 categories, separated by activities, “assets” (devices or hardware) and attitudes. Search Engine Land lists all of these subcategories, with Pew’s descriptions.