Marketing Pilgrim's "Research" Channel

Sponsor Marketing Pilgrim's Research Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Animated GIFs Help Email Campaigns?

Every couple of days in this industry, you come across a headline and think, “What? No way. How could that be?” Sometimes it’s linkbait, sometimes it’s tongue-in-cheek—but this time it’s for real. Animated GIFs help email marketing campaigns.

I know, I know, it’s so 1999 (and that’s being generous). But the ever-venerable MarketingSherpa has the data (beautiful data!) to back it up.

Why in the world could this be working? There are a few key clues in the article (open access until April 18):

  • They (Lake Champlain Chocolates) tested the campaign to make sure that the GIF displayed properly in a variety of mail clients.
  • They made the file small enough for reasonably fast downloads over high speed (and recognized that their minority of dial up customers wouldn’t be able to see the file).

UK Search Engine Marketing Report 2007

E-consultancy continues to churn out great research on the UK search marketing space, with the release of their UK Search Engine Marketing Report 2007.

Here are some highlights from the report:

  • 68% are getting SEO returns in excess of 300%, with 40% seeing ROI’s of 500% or more!
  • 60% of UK companies are increasing their budget for paid search in the next 12 months.
  • 62% will be making more investment in search engine optimization (SEO) to increase natural search engine visibility.
  • 56% of UK respondents said that their companies spend more than £10,000 annually on paid search (i.e. sponsored listings). A quarter of UK respondents (25%) reported spending of more than £100,000 annually.

Some interesting bad news for Google:

Google Still Growing

Hitwise’s latest numbers indicate that Google, already the clear leader among search engines in the US, is still growing at a pretty healthy rate.
Hitwise search engine market share

All the other major search engines have declined in the last year. Google, on the other hand, now drives 64% of US searches—10% growth over last year.

I like the statement that Search Engine Journal quotes after the chart:

Yahoo! Search, MSN Search (Live.com) and Ask.com each received 22, 9 and 3 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 5 percent of U.S. searches.

So, not only did Google grow 10% over last year’s numbers, but now we’re measuring 103% of all searches performed. Cool.

Five Years of Double-Digit Growth Lie Ahead for Online Advertising

Over at Axcess News, Dave Porter takes an in-depth look at recent studies on the growth of internet advertising, and points out the opportunities and the potential stumbling-blocks.

Among the data, you’ll find these encouraging stats…

  • The IAB said in 2006, $16.8 billion was spent on online advertising.
  • Online ad spending in the U.S. rose 34% compared to last year!
  • Q4 of 2006 saw the fastest ever growth in online ad spending.
  • Expect U.S. online ad spending to grow at double-digit rates, for at least the next five years!
  • Local online ad spending will reach $5 billion by 2012.
  • Online media consumption by users averaged 20%, yet online ad spend still sits at 5%.

Survey: Merchants Dish on SEM

Internet Retailer has released their latest survey on the state of search engine marketing: oh, the beautiful data.

Of the merchants surveyed, the largest group (37.9%) said that over half of their online marketing budgets are spent on SEM. Also in the good news category, the largest group (30.2%) said that more than half of their online revenue is attributable to search engine marketing.

The survey asked the merchants for a general status check up, comparing SEM’s performance to that of the merchant’s other marketing methods. 57.4% said that SEM performed “much better” or “better” than their other marketing methods. 17.2% said they performed the same. 12.7% said worse (only 0.4% said much worse) and 12.3% said they don’t know. So a full 25% of those surveyed think search marketing performs worse than other marketing methods or have no idea how it compares.

Get Your Free Online PR Briefing

Now that E-consultancy is fully on my radar – and in my inbox – I’m impressed by the amount of free content that comes out of this UK marketing resource.

Today, our readers can head on over to their site and pick up a free copy of their “Online PR Briefing“, which covers:

  • What is Online PR?
  • Which department or agency should own Online PR?
  • SEO and Online PR
  • Importance of bloggers
  • Affiliates and Online PR
  • Brands and Forums

We’ll assume it’s just an oversight that they didn’t include our “Beginners Guide to Online Reputation Monitoring” in their list of resources. ;-)

Web Site Attention is the New Page View

R/WW takes a look at Compete’s attempt to track the engagement level of web sites by looking at more than just visitors and page views.

With increasing use of Flash and Ajax, using page views as a measure of a site’s popularity becomes more redundant (since only one page actually loads). To help marketers better research the popularity of web sites, they’ve introduced two new metrics:

  • Attention: The total time spent on a site as a percentage of the total time spent online by all U.S. internet users
  • Velocity: The relative change in daily Attention; velocity is used to determine the relative growth of a website compared to other sites

Here are the top 20 web sites in February, ranked by consumer attention, according to Compete.