Marketing Pilgrim's "Research" Channel

Sponsor Marketing Pilgrim's Research Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Survey: Merchants Dish on SEM

Internet Retailer has released their latest survey on the state of search engine marketing: oh, the beautiful data.

Of the merchants surveyed, the largest group (37.9%) said that over half of their online marketing budgets are spent on SEM. Also in the good news category, the largest group (30.2%) said that more than half of their online revenue is attributable to search engine marketing.

The survey asked the merchants for a general status check up, comparing SEM’s performance to that of the merchant’s other marketing methods. 57.4% said that SEM performed “much better” or “better” than their other marketing methods. 17.2% said they performed the same. 12.7% said worse (only 0.4% said much worse) and 12.3% said they don’t know. So a full 25% of those surveyed think search marketing performs worse than other marketing methods or have no idea how it compares.

Get Your Free Online PR Briefing

Now that E-consultancy is fully on my radar – and in my inbox – I’m impressed by the amount of free content that comes out of this UK marketing resource.

Today, our readers can head on over to their site and pick up a free copy of their “Online PR Briefing“, which covers:

  • What is Online PR?
  • Which department or agency should own Online PR?
  • SEO and Online PR
  • Importance of bloggers
  • Affiliates and Online PR
  • Brands and Forums

We’ll assume it’s just an oversight that they didn’t include our “Beginners Guide to Online Reputation Monitoring” in their list of resources. ;-)

Web Site Attention is the New Page View

R/WW takes a look at Compete’s attempt to track the engagement level of web sites by looking at more than just visitors and page views.

With increasing use of Flash and Ajax, using page views as a measure of a site’s popularity becomes more redundant (since only one page actually loads). To help marketers better research the popularity of web sites, they’ve introduced two new metrics:

  • Attention: The total time spent on a site as a percentage of the total time spent online by all U.S. internet users
  • Velocity: The relative change in daily Attention; velocity is used to determine the relative growth of a website compared to other sites

Here are the top 20 web sites in February, ranked by consumer attention, according to Compete.

Free Guide to Paid Search in the UK

E-consultancy has published a free 12- page briefing on the Paid Search industry in the UK.

The document is packed full of useful information, including:

  • An overview of the UK market (including market valuation and trends)
  • A write-up of the key points emerging from the discussion
  • New statistics
  • Useful resources

Topics discussed included:

  • Yahoo!’s launch of Panama platform
  • Landing page optimization
  • Bid management technology
  • Quality of traffic on content networks
  • Budget allocation and resourcing

Hey, you can’t beat free!*

(*well you could if they paid you to read it, but they’re not, so go read it cos, it’s free, which means you don’t have to pay for it…, they’re not going to pay you to read it, so stop asking!)

UK Internet Ad Spending Passes Newspapers

While the average spent on online advertising in the U.S. hovers around 5% of total ad budgets, the U.K. is blazing a trail with 11.4%.

Online advertising grew by more than 41% in 2006, overtaking national newspaper ads (10.7% share) and about half the amount spent on TV ads (which actually dropped 4.7%).

It’s good news for online marketers…

“The internet is a hugely popular mass medium now, and advertisers are continuing to switch more of their budgets online to build their brands and interact with their customers,” said IAB chief executive Guy Phillipson.

Why the rapid growth?

“With consumers now enjoying even faster broadband and installing wireless routers in their homes, the growth of online advertising in the UK is set to continue unabated,” he added.

You Need to Get Email Marketing Right

If you’re doing email marketing, you really need to get it right. You need to start off on the right foot: around 80% of recipients will mark an email as spam based on subject line and sender alone, according to a survey conducted by the Email Sender and Provider Coalition. Trevor Hughes, executive director of the Email Sender and Provider Coalition, told ClickZ:

We found that four out of five folks are deleting or reporting messages as spam before even opening them. Consumers are tyrannical; they are brutal editors of their inbox. If your from and subject line is not showing who you are and the message is legit, you will never even be previewed.

comScore vs Hitwise vs Nielsen vs Compete: Who Wins?

It’s no secret that every ratings service has different numbers for search engine market shares, site visits, and just about any other metric out there. What to do?

We ask Danny Sullivan. (I mean, DUH. Who else would you ask?) Danny has a set of graphs showing the trends over the last year from comScore, Hitwise, Nielsen and Compete.

So what are the conclusions? While there’s a relatively huge spread on the percentage, the overall slow upward trend is universal for Google. Ask and AOL don’t show significant differences either.

But Yahoo and Live are a different story. For Yahoo, comScore and Hitwise hold steady but Nielsen and Compete show a dip in the last few months. Live/MSN is almost the opposite.