TRUSTe has issued its first Trusted Download whitelist. The criteria to gain â€œTrusted Downloadâ€ status included that the software is required:
to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.
The Trusted Download program has already developed a receptive marketing plan. The press release (dated yesterday) states that
AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.