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Trusted Software Downloads Get in with Yahoo, Microsoft

TRUSTe logoTRUSTe has issued its first Trusted Download whitelist. The criteria to gain “Trusted Download” status included that the software is required:

to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.

The Trusted Download program has already developed a receptive marketing plan. The press release (dated yesterday) states that

AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.

Newspapers Outperforming TV in Video Ads

It’s true: newspapers are outperforming TV in video ads. In 2006, newspapers’ websites sold $81 million in local online streaming video advertisements. Local TV broadcasters’ websites sold only $32 million. Even taken with the other $48 million spent on online video advertising, it’s not much compared to the advertising industry total of $280 billion. But look out: online video is poised to become a more and more significant portion of online ad spending.

This year, $371 million will be spent on local online video advertising—comprising about 5% of the total of $7.7 billion online ad spending according to Borrell Associates Inc’s new study, “The New Frontier: Local Online Video Advertising.” This is more than double last year’s online video spend total of $161 million.

E-mail Love Fest One-sided

In honor of Valentine’s day: e-mail marketing is part of a love triangle. Perhaps that might more accurately be described as a love-hate triangle.

Marketers remain hopelessly devoted to the medium. E-mail marketing was chosen as the #1 most important advertising media in 2007 according to an informal survey of 1500 marketing professionals conducted by Datran Media.

83.2% of the respondents selected e-mail marketing as one of the most important media for this year, followed by 61.7% for search marketing. On the low end were RSS (4.3%), mobile marketing (10.6%) and online video (14.9%).

Not only is e-mail popular, but also:

  • 70.6% of those who will use e-mail in customer acquisition this year said they plan to increase their e-mail budget this year.

Mobile Search Not That Hot?

A recent UK survey of mobile phone users suggests that there may be no where near the amount of people using their cell phones for search, as believed.

Just 20% of UK subscribers actually search for content on the mobile internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and Ovum

What’s more, they’re not searching for restaurants, or directions. Just 2% conduct a search on a daily basis and those searching less frequently, search for ringtones and music downloads.

And remember, this is a UK survey. The Brits are ahead of their US cousins, when it comes to mobile phone adoption and technology. The stats hardly send a warm and fuzzy message to those looking for a broader adoption of mobile content.

Track the Popularity of Social Media Sites

Esnips’ Eran Arkin has compiled a nice list of the “movers and shakers” of social media – aka Web 2.0 sites.

It’s based on Alexa data, so not necessarily the most accurate gauge of what’s popular, but if nothing else, it’s a great way to view all of your favorite social networks.

What is interesting? Marketing Pilgrim has more traffic than Odeo, Oodle, Pageflakes, Zoho and Feedster – yep, as I was saying, you have to trust the Alexa data. ;-)

Via TechCrunch

“The Sky is Falling” on eCommerce Spending

eMarketer Daily looked into its crystal ball once again Monday to produce another collection of contradictory studies and quotations. This time, we get to debate whether eCommerce will plateau soon or continue to grow the way it has (article free & live for a limited time).

The problem with exponential or even linear growth is that as you get bigger and bigger, it becomes more and more difficult to sustain the same rate of growth—but not necessarily the same amount of growth. For example, if there are 100 retailers online in 2005, 50 new retailers in 2006 is 50% growth. Add 50 more retailers in 2007, and suddenly the growth rate “plummets” to 33.3%. Also, 100% saturation doesn’t seem like a realistic goal in this generation, so yes, growth will eventually slow down.

What Shoppers Want for Christmas This Year

Allurent, Inc. has released its “Holiday Shopping: Online Customer Experience Survey.” Their main finding is:

The survey revealed that a growing number of consumers (41% in 2006 compared to 28% in 2005) said a frustrating online experience would make them less likely to shop at that retailer’s physical store. And 59% reported that when they have a frustrating shopping experience online, it negatively impacts their overall opinion of the retailer/brand. In 2005, this number was 55%. The percentage of consumers who said a frustrating shopping experience online makes them less likely to shop at the retailer’s physical store remained at an overwhelming 82%, the same as 2005. [sic]

Based on last year’s study, I believe the last sentence should read, “The percentage of consumers who said a frustrating shopping experience online makes them less likely to return to the retailer’s website remained at an overwhelming 82%, the same as 2005.”