Presidential hopefuls for 2008 have already started campaigning online. With websites, blogs, vlogs from everyone from John Edwards to Sen. John McCain, the Internet is beginning to be inundated with ’08’s hopefulsâ€”except in one area: pay-per-click.
Daily Kos reports Sunday on the pay-per-click race so far:
Republicans seem to be first out of the starting gate in the paid search arena.
[Mitt] Romney is clearly the most aggressive advertiser with his name displaying on searches for himself and five other candidates. I wonder if his neglect of the rest of the field (including Gingrich) is a clue as to his opinion of their competitiveness or likelyhood [sic] of entering the race. Romney and McCain are the only candidates to advertise on competitor’s search terms.
The most striking observation is that none of the leading Democrats are advertising at all. Obviously, it is still early, but these ads aren’t expensive and they can generate traffic and help to channel prospective supporters. Republicans are in this game by themselves. [emphasis added]