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Email Will Become the Norm for Confidential Communication by 2009

How comfortable do you feel, sending confidential information via email? I know that I try only to ever send my bank account details and SSN to the very highest of Nigerian princes, just in case the email goes astray.

Well, according to a small survey of attendees of the ISPA’s annual Parliamentary Advisory Forum, they share your fears in sending sensitive emails.

Fear of high-profile security scares (27 per cent), a lack of adequate security offerings from ISPs (24 per cent) and the inability to guarantee sender/recipient ID (33 per cent) were cited as today’s top three obstacles to mass user adoption of email for confidential communications.

However, hope is on the horizon, with many believing email will become more secure in the future.

Europe Passes US in eCommerce

comScore Networks report on European spending during the 2006 holiday season, starting October 30. They found that

  • Germany spent 5.4 billion euros online
  • the UK spent 4.0 billion euros online
  • France spent 1.9 billion euros online.

This compares with the US’s online holiday spending of $24.6 billion, or 18.8 billion euros.

Okay, okay, I know you can do the math, and the US has 18.8 billion and the three European countries only have 11.3 billion euros–obviously the US is still ahead. However, one thing comScore neglects to take into account in these reports is a little Latin phrase–per capita. How much did citizens of these nations spend online per total citizen?

The CIA Factbook gives population estimates as of July 2006 for the four nations: US, 298,444,215; Germany, 82, 422, 299; UK, 60,609,153; France, 60,876,136.

Google, Yahoo Gain Market Share; MSFT, Ask.com Decline

According to new comScore data, both Google and Yahoo have something to celebrate today, they each gained search engine market share – Google up 0.4% to 47.4%; Yahoo up 0.3% to 28.5%.

Bad news for Microsoft and Ask, they both slid this time around. It was only yesterday that we reported on MSFT’s search engine woes, now they’ve dropped half a point to 10.5%. Meanwhile, Ask.com can’t afford any dips, it it wants to gain ground on the others. A slide of 0.1% is not a catastrophe, but doesn’t help either.

Inc. 500 Embracing Social Media Faster Than Fortune 500

There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

  • 42% are familiar with social networking
  • 38% are familiar with message boards
  • 36% are familiar with blogging

What types of social media are they using?

  • 33% are using message boards
  • 27% social networking
  • 24% online videos
  • 19% blogging

Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!

Are You Still Reading Search Engine Watch?

I’ve noticed that I’m visiting Search Engine Watch less and less these days. Don’t get me wrong, I think they’re doing an admirable job in keeping it active, but since the departure of Danny, Chris and Barry, it’s just not been the same.

Without the industry contacts and scoops that Danny Sullivan brings, it looks like traffic levels have dropped off significantly. Here’s the Alexa stats for SEW versus Danny’s new home, Search Engine Land.

Does this mean SEW is doomed to fade into obscurity? Maybe not, they’ll likely just level-out at some point. The question is, how long will it take before Search Engine Land has more traffic than Search Engine Watch. My guess, is that by the end of March, we’ll see that happen.

Sentiment Analysis for Internet Explorer; Comparing to Firefox


Digg!

This is another post in the “IE 7 Sucks” series. This time, I’ve been poking around at data that suggests IE 7 really is crap, and it’s not just readers of Marketing Pilgrim, that think so.

Taking a look at Opinmind, we learn that only 24% of bloggers have a positive sentiment towards Internet Explorer, compared to 69% positive with Firefox.

Switching to Technorati, we discover 632 bloggers have stated “internet explorer sucks“, compared to 274 who think the same of Firefox.

Using Google Trends, it’s clear that more people are looking to download Firefox, compared to IE. In contrast, more users are looking to uninstall Internet Explorer, than FF.

MySpace Claims 85% of all Teen Social Network Users

A new Pew Internet & American Life Project survey of U.S. teens aged 12 to 17, reveals 55% of those with internet access visit social networking sites and of those 85% prefer MySpace.

Hidden in the data is a clue of how these teens will help ensure social networks become key to marketers in the future. Just 5% of those surveyed admit they don’t actually participate – they just “lurk”. With 95% of them actively engaging their peers, those marketers not including social networks and word-of-mouth in their marketing mix, will find it increasingly difficult to reach the consumer of tomorrow.

Via Reuters.