comScore Networks report on European spending during the 2006 holiday season, starting October 30. They found that
- Germany spent 5.4 billion euros online
- the UK spent 4.0 billion euros online
- France spent 1.9 billion euros online.
This compares with the US’s online holiday spending of $24.6 billion, or 18.8 billion euros.
Okay, okay, I know you can do the math, and the US has 18.8 billion and the three European countries only have 11.3 billion euros–obviously the US is still ahead. However, one thing comScore neglects to take into account in these reports is a little Latin phrase–per capita. How much did citizens of these nations spend online per total citizen?
The CIA Factbook gives population estimates as of July 2006 for the four nations: US, 298,444,215; Germany, 82, 422, 299; UK, 60,609,153; France, 60,876,136.