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Boldly Searching Where No Man Has Searched Before

A joint study by the Pew Internet & American Life Project and Exploratorium reveals 87% of Americans online have used the internet to find information on a scientific topic or concept, reports ClickZ.

Search is the most-used aggregation method for finding science-related information. Pew Internet asked about research in three topics: stem cell research, global warming, and the origin of life. With all three groups combined, about 90 percent of respondents said they route their queries through search engines. Individually, searches beginning at search engines amounted to 87 percent of stem cell research queries; 93 percent of global warming queries; and 91 percent of origin of life queries.

The study also touches on a concept that has become more and more pervasive.

Short Video Ads Less Annoying

A couple of weeks ago, we reported how 80% of video viewers find video ads to be annoying. PodZinger, a video ad network, obviously has a lot to lose based on that report, so they commissioned their own.

According to ClickZ, PodZinger’s research revealed viewers will tolerate 10- to 15-second ads, as long as they are not bombarded with ads and the content is targeted.

Of course, that’s like Philip Morris telling us their study reveals most young smokers enjoy cigarettes. PodZinger has skin in the game, so I’ll sit on the fence until an independant study reveals the same findings.

Do You Know Where Your Ad Traffic is Coming From?

ComScore World Metrix has released a study revealing just how much of Google’s, Yahoo’s and MSN’s traffic comes from outside the U.S.

According to the findings, Google gathers a whopping 79.8 percent of unique visitor traffic and 89.1 of pageviews from non-U.S. users. Yahoo sites receive 75.9 percent of uniques and 67.2 percent of pageviews from outside the country, while Microsoft sites get 79 percent of uniques and 75.4 of pageviews from beyond the U.S. Ask Network derives 57.4 percent of uniques and 39.6 percent of pageviews from other locales.

So, be sure to be specific with your geographic targeting!

From ClickZ.

Mainstream Media Preferred Over Blogs for Breaking News

ClickZ reports on a LexisNexis survey that polled consumers on where they go to get the latest news.

The study finds half of consumers turn to network television for breaking urgent news, 42 percent rely on radio, about a third look to local newspapers or cable news outlets, and a quarter use the Internet sites of print and broadcast media. Blogs, Internet user groups and chat rooms are a source of immediate news for only 6 percent of consumers.

Of course, the survey doesn’t include details of how many “breaking news” stories start at a blog or forum, before being picked-up by mainstream media. So, while consumers may not turn to blogs first, you can bet that your NBC or Wall Street Journal journalist does! ;-)

Consumer Created Web Content Impacting Online Purchases

JupiterResearch has discovered that consumer-created content (blogs, forums etc) are having an increasing impact on consumer’s online purchasing.

“The power of the consumer’s voice has never been stronger,” said David Daniels, Vice President and Research Director at JupiterResearch. “It is impacting consumer behavior and how companies operate. Smart marketers are not just reviewing consumer-created content, they are studying it and using it to develop strategies to grow their business.”

Interesting stats include…

* 77% of online shoppers use consumer generated product reviews and those that find them useful are more likely to be loyal to recommended stores.

* Consumers who post feedback on forums – positive or negative – spend 22% more online than others.