The past three generations of men have led very different lives. Our grandfathers grew up believing that the man should provide for his family and his feelings should be kept to himself. Our fathers lived in an era where Mr. Mom was a novelty but not an anomaly and it was okay to cry if the situation warranted it.
So where does that leave the current generations of millennials? According to a new study by Ketchum, somewhere in between the first two.
Ketchum found that young millennials in particular, those 18 to 25, are an interesting blend of modern and old school. They dub this group the New Traditionalists and they’re a hard demographic to reach.