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Study shows younger males are comfortable sharing their feelings

New MalesThe past three generations of men have led very different lives. Our grandfathers grew up believing that the man should provide for his family and his feelings should be kept to himself. Our fathers lived in an era where Mr. Mom was a novelty but not an anomaly and it was okay to cry if the situation warranted it.

So where does that leave the current generations of millennials? According to a new study by Ketchum, somewhere in between the first two.

Ketchum found that young millennials in particular, those 18 to 25, are an interesting blend of modern and old school. They dub this group the New Traditionalists and they’re a hard demographic to reach.

Retailers believe in online marketing, so why are they still spending offline?

RetailMeNot contacted 200 marketing decision-makers at retailers that sell both online and in physical retail locations and have at least $50 million in annual revenue to find out how they feel about digital advertising.

75% said they believe that digital delivers a higher return on investment than offline advertising. They believe it, but they’re not putting their marketing money where their mouth is.

Digital spend

Looking at the total marketing budget, 51% is going to the digital side, 49% to offline. Why? Old habits and a lack of confidence. Only 27% of those surveyed thought of themselves as advanced digital marketers. Only 19% said they thought their current multi-channel approach was effective. Which means a whole lot of marketers think they could be doing better if they tried harder or had more training.

Edelman survey says consumers want their entertainment selfie-style

Entertainment-in-the-Era-of-the-SelfieMe. Me. Me. It’s all about the me! A new survey from Edelman shows that consumers are taking control over what they watch, when and how they watch, rendering the old TV Guide virtually obsolete.

Binge-watching online is up from 86% to 94% here in the US. In China, 99% of respondents said they’ve binge-watched their favorite shows. 72% do it because they simply want to know what happens next. (This is me, binge-watching old seasons of 24). 57% said they do it to feel “caught up” and a handful simply want to avoid being spoiled by friends who have already seen it, so they hop online and get up to speed.

Millennials check their smartphones 43 times per day and other interesting facts

Millennials SDLSDL’s third report of the “Five Truths for Future Marketers” series is titled “Content Finds the Customer.” After reviewing the data, I think the title should be flipped to “Customers Find the Content.”

Think about it. Before mobile and even when the internet was new, customers were passive and advertisers pushed content in their direction. They sat in front of the TV and saw the commercials that were delivered. They opened the mail and found the store circulars and coupons. They opened the newspaper and saw the local ads.

Now, customers are in control of the feed. They skip the commercials on TV only watching the ones they want. They skip TV altogether in favor of streaming services and videos on YouTube. Mail can be stopped and is regularly tossed without a second look and how many millennials are reading the newspaper? Instead, they’re online, actively looking for the information they want and their expectations are higher than ever.

49 percent of SMBs decided to start their own biz while working for someone else

Manta Small Biz firstsBosses, close your ears.

Almost half of all small business owners decided to branch out on their own while they were working for someone else. I’m thinking Monday mornings had a lot to do with it, or maybe another Friday late night without overtime pay?

This new Manta-Dell infographic and survey says a lot about small business in America. Though most entrepreneurs were dreaming of the great break away while at work, some came up with the idea while sitting at their kitchen table (probably with a pile of bills in front of them) or when they were socializing with others.

2% said they made the decision while they were in the shower. I’m surprised that’s not a bigger number – the shower is so inspiring!

Instagram posts get 120x Twitter engagement & 58x Facebook!

New research from Forrester suggests marketers are barking up the wrong social media tree.

If you’re tired of being filtered by Facebook, or lost in the noise of scheduled tweets, then you should turn your attention to Instagram. Here’s why:

Instagram Engagement

Of course, there are always a few “gotchas” with stats like this. For instance, part of the impressive engagement on Instagram comes from the much smaller audience–so you’re fighting less for attention. Also, Facebook reportedly gets a brand’s message in front of just 6% of its following, whereas Instagram doesn’t filter brands.

Lastly, let’s look at what constitutes “engagement.” On Twitter it might be the retweet of that post that took you 2 hours to write. On Facebook, it could constitute the sharing of an infographic you dropped a couple of Gs on to produce. Instagram? They double tapped their smartphone to add a little heart to that photo of your office dog wearing a bandana.

8 out of 10 shoppers prefer digital help over human interaction

mWk3yeW - android - rgbstockI’m not one of those people that worries about robots taking over the world or that our increasing reliance on digital has made us skittish about human interaction. Wait. . . maybe that last part. . . you have to admit, customer service isn’t what it used to be.

In the 1950′s, a man wearing a suit and tie would greet you at the door of the appliance store then walk you through the features of every model on the floor. He’d find out how many kids you have and how many loads of laundry you do in a week and an hour later he’d write up a bill of sale for the perfect washing machine.