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Are You a Digital Dinosaur? Prepare to Get Swallowed Whole

dinosaur-2-1018157-mDinosaurs must hate what they’ve become. They used to a symbol of power. Giant beasts to be feared. Get in their way and they’ll crush you or eat you. But in 2014, we view dinosaurs as old, slow, lumbering beasts who instead of evolving to a higher level, became extinct. To the T-Rex, being called a dinosaur was a complement. To the modern business owner, not so much. But it’s a pretty accurate label for companies that haven’t adapted to the digital revolution.

As Forrester Research points out in their new report, “The Future Of Business Is Digital,” this isn’t about simply having a web presence or an app. Digital is a part of every aspect of business from how products are made sold, to the gathering of marketing data, even how your employees are tracked and paid. And, though some businesses have been forced to transition faster than others, there’s not a single area that can afford not to change.

Shopping for a Mobile Phone: Women Look at Price, Men Look at Features

man womanNielsen just posted some numbers that show the differences in how men and women approach buying a mobile phone. As I skimmed the list, I wondered if the same couldn’t be said for all types of shopping. For example, women said price was the most important consideration when buying a new mobile phone. (72%  vs  67% of men.) Since women are the primary coupon users, it makes sense that they’d be more price conscience.

Men, on the other hand, were far more interested in a phone’s features. They were more interested in battery life, internet connectivity, and screen size. They were way more interested (41% vs 31%) in processor speed which I have to admit is something I never thought about when buying a phone. They were also more likely to be swayed by the operating system. (48% vs 41%)

Most Internet Users Believe We’re Better off Thanks to the World Wide Web

04-the-online-social-climate-mostly-kindYou don’t have to search hard to find articles about how technology is ruining our lives, how the internet is full of predators, how the web has taken away our ability to communicate face-to-face with another human being.

I say, baloney. The internet is a good thing. It’s helped us break down global and cultural barriers. It’s given people a way to turn their entrepreneurial dreams into a reality. And it’s made us smarter. Truly, I believe that.

In honor of the upcoming 25th anniversary of the Web, Pew Research asked internet users to quantify their experience. The response was overwhelmingly positive.

  • 90% of internet users say the internet has been a good thing for them personally and only 6% say it has been a bad thing, while 3% volunteer that it has been some of both.

New Study Says Real Men Do Shop for Laundry Detergent

Defy Male Shopper PercentsHere’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.

I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.

The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!

We’ve Got Smartphones and Tablets Covered: So What’s Next?

Here’s the thing about marketing and technology; as soon as you think you’ve got it all figured out, something new comes along and you have to start all over. You could let it frustrate you or you can accept it, get excited by it and make it work for you.

Look at this chart from today’s new Millennial Media Mobile Mix.

Millennial Media Device Charts Feb 2014

These charts show ad impressions by type of device. 2013 on the left compared to 2012 on the right. See the change? The smartphone portion of the pie was smaller in 2013. Not a lot, but smaller. Feature phone impressions grew slightly but most of the shift went to Non-Phone Connected Devices.

LinkedIn Study Shows Social Media Marketing is Working for SMBs

A small business is one that has less than 500 employees, which doesn’t really sound that small. But of the 28 million SMBs in the US, 22 million are single person companies who are juggling everything from sales to marketing to service. For these companies, social media can be the key to keeping in touch with customers.

LinkedIn conducted a survey of 998 SMBs in the U.S. and Canada and discovered that 81% of SMBs are using social media. Mostly, they see it as a way of maintaining brand presence and for lead generation.

SMB Growth and Social Media

Now we get a little chicken or the egg-y:

Study Says a Personalized Subject Line is the Key to Email Success

Terrific copy, images and deals don’t mean a thing if your customer doesn’t open the email in the first place. Maybe that’s why marketers said that the subject line had the greatest impact when they ran email marketing tests.

Experian Email Marketing TestsAccording to Experian’s 2013 Email Market Study, personalizing that subject line is the real key.

For example, emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails (19.4 percent with personalization compared to 15.4 percent without). The lift from personalization, however, varies by industry. Personalized subject lines have provided the biggest boost in unique open rates for travel companies (unique open rates of 28.5 percent with personalization compared to 17.3 percent without).