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For Maximum Productivity People Would Rather Work Alone but Not at Home

posted on May 7, 2013

332483_office_and_working_place_pics_7I sat down to write this post two hours ago. Then I got distracted. I took a phone call, that led to a couple of follow-up tasks, and then two emails came in that I could deal with in under ten minutes, so I took care of those, too. Then I had to deal with the coffee pot someone left brewing on the stove. . . (burning coffee. . and I don’t even drink the stuff.) Now, here I am, trying to get back on task while part of my brain freaks out about how late it is.

Imagine how much we could get done if we worked in a distraction free environment? Since that’s not going to happen, Ask.com distracted office workers all over America by asking them what could be done to help them achieve maximum productivity.

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University Study Shows Happy News Leads to More Twitter Followers

posted on May 3, 2013

good_news_1Good news, everyone! If you Tweet good news, you’re more likely to attract new followers.

That’s the main takeaway from a new study out of Georgia Tech. (Thanks to the Daily Mail for the tip.)

Researchers Hutto, Yardi and Gilbert (which would be a great name for a band. . . or a law firm), followed 507 Twitter users who generated half a million Tweets over a 15 month period. They assigned attributes to the Tweets such as positive or negative and personal or news, factored in percentage of re-Tweets then looked at the follower growth on each account.  What they ended up with was a statistical predictor for follower gain.

Right off the bat, the researchers found that six out of the eight variables they tested had some kind of effect on follower growth.

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Shoppers Still Lean Toward Flowers for Mother’s Day [Infographic]

posted on May 2, 2013

Mother’s Day accounts for one-fourth of the floral purchases made for holidays. According to the Society of American Florists, more than a third (38%) of adults (43% of men; 34% of women) bought flowers or plants as gifts for Mother’s Day 2012. PriceGrabber says this trend will hold true as 40% of consumers plan to buy flowers to honor mom.

Must be scary for florists, knowing that so much of your income depends on such a short window.

PriceGrabber put together this lovely infographic to show us how Mother’s Day is likely to go in 2013:

Print

Most consumers are looking to spend under $100 on mom and I’ll try not to take that as a measure of worth.

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Small Business Owners Say Mobile Devices Are Vital to Their Business

posted on April 29, 2013

tablet useSmall business owners are like moms, they have to be all things to all people and like moms, they depend on mobile devices to get it all done. AT&T says that 63% of the small business owners  could not survive or it would be a major challenge to go on without wireless technology.

Tablet usage, in particular, is on the rise. 69% of businesses with under 50 employees use them. When you move up to the larger companies (51 to 99 employees) usage pops up to 90%.

The survey also found that tablets were extremely popular with new business owners. 80% of companies under two years old use them, compared to 69% of companies that have been around more than two years.

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‘Online Privacy is Dead’ Says Study and Millennials Are Okay with That

posted on April 22, 2013

annenberg studyEvery time we talk about a new social media network or online marketing move, privacy is an issue. But according to a new survey conducted by the USC Annenberg Center for the Digital Future and Bovitz Inc., it’s going to be less of a concern in the near future. Why? Not because we’re working on ways to make the internet more secure, but because Millennials aren’t as concerned as their elders.

When faced with the statement, “No one should ever be allowed to have access to my personal data or web behavior,” 70% of Millennials (18-34) agreed, compared with 77% of users 35 and older.

70% is still a lot of objectors but that 7% shows a shift in thinking that is likely to continue as the Millennials rise up and take over the world (those that haven’t already.)

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91% of Moms Use Social Media Regularly: If Family Isn’t In, They’re Out

posted on April 19, 2013

1161775_proud_motherIf you’re reading this, you probably already know that moms spend a lot of time on social media. But did you know that activity has increased by 20% in just three years.

According to BabyCenter’s 2013 Social Mom Report, 91% of moms now check-in with a social media network on a regular basis. Social media is such an important key to staying in touch that 22% of moms said “if friends or family don’t participate in social media, they are not as much a part of their lives.”

Wow, cold. But I have to admit, I know more about my two siblings who post regularly to Facebook than the one that doesn’t. (Not proud of that fact, but I’m being honest here.)

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Beverage Ads Dominate Consumer Goods Category on Mobile

posted on April 17, 2013

292253_coca-cola_is_goodConsumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk and cat food?

Millennial Media set out on a mission to discover the links between consumer goods and mobile and the time has come to reveal the results!

It all begins with incredible growth. Mobile ad spend in Consumer Goods grew 235% year-over-year. The biggest push came from Beverages. The manufacturers of soda, alcohol, juice, tea, energy drinks and bottled water bought 43% of the ads in the category. Cosmetics and Hygiene came in second with 28%.