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Edelman survey says consumers want their entertainment selfie-style

Entertainment-in-the-Era-of-the-SelfieMe. Me. Me. It’s all about the me! A new survey from Edelman shows that consumers are taking control over what they watch, when and how they watch, rendering the old TV Guide virtually obsolete.

Binge-watching online is up from 86% to 94% here in the US. In China, 99% of respondents said they’ve binge-watched their favorite shows. 72% do it because they simply want to know what happens next. (This is me, binge-watching old seasons of 24). 57% said they do it to feel “caught up” and a handful simply want to avoid being spoiled by friends who have already seen it, so they hop online and get up to speed.

Millennials check their smartphones 43 times per day and other interesting facts

Millennials SDLSDL’s third report of the “Five Truths for Future Marketers” series is titled “Content Finds the Customer.” After reviewing the data, I think the title should be flipped to “Customers Find the Content.”

Think about it. Before mobile and even when the internet was new, customers were passive and advertisers pushed content in their direction. They sat in front of the TV and saw the commercials that were delivered. They opened the mail and found the store circulars and coupons. They opened the newspaper and saw the local ads.

Now, customers are in control of the feed. They skip the commercials on TV only watching the ones they want. They skip TV altogether in favor of streaming services and videos on YouTube. Mail can be stopped and is regularly tossed without a second look and how many millennials are reading the newspaper? Instead, they’re online, actively looking for the information they want and their expectations are higher than ever.

49 percent of SMBs decided to start their own biz while working for someone else

Manta Small Biz firstsBosses, close your ears.

Almost half of all small business owners decided to branch out on their own while they were working for someone else. I’m thinking Monday mornings had a lot to do with it, or maybe another Friday late night without overtime pay?

This new Manta-Dell infographic and survey says a lot about small business in America. Though most entrepreneurs were dreaming of the great break away while at work, some came up with the idea while sitting at their kitchen table (probably with a pile of bills in front of them) or when they were socializing with others.

2% said they made the decision while they were in the shower. I’m surprised that’s not a bigger number – the shower is so inspiring!

Instagram posts get 120x Twitter engagement & 58x Facebook!

New research from Forrester suggests marketers are barking up the wrong social media tree.

If you’re tired of being filtered by Facebook, or lost in the noise of scheduled tweets, then you should turn your attention to Instagram. Here’s why:

Instagram Engagement

Of course, there are always a few “gotchas” with stats like this. For instance, part of the impressive engagement on Instagram comes from the much smaller audience–so you’re fighting less for attention. Also, Facebook reportedly gets a brand’s message in front of just 6% of its following, whereas Instagram doesn’t filter brands.

Lastly, let’s look at what constitutes “engagement.” On Twitter it might be the retweet of that post that took you 2 hours to write. On Facebook, it could constitute the sharing of an infographic you dropped a couple of Gs on to produce. Instagram? They double tapped their smartphone to add a little heart to that photo of your office dog wearing a bandana.

8 out of 10 shoppers prefer digital help over human interaction

mWk3yeW - android - rgbstockI’m not one of those people that worries about robots taking over the world or that our increasing reliance on digital has made us skittish about human interaction. Wait. . . maybe that last part. . . you have to admit, customer service isn’t what it used to be.

In the 1950′s, a man wearing a suit and tie would greet you at the door of the appliance store then walk you through the features of every model on the floor. He’d find out how many kids you have and how many loads of laundry you do in a week and an hour later he’d write up a bill of sale for the perfect washing machine.

Millennials trust UGC more than they trust you

Review trustIf you’re marketing to Millennials, I have good news and bad news.

The good news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is good because that’s content you don’t have to create – your community will create it for you. Yeah!

The bad news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is bad because you don’t have control over user generated content. That means potential customers could be getting a completely wrong impression about your company and products.

Small business owners shift attention from acquisition to retention

Bia Kelsey Retention ReportMore than half of small businesses get more than half of their annual revenue from repeat customers. So while it’s true that all businesses need to continuously find new customers, keeping the ones you have is becoming even more important.

According to a new report by Manta and BIA/Kelsey called “Achieving Big Customer Loyalty in a Small Business World“, a large number of small businesses are now spending half of their time and budget on their current customers. This represents a big shift in thinking but it’s a logical step in this tightfisted economy.

It can cost ten times more to find a new customer than keep a current one engaged. It’s also easier. . . if you make good use of available tools. Simply communicating with customers on a regular basis by email or through social media is a good start.