Marketing Pilgrim's "Research" Channel

Sponsor Marketing Pilgrim's Research Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Millennials trust UGC more than they trust you

Review trustIf you’re marketing to Millennials, I have good news and bad news.

The good news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is good because that’s content you don’t have to create – your community will create it for you. Yeah!

The bad news is, Millennials are more likely to trust and be influenced by user generated content than content you the marketer has created. This is bad because you don’t have control over user generated content. That means potential customers could be getting a completely wrong impression about your company and products.

Small business owners shift attention from acquisition to retention

Bia Kelsey Retention ReportMore than half of small businesses get more than half of their annual revenue from repeat customers. So while it’s true that all businesses need to continuously find new customers, keeping the ones you have is becoming even more important.

According to a new report by Manta and BIA/Kelsey called “Achieving Big Customer Loyalty in a Small Business World“, a large number of small businesses are now spending half of their time and budget on their current customers. This represents a big shift in thinking but it’s a logical step in this tightfisted economy.

It can cost ten times more to find a new customer than keep a current one engaged. It’s also easier. . . if you make good use of available tools. Simply communicating with customers on a regular basis by email or through social media is a good start.

Survey says Millennials are not a one night stand (Infographic)

moosylvania millennialsI’m always suspect of any research published on April Fool’s Day and even more so when it comes from a company called Moosylvania (any Bullwinkle fans in the house?). But “Truth, Justice and the Millennial Way” is an excellent presentation / infographic with a style that totally grabs me. Hey, I know I shouldn’t judge a book by it’s cover or a presentation by its graphics, but anybody who puts a retro cat clock on the page deserves your attention.

The overall point of this piece is that Millennials aren’t easy. Unlike their parents before them, they aren’t prepared to jump at what ever you dangle in front of them. They want to be wooed. They want a relationship and if you can impress them they’ll be yours forever.

Teen Vogue says the future belongs to Instagram

Teen VogueInstagram just crossed the 200 million monthly active user mark. That’s 20 billion photos shared with an average of 60 million photos per day. Personally, I can’t see the allure of this image blasting app but my son swears by it and so do the girls of Teen Vogue.

The magazine asked 1,000 members of their “It Girl” community about how they use social media and how it affects the way they shop. The sampling was made up of all US women between the ages of 13 and 29.

Across the board, one word kept popping up again and again – Instagram. Teens labeled it the number one platform for inspiring purchases.

“If you had to pick just one social network to use, what would it be?”
#1: Instagram 

Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

PewNewsFromSocialNets650

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

PewFacebookNewsByTopic

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.

Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:

Mobile ad spending growth peaked in 2012, Google losing ground to Facebook

Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending.

That doesn’t make for interesting headlines. ;-)

What jumped out for me was the fact that mobile ad spending growth seems to have peaked. Not surprising, as any market eventually grows large enough that it can no longer support meteoric growth rates. After 120% and 105% growth rates over the past couple of years, mobile ad spending will grow a “paltry” 75% this year.

2014 Mobile Ad Spend

Perhaps the most important stat to watch is Facebook’s growth at the apparent expense of Google.

2014 Mobile Ad Share

Also noteworthy, just how far Twitter is behind Facebook. Really Twitter? Just 0.2% uptick for 2014? Ouch!

Women Business Owners Say Social Media Marketing is Important, So Why Aren’t They All Doing It?

webcom business women outlookThings are looking up for women business owners. 89% are optimistic about the overall business performance in the coming year and that’s up 8% from where they stood last year. And 92% say they expect to see more women entrepreneurs opening new businesses in 2014.

But the women also know that success doesn’t come easy. According to the survey by the National Association of Women Business Owners  and Web.com Group, Inc., female business will be putting everything they have behind finding new customers in the next few months. Customers that will not only help them stay financially solvent but help them grow their business.