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Survey says Millennials are not a one night stand (Infographic)

moosylvania millennialsI’m always suspect of any research published on April Fool’s Day and even more so when it comes from a company called Moosylvania (any Bullwinkle fans in the house?). But “Truth, Justice and the Millennial Way” is an excellent presentation / infographic with a style that totally grabs me. Hey, I know I shouldn’t judge a book by it’s cover or a presentation by its graphics, but anybody who puts a retro cat clock on the page deserves your attention.

The overall point of this piece is that Millennials aren’t easy. Unlike their parents before them, they aren’t prepared to jump at what ever you dangle in front of them. They want to be wooed. They want a relationship and if you can impress them they’ll be yours forever.

Teen Vogue says the future belongs to Instagram

Teen VogueInstagram just crossed the 200 million monthly active user mark. That’s 20 billion photos shared with an average of 60 million photos per day. Personally, I can’t see the allure of this image blasting app but my son swears by it and so do the girls of Teen Vogue.

The magazine asked 1,000 members of their “It Girl” community about how they use social media and how it affects the way they shop. The sampling was made up of all US women between the ages of 13 and 29.

Across the board, one word kept popping up again and again – Instagram. Teens labeled it the number one platform for inspiring purchases.

“If you had to pick just one social network to use, what would it be?”
#1: Instagram 

Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

PewNewsFromSocialNets650

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

PewFacebookNewsByTopic

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.

Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:

Mobile ad spending growth peaked in 2012, Google losing ground to Facebook

Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending.

That doesn’t make for interesting headlines. ;-)

What jumped out for me was the fact that mobile ad spending growth seems to have peaked. Not surprising, as any market eventually grows large enough that it can no longer support meteoric growth rates. After 120% and 105% growth rates over the past couple of years, mobile ad spending will grow a “paltry” 75% this year.

2014 Mobile Ad Spend

Perhaps the most important stat to watch is Facebook’s growth at the apparent expense of Google.

2014 Mobile Ad Share

Also noteworthy, just how far Twitter is behind Facebook. Really Twitter? Just 0.2% uptick for 2014? Ouch!

Women Business Owners Say Social Media Marketing is Important, So Why Aren’t They All Doing It?

webcom business women outlookThings are looking up for women business owners. 89% are optimistic about the overall business performance in the coming year and that’s up 8% from where they stood last year. And 92% say they expect to see more women entrepreneurs opening new businesses in 2014.

But the women also know that success doesn’t come easy. According to the survey by the National Association of Women Business Owners  and Web.com Group, Inc., female business will be putting everything they have behind finding new customers in the next few months. Customers that will not only help them stay financially solvent but help them grow their business.

Are You a Digital Dinosaur? Prepare to Get Swallowed Whole

dinosaur-2-1018157-mDinosaurs must hate what they’ve become. They used to a symbol of power. Giant beasts to be feared. Get in their way and they’ll crush you or eat you. But in 2014, we view dinosaurs as old, slow, lumbering beasts who instead of evolving to a higher level, became extinct. To the T-Rex, being called a dinosaur was a complement. To the modern business owner, not so much. But it’s a pretty accurate label for companies that haven’t adapted to the digital revolution.

As Forrester Research points out in their new report, “The Future Of Business Is Digital,” this isn’t about simply having a web presence or an app. Digital is a part of every aspect of business from how products are made sold, to the gathering of marketing data, even how your employees are tracked and paid. And, though some businesses have been forced to transition faster than others, there’s not a single area that can afford not to change.

Shopping for a Mobile Phone: Women Look at Price, Men Look at Features

man womanNielsen just posted some numbers that show the differences in how men and women approach buying a mobile phone. As I skimmed the list, I wondered if the same couldn’t be said for all types of shopping. For example, women said price was the most important consideration when buying a new mobile phone. (72%  vs  67% of men.) Since women are the primary coupon users, it makes sense that they’d be more price conscience.

Men, on the other hand, were far more interested in a phone’s features. They were more interested in battery life, internet connectivity, and screen size. They were way more interested (41% vs 31%) in processor speed which I have to admit is something I never thought about when buying a phone. They were also more likely to be swayed by the operating system. (48% vs 41%)