Marketing Pilgrim's "Research" Channel

Sponsor Marketing Pilgrim's Research Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!
by
Comment(s)

Majority of Millennials ‘Like’ a Facebook Fan Page but Never Return

posted on April 24, 2012

Millennials, those folks who are currently between the ages of 18 and 29, are the core of Facebook’s audience. They were born into the social media era and as such, have become accustomed to checking Facebook for everything from world news to what their friends are up to. But where do they stand with Facebook brand pages, you ask?

Keep on reading, because I’ve got the answer courtesy of Dr. Tina McCorkindale, an assistant professor in Appalachian State University’s Department of Communication. Dr. McCorkindale and two of her colleagues conducted a survey of 414 Millennials and found out something you won’t want to hear.

75% said they had “liked” a profit or non-profit organization on Facebook, (wait for it. . . . ) but 69% said that once they “liked” the organization, they rarely or never returned to the fan page.

by
Comment(s)

Apple Takes a Bigger Bite Out of Mobile Impressions – Maybe

posted on April 23, 2012

InMobi just released their Mobile Insights Report for Q1 2012 and they declared Apple the winner!

Now, before you get on me about my obvious bias (yes, I’ve seen the comments and emails), let’s set this data straight.

The report shows that iOS picked up 37% of all impressions coming in on InMobi’s network. Android’s no slacker though, as they pulled 34%. It’s RIM who was left in the dust with only 7%.

The chart to the right is a part of their Feb, 2012 infographic and shows a comparison to Nov 2011. There, you can plainly see Apple’s rise to the top, but there’s a little more to the story.

Anne Frisbie, Vice President and Managing Director, North America, InMobi, says:

by
Comment(s)

Young Dads Buck the Stereotype When it Comes to Shopping for the Family

posted on April 23, 2012

When you think about advertising aimed at men, you probably think beer, sports, cars and technology. But what about groceries, diapers and household cleaning products? New research from Ipsos MediaCT and Microsoft Advertising says that a man’s role in the home is changing and advertisers would be smart not to ignore what’s happening. Not only are they get involved with shopping, they’re also spending more time sharing their opinions with friends.

The results, which were presented at today’s iMedia iMoms Summit looks at two different categories of men, Pre-Family and Young Dads. Both are big media spenders dropping from $350 to $400 dollars a month on things like movies, games, cable TV, internet and mobile phones but how they spend their money differs.

by
Comment(s)

64 Percent of TV Viewers Recall Seeing Social Prompts on TV

posted on April 19, 2012

The concept of social TV is leading us into a whole new world. Instead of just watching a show, we can sync up, interact, like, Tweet, chat, check-in or Shazam it!

I’m a full-time resident in this land, so I speak the language fluently, but I do wonder about those who are just passing through. Surely they’re plexed by the coded messages they see floating in the corner #nbcgrimm, facebook.com/theapprentice, or the graphic you see here. (Mork calling Orson)

People may not know what these cryptic notations mean, but they do remember seeing them. According to a study by Accenture, 64% of consumers recall seeing some kind of social media symbol while watching TV.

Here’s the breakdown:

Facebook “Like” symbol (42 percent), QR codes (28 percent), Twitter Hashtags (18 percent) and Shazam symbols (9 percent).

by
Comment(s)

Consumers Say No to High Volume of Digital Ads

posted on April 19, 2012

66% of consumers say they’re on the receiving end of too many digital ads and they’re not happy about it. After you file this one under, ‘not surprised,’ take a closer look at this graphic from eMarketer.

I’d like to have the email addresses for the 2% of US consumers who said they aren’t getting enough ads. Those are my kind of people.

As for those who said they were overwhelmed, they also said that they routinely ignore and / or delete messaging from frequent promoters. Even worse, 28% of US respondents said excessive marketing made them less likely to ever see the brand in a positive light.

by
Comment(s)

Study Predicts the End of Cash and Card Transactions by 2020

posted on April 18, 2012

Chase Bank has a new commercial that shows a woman at the zoo, stopping to deposit a check in the bank with her smartphone. She tells her daughter that all she has to do is take a picture of the check and it goes right into her bank account. Obviously confused by this marvel of technology, the child then freaks when mom uses her phone to take a picture of a lion. Cut to: lion prowling through the bank.

Clever and pretty cool. The way we bank is changing everyday thanks to online technology and smartphones. Most banks now allow you to transfer money and pay bills online. Some have systems that allow you to pay friends via an email address. And some allow you to swipe your phone over a reader in order to pay a cashier.

by
Comment(s)

Majority of Small Business Websites Are Missing Contact Information

posted on April 17, 2012

In the past week I used the internet to find the address and directions to a hotel, the phone number of a local restaurant, and the email address of a blogger.

I failed on the first try, all three times.

Gone are the days when a potential customer would pop open the Yellow Pages or even call directory assistance for a phone number. One survey showed that 59% of consumers search Google for local business information at least once a month. What would they find if they were searching for you?

SMB DigitalScape took a look at 1 million SMB websites and here’s what they found:

  • 6 out of 10 SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.