I hear it over and over from entrepreneurs and authors – I’m not fond of Facebook but I have to be there. A year ago, I would have agreed wholeheartedly, but now . . . not so much. Facebook is a tough place for anyone trying to build an audience from scratch. If you’re a top retailer, it’s a different story.
Campalyst gathered data on the top 250 retailers in social media and found that 98% had Facebook Pages and 78% had more than 1 million fans. Average fan count across all of the top retailers is 1.79 million. Four out of the top five retailers didn’t surprise me – one did.
Adidas? Really? What’s even more interesting is that while Walmart, Target and Amazon rule on Facebook, they don’t even make the top 5 on the other social media sites.