In an average week, I skim a dozen marketing related studies, review a handful of new infographs and “check out” more than 50 articles on the subject in order to stay informed and write these posts.

What I’ve never done, was download a marketing study to my tablet – until now.

Melcher Media just released the latest finding from VivaKi’s The Pool, “an ongoing initiative to uncover advertising solutions of the future, in conjunction with advertisers and publishers.” This installment is called “The Tablet Lane” and it’s available for download through Google Play and iTunes.

I downloaded and man, this is how you deliver a presentation. The app is loaded with information but it’s organized on two levels so you can swipe through an overview, or click to get more depth.

Ssh. . . don’t disturb the digital omnivores. You can get a little closer if you’re quiet. Generally, they’re too engrossed in their media device to notice you, but if they sense you’re reading over their shoulder. . . look out. . .it could get ugly.

The new Deloitte State of the Media Democracy survey says that there’s been a dramatic rise in the digital omnivore population. 26% of consumers have morphed into one of these creatures because they own a laptop, a smartphone and a tablet.

Here’s an amazing fact. Tablet ownership is up 177% over last year. How crazy is that?

Digital omnivores are passionate creatures.

93% said that Internet access is the most valued household subscription. (Take that Sunday newspaper.) More than half said they’d pay extra in order to get a little more speed on the information superhighway.