Here’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.
I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.
The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!