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New Study Says Real Men Do Shop for Laundry Detergent

Defy Male Shopper PercentsHere’s a business idea, a grocery store aimed specifically at men. Sound crazy? Maybe not. According to Defy Media’s 2nd annual Acumen Report: Brand New Man 65% of men are the primary shoppers for several household product categories. And here’s a well-kept secret, 67% say they actually enjoy shopping for the family.

I’m one of those rare animals that actually enjoys grocery shopping, so I get it. It can be very relaxing and freeing and if you’re a dad, it feels good to choose the products that are right for your family.

The report clearly shows that the modern man is less interested in being the bread-winner as he is about being the bread buyer or even baker!

We’ve Got Smartphones and Tablets Covered: So What’s Next?

Here’s the thing about marketing and technology; as soon as you think you’ve got it all figured out, something new comes along and you have to start all over. You could let it frustrate you or you can accept it, get excited by it and make it work for you.

Look at this chart from today’s new Millennial Media Mobile Mix.

Millennial Media Device Charts Feb 2014

These charts show ad impressions by type of device. 2013 on the left compared to 2012 on the right. See the change? The smartphone portion of the pie was smaller in 2013. Not a lot, but smaller. Feature phone impressions grew slightly but most of the shift went to Non-Phone Connected Devices.

LinkedIn Study Shows Social Media Marketing is Working for SMBs

A small business is one that has less than 500 employees, which doesn’t really sound that small. But of the 28 million SMBs in the US, 22 million are single person companies who are juggling everything from sales to marketing to service. For these companies, social media can be the key to keeping in touch with customers.

LinkedIn conducted a survey of 998 SMBs in the U.S. and Canada and discovered that 81% of SMBs are using social media. Mostly, they see it as a way of maintaining brand presence and for lead generation.

SMB Growth and Social Media

Now we get a little chicken or the egg-y:

Study Says a Personalized Subject Line is the Key to Email Success

Terrific copy, images and deals don’t mean a thing if your customer doesn’t open the email in the first place. Maybe that’s why marketers said that the subject line had the greatest impact when they ran email marketing tests.

Experian Email Marketing TestsAccording to Experian’s 2013 Email Market Study, personalizing that subject line is the real key.

For example, emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails (19.4 percent with personalization compared to 15.4 percent without). The lift from personalization, however, varies by industry. Personalized subject lines have provided the biggest boost in unique open rates for travel companies (unique open rates of 28.5 percent with personalization compared to 17.3 percent without).

The Tablet Experience: Survey Says More Desktop, Less Smartphone

usablenet tablet browsingI’m going to say this one more time: a tablet is NOT an overgrown smartphone. An iPhone app with a 2X option is not the answer. A mobile site that expands to fill the bigger screen is not the answer. As a matter of fact, a survey from Usablenet says that thinking Smartphone –> Tablet is just wrong, wrong, wrong. The people they surveyed said online sellers and content providers would be better off going from Desktop —> Tablet, creating a similar or identical experience on both devices.

When asked what matters most, a combined 60% of respondents wanted their tablet experience to be the same or nearly the same as their desktop experience.

Facebook is the Most Visited Social Network; Twitter and Google+ Tied for 3rd

Forrester surveyed 60,000+ US adults to find out which social networks are popular with different generations.

Infographic

The follow up question should be, “Which of the following websites do you intentionally visit at least monthly?” I’m looking at you, Google+!

Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

nielsen-ad-spend-pct-change

Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

Screen Shot 2014-01-28 at 8.57.07 AM

It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

Screen Shot 2014-01-28 at 9.00.39 AM

So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.