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Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

nielsen-ad-spend-pct-change

Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

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It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

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So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.

 

82% of Companies Ignore Branding Goals When Interacting With Customers

Here’s something that will make you step back and look at your own branding and customer experience strategies. Only 18% of companies provide a customer experience based on their branding strategies. In other words, if a company runs a major ad campaign boasting a personal frustration free experience, it’s unlikely that its customer support and sales staff are taking a blind bit of notice.

Forrester Research

This all goes back to being congruent in your marketing. As I’ve said before, the experience you provide customers must be congruent across all of your different marketing channels: TV, radio, print, search, social etc. It’s not enough to just make sure you appear to be congruent, you have to make sure that every employee is on the same page. If you claim to “try harder” then you’d better walk the walk!

Survey Shows 48 Percent Increase in Use of Retail-Branded Shopping Apps

baynote branded appsIn the kitchen, I try not to buy tools that only have one purpose but on my iPhone, it’s a different story. I’ve tried those multi-brand shopping apps that offer me deals and points for checkins. But when it comes to deals from the three places I shop the most, it’s a dedicated app for me. And a lot of others.

According to the 4th Annual Holiday Online Shopping Survey from Baynote, retail-branded app usage is up 48% over the 2012 holiday season.

They surveyed 1,000 online holiday shoppers and 34% said they had made a purchase on a retail-branded app.

Deal Seeker Study Says Too Many Discounts Can Be Bad for Business

mVHGkx8“Would you like 20% off your order today?”

“No, thank you. I’d rather pay full price.”

Sounds silly when you say it that way, but as Experian points out in their new study, a good deal can sometimes be a bad thing.

There are two major issues – first is the perpetual deal. Deal days like Black Friday aren’t special anymore, which leaves consumers worried that tomorrow’s deal might be better than today’s deal, so they hold off buying.

Then there’s the point of sale deal – “these are buy one, get one 50% off. Do you want to go back and get another?” Sure I do, but I was ready to check out and go and now I have to get out of line and start over because I feel stupid leaving a deal on the table. Thanks retailer – your deal just made me feel bad.

71 Percent of All Internet Users Check into Facebook on a Regular Basis

73% of online adults now use social networking sites.

That’s almost three-quarters of the people roaming the internet at all hours of the day and night. That’s impressive. . . and important. But you already knew that. Sure we all complain that Facebook is hiding our posts and Tweets don’t get the RT’s they used to and Pinterest is great if you sell home goods but. . .

Forget the but. Social media usage is on the rise and marketers will have to find a way to stay visible. Let’s look at some of the data from the Pew Internet and American Life Project: Social Media Update 2013.

Pew Social Media UsageDark blue beams are last year. Light grey is this year. Even with all the grumbling we hear about Facebook, usage slid up from 67% to 71%.

70 Percent of Shoppers Believe Holiday Discounts are Fake

100percent off40% off! 50% off! Prices so low, we’re losing money on every sale!

Discounts just aren’t as special as they used to be and this time of year they’re the norm not the exception. Retailers both online and off are slashing prices or offering large discounts in hopes of getting holiday buyers to fork over just a little bit more cash. That’s right – they’re charging less and hoping to get more.

Insane? Not really. It’s all just a mind game, after all.

According to a survey by UK marketing expert David Rawlings, 70% of US shoppers believe that holiday discounts are fake.

Older, more affluent shoppers and those who live in the Northeast are even more likely to believe that retailers are lying about discounts.

50 Percent of Retailers Are on Instagram. Can You Name the Top 3?

I hear it over and over from entrepreneurs and authors – I’m not fond of Facebook but I have to be there. A year ago, I would have agreed wholeheartedly, but now . . . not so much. Facebook is a tough place for anyone trying to build an audience from scratch. If you’re a top retailer, it’s a different story.

Campalyst gathered data on the top 250 retailers in social media and found that 98% had Facebook Pages and 78% had more than 1 million fans. Average fan count across all of the top retailers is 1.79 million. Four out of the top five retailers didn’t surprise me – one did.

campalyst Facebook

Adidas? Really? What’s even more interesting is that while Walmart, Target and Amazon rule on Facebook, they don’t even make the top 5 on the other social media sites.