Email is one of the most effective tools for driving traffic to your online store, but if you’re not optimized for mobile, you’re probably missing out on sales.
Constant Contact asked 1,497 consumers about their experiences with marketing emails and mobile. The results, which they published today, are very clear.
80% of smartphone owners say it is “extremely important” to be able to read emails on their mobile devices.
And how about this:
Wow, that woman is angry.
I hope your customers don’t get that upset but you still want to keep them from tapping that delete button right away. The survey found that 79% of consumers are highly likely to preview an email on their smartphone then open it again when they get to their desktop computer.