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This Holiday Season, the Internet is the Number One Place to Shop

For the first time in the history of the Deloitte Annual Holiday Survey, the internet came out on top as the place to shop for the holidays.

In prior years, discount / value department stores reigned supreme, but this year they fell 7% to the number two spot.

delloitte holiday 2013

 

Note that shoppers will hit an average of 4.5 different venues before settling in for a long winter’s nap with a total buying power of $421. Last year, the average shopper only spent $386 on holiday gifts.  One word of caution here. This survey was conducted in mid-September so it’s possible – maybe even likely – that the recent government shut down could eat into this rise in spending.

Luxury Buyers Judge a Package by its Cover [Infographic]

Think about the last thing you bought online. What did it look like when it arrived at your door? Was it in a box built to fit the item exactly? Was it a piece of clothing stuffed into a flexi-envelope? And what did it look like when you opened it? Was there a note? Was it damaged? Most importantly, did the presentation make you want to buy from this company again?

Wrap & Send surveyed shoppers who make more than $75,000 a year and found that package presentation was extremely important.

luxury packaging

Even allowing for the fact that the survey was conducted by a company who sells expertise wrapping and shipping – I believe this is a factor online sellers should be thinking about.

Americans Shop for the Holidays All Year Long, Europeans Prefer to Wait Until December

christmas greetingsGod Jul! Feliz Navidad! Buone Feste Natalizie!

Doesn’t matter which language you use, it all means the same thing – holiday cha-ching!

Retail-Me-Not took a quick trip around the world to discover the holiday shopping habits of folks in different countries and I found the results quite fascinating.  So, let’s dive into the numbers together.

40% of Americans said they were going to start shopping for December in October. But 22% of bargain hunters said they start shopping on January 1, collecting up gifts all year long in order to spread out the financial burden.

Over in Sweden and the Netherlands, almost half of those surveyed closed their eyes to early shopping, saying they plan on waiting until December to begin their hunt. If you think that’s pushing it, 18% of people in Italy said they’ll be waiting until AFTER the holidays to go shopping. That’s one way to get bargain basement prices on everything!

Women Entrepreneurs Say Face-To-Face Is the Best Way to Reach Customers

business is personalFor women entrepreneurs, business is personal so face-to-face communication trumps all when it comes to reaching out to customers.

The chart comes from a new Cox Business survey aimed at female entrepreneurs. 

As you can see, email was also highly rated. What’s surprising is that social media made a very poor showing. Over half of the women said that social media was ‘unbenificial’ when it came to communicating with customers.

When it comes to the state of business overall, it’s looking good. Three-quarters of women are optimistic or very optimistic about their future – and that’s in spite of concerns about the government shutdown and a possible recession.

But we’re not letting fear stand in our way. I just came back from a live Hangout with Carrie of the Female Entrepreneur Association and boy do I feel empowered!

Most eCommerce Emails Go Out in the Morning, But When Are People Shopping?

time-is-going-1415573-mMost email marketing messages are scheduled to go out first thing in the morning. I know this is so because I wake up to a bunch of them every day. And do you know what I do with most of them? I delete them because I can’t stand having a cluttered email box when I’m working.

Now, if you send me a marketing email late in the day it has a better chance of sticking around, getting read and more importantly, clicked. Why? Because that’s when I’m browsing the web and doing my online shopping.

According to Retention Science, 65% of consumers shop online in the afternoon and at night. They discovered this after analyzing 100 million online transactions, 20 million user profiles and 100 email campaigns. That’s a lot of data.

US Marketers Have Most Confidence In Areas That Are Least Important

A recent study by Adobe as reported by eMarketer shows he areas that marketers deem most important.

The usual suspects show up at the top of the list but if you are a PR person or an event person this chart may be very disturbing.

Most Important Marketing Areas Next Three Years

Now look at where marketers have their greatest confidence. It’s in the areas that are the least important! This is something that should disturb marketers and those they serve.

Marketing Areas US Marketers Most Confident

What do you say about findings like this? Marketing will only be as good as the skills that marketers possess and act on with confidence. This apparent disconnect once again points out the difference between the hype that surrounds much of the digital space and the reality of just how good marketers actually are at this stuff.

74 Percent of Millennials Won’t Share Social Deals. How Do You Reach Them? Go Mobile

millennials on mobileThere are 86 million Millennials (age 18-34) in the US and they have money to spend this holiday season. Only trouble is, traditional holiday advertising doesn’t work for this group, so if you want to reach them, you’re going to have to go mobile.

Campaigner, an email marketing company, surveyed a whole bunch of consumers then dug out all of the responses that came from Millennials and put that info into a jazzy infographic.

For those who prefer words to pictures, I’ll summarize the results.

It begins with mobile:

67% of all millennials check email on their mobile phone.

When you look only at mobile device owners, that’s 9 out of 10.

Here’s the good news / bad news: