They say there are two sides to every story and ShopIgniter’s new Facebook report makes that abundantly clear. The benchmark report compares the performance of different types of Facebook posts – photos, status updates, offers – both on the free and paid to promote side.
I was very surprised by the results. Take a look:
Status posts have 5x the organic reach of any other type of unpaid post. That’s wonderful news. Except that clickthroughs and viral are almost non-existent. That means plenty of people are reading your news but no one is interested enough to share it with their friends or click to learn more. I’d guess that this is because most unpaid status updates are just boring facts with no actual call to action.