We expect retail advertising to come on strong in the fourth quarter, but according to the new Millennial Media S.M.A.R.T. report, retailers are already swinging for the fences. In Q2 of 2013, retail mobile advertising on Millennial Media’s platform grew 413% year-over-year.
What kind of crazy number is that? Looks like retailers are truly embracing the mobile shopper.
What’s even more amazing is that seven different verticals spent more than 100% over what they spent the prior year.
Non-Profits went all-in with huge growth in spend, but they still didn’t crack the top 10 chart. On the other hand, Government Services made the top ten spend list for the first time. Much of the messaging was related to local issues such as safety and weather warnings.