Two years ago, if you wanted to speak directly to teens, Facebook was your best option – no, your only option. Instagram hadn’t worked its magic yet. Tumblr was barely a thing and Twitter was shunned. Twitter was for moms and business people and old folks who like to know what’s happening in the world. Not their world – the whole world.
But a year ago, The Pew Internet and American Life Project noted the start of a teen trend away from Facebook and on to Twitter. Why? Mostly for the sake of privacy. On Facebook, you have to be you and you have to prove you’re over 13. On Twitter, you can be whomever you want to be and you can have as many accounts as you have email addresses. You can also chat with your favorite celebs and speak your mind (good or bad) anonymously.