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New Study Looks at How Mobile Fits Into Daily News Consumption

posted on December 4, 2012

Recently, News Corp announced that they were pulling the plug on their subscription based, mobile only newspaper The Daily. It was a grand attempt to get readers to pay for quality content but it fell far short of expectations. Did News Corp do something wrong, or is it the concept as a whole that is at fault?

Mojiva has some data that could help answer that question. They’re a mobile ad network site that reaches 1.1 billion mobile devices around the world. They just published a new report covering the US and the UK titled “The State of Mobile News Consumption“.  Talk about spot on!

Amy Vale, VP, Global Research and Strategic Communications of Mojiva, Inc. begins with this:

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Viggle Jumps into the Holiday Stats Pool With a Cheery Infographic

posted on December 4, 2012

My favorite social TV app, Viggle has decided to use their great power for the good of online marketers everywhere. They’ve put their vast, TV addicted audience to work on a survey about their holiday shopping intentions, then they packed the results into a jolly infographic just for you. . . and you. . . and you over there sucking on that candy cane.

The mad scientist in me will now dissect said infographic, for your edification and enjoyment.

We start with some good news:

That average spend isn’t too bad. Retailers would like to see more, of course, but $505 is a number most of us can live with.

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What Were Consumers Doing for 121 Billion Minutes This Past July?

posted on December 3, 2012

According to stats-meister Nielsen, in July 2012, US consumers spent 121 billion minutes navigating the shark-infested waters of social media. Facebook, Twitter, Pinterest and the rest — up 37% from July 2011 and that’s quite a feat.

The majority of the time was spent using a traditional computer, but look at mobile. The larger square represents Apps, the smaller, cell phone looking icon represents browser use through a mobile device. Together, they show a 63% increase over last year.

Breaking the numbers down, Nielsen found that women were responsible for most of the social media usage both on the PCA and through mobile. Ages 18-24 ate up the most minutes on the PC but Ages 25-34 snuck ahead on the mobile site, but not by much. Ethnically, speaking Hispanics were way out in front on mobile usage with PC usage being fairly evenly divided.

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More Holiday Stats: Tablets Beat Traditional for Conversions on Cyber Monday

posted on November 30, 2012

As the Thanksgiving weekend fades away in the rear-view mirror, I’d like to offer up one more set of stats. These come from Monetate and one line in particular is so amazing, I’m not sure I’m interpreting it correctly.

Overall, tablet conversion rates exceeded conversion rates on the traditional web for the first time on Cyber Monday (5.84% to 5.51%). In 2011, the numbers were 5.48% (tablets) and 5.98% (traditional web).

This is saying that on Cyber Monday more people who shopped the web by tablet followed through and bought things than people who used their computer (traditional). Right? Is there any other way to interpret this chart?

More facts:

– Conversion rates on the iPad on Cyber Monday were over 6%, more than 2 percent higher than any other day during the Thanksgiving – Cyber Monday period.

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November Mobile Mix: Android Captures 52 Percent of Ad Impressions

posted on November 29, 2012

Another Millennial Media Mobile Mix is here and it’s like finding the first gift of the holiday season. You know how I love their inventive covers and this month they went with something classical. Here’s just a snippet. I’ll have a link for the whole image and the download at the end of this post.

Smartphones

Apple is still the leading device manufacturer but Android picked up 52% of the ad impressions on their network. Just two years ago, iOS owned 50% of the ad impressions and Android got only half that, so it’s quite a change in just a short time. Blackberry is hanging in but their numbers are rapidly dropping.

Non-Phone Devices

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Which Online Retailers Have the Most Satisfied Customers?

posted on November 28, 2012

Time to review the “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape.”

Note for 2013: can you call start using shorter titles on your reports?

This one asked customers to rate 14 top online retailers in regard to the selection of products, ease of shopping, perceived value and likelihood to recommend, and overall satisfaction.

Coming out on top was Amazon with 82 out of 100. They got their highest marks for product selection, which isn’t a surprise. Ease of shopping scored slightly higher than price, which is interesting. Consumers said they’d recommend Amazon to others and gave it an overall score of 5.9 out of 7.

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IBM Study: How to Make Social Work

posted on November 28, 2012

IBM has been on a roll lately with interesting information you can use to grow your business. Today, I want to talk about their “The Business of Social Business” report.

We sometimes come down hard on social media, declaring that it’s not the golden goose it’s often made out to be. But the truth is, it’s not social media’s fault, it’s the fault of the social media marketer (myself included, so don’t get all huffy.) When you look at the world of advertising from print, to TV, to banner ads, social media hasn’t been around all that long. The only thing newer is mobile and not by much.

So maybe we’re expecting too much, too soon.