Roommate Wanted: Apply Via Facebook

The Daily is passing around a rumor that Facebook is going to get into the classified ad biz and I’m going with it because it sounds like something they would do.

Though you can still place an ad in a newspaper, most people turn to Craigslist for their buying, selling, hiring and companionship needs. It works because it’s both local and global. I can sit in Los Angeles and read the apartment for rent ads in Manhattan if I want because I’m planning to move there or just to make myself feel better about what I pay here in SoCal. But, if what I really need is a free couch, I can click on the Free section for my city and snag myself a slightly used Ikea divan.

Uh Oh! It’s Question Whether Mark Zuckerberg Should Be Facebook’s CEO Time

It looks like we have reached the point in the continuing Facebook saga that it’s OK to questions whether Mark Zuckerberg should continue on as the CEO of the social network. For the record, I really have no opinion either way on this one. The future of Facebook will certainly be influenced by who is at the helm but it is likely to be even more influenced by the whims of social media users as they mature in their use of the medium.

But that won’t stop the headlines:

Chicago Sun-Times – Could Facebook Fire Zuckerberg?

Los Angeles Times – Is Mark Zuckerberg in Over His Hoodie as Facebook CEO?

Mashable – Should Zuckerberg Resign from CEO Position?

And you know this must be big because even Perez Hilton asks “Should Mark Zuckerberg Step Down as CEO of Facebook?”

iPad 2: How Low Will Apple Go?

There are lots of rumors flying this morning about a potential, hefty price drop in iPad 2 when the iPad 3 comes to market. On the surface, this doesn’t seem like news at all. It makes sense to discount older versions of technology in order to make way for the new, but how low will Apple go? That’s the big question.

It all stems from a report that claims Apple is going to release two versions of iPad 3, one with more bells and whistles than any human being could actually ever need, and a more basic upgrade. The idea is to give them a range of price points from $499 to $399 and then the assumed $299 for the old iPad 2.

Aol and Yahoo: Please Merge Today!

Let me preface this post by saying that I have not done any (as in zero) research as to what the financial implications of a merger between Aol and Yahoo would be. I don’t own any stock in either company and really have no interest in the financial aspects of such a merger. Companies appear free to make financials look however they need to anyway as long as they have a lobbyist and a politician (or two or three) on their unofficial payroll. So the idea of Aol and Yahoo merging from a financial perspective means nothing to me.

4 Twitter Product Managers Have Left the Building

Twitter is in the news for two different, but possibly related stories. First, sources are reporting that the network is close to “completing an $800 million funding deal that will include a second part in which around $400 million of the total will be used to cash out current investors and also employees.”

Second, TechCrunch is reporting that four of the companies key product managers have been let go. TechCrunch sees it as the final stage of cleaning out those loyal to the old regime, but it does seem like an odd time to give that many top people the boot.

In recent months, Twitter has been on an upswing with new advertising programs and a new design. Kicking out the key people who made it so, just before a round of new funding feels weird. Is Twitter planning some radical change in the near future, like upping the character count to an even 200!

Will Facebook Need to Start Its Network from Scratch?

It appears Facebook is built on a house of cards.

Cards that rely on more than 4,000 MySQL “shards” or should that be sharts?

According to GigaOm:

…Facebook has split its MySQL database into 4,000 shards in order to handle the site’s massive data volume, and is running 9,000 instances of memcached in order to keep up with the number of transactions the database must serve.

And, citing database guru Michael Stonebraker…

…Facebook is operating a huge, complex MySQL implementation equivalent to “a fate worse than death,” and the only way out is “bite the bullet and rewrite everything.”

That may sound like an exaggeration, but having lived through this nightmare myself, he may have a point.

Facebook Caught Running a Covert Smear Campaign Against Google

Grab some popcorn and pull up a chair because there’s nothing quite like a conspiracy story that involves Facebook hiring a high-profile PR firm to spread a smear campaign about Google to the mainstream media.

For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people’s privacy. Burson even offered to help an influential blogger write a Google-bashing op-ed, which it promised it could place in outlets like The Washington Post, Politico, and The Huffington Post.

We could stop right there and this would be a juicy enough story, but it gets better. Not only is the company behind this anti-Google media campaign none other than Facebook–pot calling the kettle black, anyone?–but apparently Facebook has admitted it hired Burson-Marsteller to run the negative campaign.