This morning I read an interesting theory by Tim Poulus at Seeking Alpha: Yahoo/eBay Merger Case Strengthened By Semel Departure. Hmm… very interesting. How would merging help both Yahoo and Ebay?
I think one of the most obvious benefits to Yahoo would be an immediate acquisition of an online payment tool — PayPal. Just this week, Ryan Douglas pointed out on a Marketing Pilgrim post that Internet Retailer is reporting that adoption rates of Google Checkout amongst the top 500 retailers than PayPal. But Yahoo doesn’t even have a proverbial dog in the online payment fight yet. Could a merger between Yahoo and Ebay further empower the PayPal tool — linking it up with Yahoo Search Marketing ads similar to how Google Checkout is linked to Google AdWords?