Since Google announced its acquisition of AdMob six months ago, the companies have face opposition. First consumer groups eyed the deal—then the FTC started taking statements from other companies in the industry. Now, it looks like the FTC is gearing up for even more scrutiny.
Of course, it may not have a whole lot to do with the US federal government’s deep-rooted concern for the mobile advertising industry. Reports AllThingsD:
“The federal government is looking for a way to discipline Google in some way, because of larger concerns about its search power on the Web,” said one source. “And this is where it looks like it will try to show that concern.”