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Google’s Local Search Carousel Comes to Desktop

Local search, especially for restaurants, is getting much more interesting as Google rolls out its local search ‘carousel’ to desktop search. It is available in English in the US only for now.

Basically, how one ranks in the carousel will be the new ‘victory’ for local search. The post on Google+ announcing the update tells us

Starting today, when you search Google for restaurants, bars or other local places on your desktop, you’ll see an interactive “carousel” of local results at the top of the page.

Give it a go—type or say “mexican restaurants,” or try any similar search for restaurants, bars or hotels. Click on one of the places in the carousel to get more details on it, including its overall review-based score, address and photos. If you want to see more places, click the arrow at the right of the carousel. And you can zoom in on the map that appears below the carousel to restrict your search to only places in a specific area.

While some iPad and Nexus tablet users have seen this new look since December, we’re excited to expand to desktop. The interactive “carousel” is rolling out in English in the U.S.—we’ll add more features and languages over time.

Take a look for a search I did in Raleigh.

Google Local Search Carousel for Restaurants

Google’s New Related Image Search is Cooler Than it First Appears

Google put up a short announcement post last night about the new Related Image bar in Image Search. As an example, they talk about searching the word Maui. To help you narrow down the thousands of photos of pristine beaches, the Related Image bar pulls out photos of Black Rock, Makena and Maui Beaches Maps – in other words, more pictures of beaches.

Not so helpful. Then I tried to search one of my usual TV topics and the light bulb went on. I searched “Life on Mars.”

life on mars

This bar appears above the image results. It’s a line of choices with a side-scroller (but you can’t go one by one so I had to cut off the first response. . .sorry). Am I looking for “Life on Mars” the Bowie song? Proof that there’s life on Mars? Or the TV show “Life on Mars?” Now that’s what I’m talking about.

Yahoo! Redesigns Their Search Results to Look Like Everyone Else

I know I’ve been hard on Yahoo! these past few weeks but seriously, this is getting silly. Yahoo! has become that embarrassing mom who dresses and acts like she’s her teenager’s best friend. Let’s get real. Putting your stuff on Tumblr doesn’t automatically make you part of the Tumblr crowd.

yahoo tumblr

 

When I hit this page, I thought it was a fake account. This is your “official” announcement page? I was expecting to find a joke at the end of the post. What I did find was another one of those flashing gifs. These things make me nauseous. Stop it. Flashing back and forth between “before” and “after” doesn’t allow people to compare them side by side. This is no way to announce a new feature. Especially one that is important to business owners and marketers.

Amazon Ad Revenue Continues to Grow Rapidly

Amazon is the world’s shopping place. You can buy most anything and feel like you are not getting scammed in any way so the online world (consumers that is) sees Amazon as one of the good guys. Maybe even THE good guy.

As a result it looks like marketers are seeing the benefit of advertising on Amazon. That is evidenced by their continued ad revenue growth. eMarketer predicts that the growth will continue as it rapidly approaches the $1 billion per year mark (eMarketer predicts that the US market alone (which last year was the source of about 74% of the company’s ad revenue) will get to about $1.1 billion in 2015).

Amazon Net Ad Revenue 2011-2013

So what is the source of all this ad revenue?

Google Search Results Get Healthy

avocado with options (1)Google is rolling out a new feature that will help folks who are counting calories or simply trying to undersand what they are eating.

The Google Inside Search blog tells us

Figuring out how to make smart choices about some of our favorite foods can often be a cumbersome and daunting process. So we’re hoping we can make those choices a little bit easier: starting today you will be able to quickly and easily find extensive nutrition information for over 1,000 fruits, vegetables, meats and meals in search. From the basics of potatoes and carrots to more complex dishes like burritos and chow mein, you can simply ask, “How much protein is in a banana?” or “How many calories are in an avocado?” and get your answer right away. You’ll hear the answer to your specific question, see relevant nutrition information under an expansion, and be able to switch to other related foods or serving sizes.

SEOmoz Rebrands to Moz. Does This Mean SEO is Dead?

Moz LogoHa! Gotcha with the title.

You thought this would be a ridiculous rant about the end of SEO because SEOmoz has now rebranded to Moz so, in essence, SEO must be dead because Rand Fishkin and company dropped it from their moniker. Sorry to disappoint :-) .

This IS a story, however, of the changing face of the online marketing space. Rand and company have realized this and also come to the conclusion that by aligning so closely to the term SEO they were both overselling their concentration in that discipline as well as pigeon-holing the company into only one part of the overall online marketing world.

In his post about the move Fishkin, whom I am now going to refer to as The Wonderful Wizard of Moz, tells us

Google Supports schema.org Markup for Organization Logos

Your-Logo-Here-Black-2Earlier this week Google announced that they will be supporting schema.org markup for organization logos. In the midst of all the Google I/O hubbub this kind of announcement can seem minor but if there is a way to get an edge in a search result that is not so minor now, is it?

The Official Google Webmaster Central blog reported

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage: