Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by ClickZ Live Chicago. Register to attend today!

Ode to a Search Engine: A look at Google’s 10 biggest search milestones

Google, how do I love thee? Let me count the ways. I love you for your intuition and how you know what I’m thinking when even I’m not so sure. I love you for your image search that helps me find a name for the thing I just bought at the thrift shop.  I love you for your inventive and amusing Google Doodles. (Doctor Who returns on Saturday!)

google doodle dr who
But mostly, I love the way you serve my content to millions of people on a daily basis absolutely free of charge.

Google tests ‘listen now’ ads for music searches

Have a sudden craving for some Monkees music. Google has you covered. Simply type the band’s name into the Google search box and you’ll be presented with three online options. Google Play, where you can buy individual songs for $1.29 each or streaming through Rhapsody or Beats.

Music ads

I don’t listen to a lot of music online, so I wasn’t familiar with Beats. Turns out it’s a new streaming service from the Beats by Dr. Dre headphone folks. Inexplicably, Apple bought the service this past May for $3 billion dollars. The move does give Apple control of two large streaming services; iTunes Radio and the commercial-free, trendy Beats. Apple says they’ll continue to operate the two as separate companies which makes sense because they each satisfy a different audience. iTunes Radio is good for the casual listener while Beats pulls in those who are serious about their music.

Just 27% of digital marketers give their clients the very best results [infographic]

If there’s one thing that marketers are known for, it’s our ability to exaggerate and embellish. So, it’s somewhat surprising that in a recent SEMPO survey, just 27% of digital marketing agencies claim to be “very successful” in their efforts.

As if that isn’t bad enough, their ability to measure ROI from their efforts had dropped across all channels since 2012!

Measuring Digital Marketing Infographic

Three stars for Google’s new Product Listing Ad rating system

File this one under: you mean that wasn’t there yesterday?

I would have sworn that Google sponsored results always had star ratings on them but apparently not – because Google just introduced the star rating system as if it were a brand new product.

Sofia the First

Tada! Product Listing Ads will now have happy stars underneath each qualified item. (Note that one retailer has no stars. . . why is that. . . let’s investigate. . . )

First, the facts. Star ratings and review counts will appear on both Google searches and on Google.com/shopping.

The data is aggregated from multiple sources including “merchants, third party aggregators, editorial sites and users.”

Online retailers say paid search is tops for customer acquisition

SOROWhat would you say is the most effective marketing tactics for acquiring new customers?

85% of retailers in the new 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, said paid search.

Only 81 retailers participated in the survey, which was conducted through May and June of 2014, but even if the number was 810 the result likely would have been the same.

Search still works. It’s familiar to both marketers and customers and as long as Google keeps turning out excellent results, paid search will continue to be a blockbuster. Think about all the things you looked for on the internet this week. How many times did that search begin with Google or Bing? I search for a lot of things on eBay and I find that I get better results from Google than on eBay itself. Same for Twitter. It’s simply a more effective way of finding information and we all know it.

Competitive Intelligence For SEO – SimilarWeb PRO Review

Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google.

In order to be able to stay on top, online marketers are forced to use multiple tools, track competitors and optimize their paid and organic campaigns accordingly. This takes time and money and can be, at times, a bit frustrating. In this article we’ll go over 4 easy actions you can take, using the competitive analytics platform, SimilarWeb PRO, in order to make this process easier, faster and much more productive.

Win a trip to ClickZ Live San Francisco, including flights and accommodation!

Vine Your Way to ClickZ Live San Francisco

ClickZ are offering you the opportunity to win a Platinum ticket to ClickZ Live San Francisco (valid 12-14 August, 2014), and thanks to their friends at Expedia.com, they will also include flights (internal US only) and accommodation for the duration of the event.

Deadline is tomorrow at midnight (PDT) Wednesday, July 16th

Tell them the biggest challenge you’ve faced in digital marketing in a Vine video, using toys (because, being digital types, there must be some toys lying around you’re office somewhere! )

  1. Once you’ve created your Vine, simply Tweet it using the hashtag #DigitalMarketingChallenges.
  2. CZ will be displaying their favorites on the @ClickZLive Twitter feed and on http://www.clickz.com/static/digitalmarketingchallenges
  3. ClickZ Live will select the winner and announce it online on Monday, July 21st!