Last year, Amazon spent $157.7 million on Google U.S. search ads. As this chart from AdAge shows, they were the number one buyer of ads by far, which is ironic since they’re actively working on an advertising network of their own.
Yep, Amazon is paying big money to a company they hope to compete with in the future. It’s really not all that surprising. Custora says almost 44% of all US ecommerce transactions in Q1 2014 began with a search engine. And though there are other ways of searching the internet, no one can deny that Google is king. Even Amazon can’t take that away from them.
Here are a few more stats from Google: