Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

A beginner’s guide to the difference between PPC and SEO

This post is by Simone Schuurer of Bing Ads, our Search Channel sponsor.

As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog about pay per click advertising ‘basics’. When I ask people running their own business if they are investing in pay per click (PPC) advertising I get told, every so often, that they don’t need to as their site is already showing up on search engine result pages. This prompted me to write this post on what organic and paid for search engine results are. Most people will agree that showing up on both organic and paid listings will bring you the best search marketing results so – if you are a bit in the dark on this topic – read on!

Why you should care about PPC advertising

This post is by Simone Schuurer of Bing Ads, our Search Channel sponsor.

For quite some years I helped large retailers advertise their products in our paid search results. As a customer of many small businesses I can’t help but think about how ideally suited paid search would be for those running a company smaller than a national chain store. I know I’m not an independent advisor – working for Bing – but knowing search and knowing personally people behind many a small business I’d simply like to tell you why I believe pay per click advertising may benefit you.

‘If only they’d start a PPC campaign I could read my book without a worry’

‘If only they’d start a PPC campaign I could read my book without a worry’

Bing makes a visual splash with new Product Ads for search

In case you haven’t noticed, visual imagery is in like Flynn. Pinterest, Instagram, expanded photo options on Twitter and Facebook – it’s a byproduct of our lightening fast, mobile world. If we can see it, we’re more likely to choose it and buy it. So Bing is bringing that idea over to the search page with their new Product Ads.

Bing Product AdThe Product Ad can combine with the traditional text ad as well as an organic text result for a pretty big 1-2-3 punch. In this example, we have fresh flowers from Contoso Floral. Your eye goes right to the beautiful bouquets on the right.

Yahoo and Yelp Partner for a Bigger Search Push

Yelp and YahooYelp is kind of like Facebook. Lots of people complain about the network but millions of people still turn to the site for information. In Q4 2013, Yelp had a monthly average of 120 million unique visitors. By the end of 2013, there were more than 53 million reviews posted to the site and more than 60% of those reviews were four stars or above. (Proof that not everyone uses the site to complain about bad service.)

Yahoo wants a piece of that, so they’re now including data from Yelp in business search results. And Yelp seems just as excited to join their alphabetical mate for this new venture:

New Report Shows Social Media Leads to Coupon Searches

Today, I am Old Mother Hubbard – my cupboard is bare. That means I must make a trip to the grocery store and since I’ve been well-trained by the two chains I visit, I’ll first visit the web to add digital coupons to my loyalty card. I do it so automatically anymore that I forget how new this concept is. A year ago, I was heading to the store with a fist full of not-so-carefully cut bits of paper. Now I click and go.

The newly released Valassis Shopper Marketing Report shows that digital couponing is a growing trend, especially with Millennials. 40% of shoppers surveyed said their coupon usage has increased over the past year. 24% said that their use of a smartphone to get deals has also increased.

Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed

Top PrioritiesThe newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.

Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.

Said one respondent,

“The creative use of technology coming through the generations [is a key trend]. The 40-year-old marketing director doesn’t have the understanding and natural intuitiveness of the digital natives and so can’t imagine what is coming next. The hyper-connected generation and all its baggage is fast on the horizon.”

SES London: The Benefits of Linking Google AdWords with Webmaster Tools [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Samantha Noble of Koozai about the benefits of connecting Google Webmaster Tools with AdWords.