In the classic Christmas movie Miracle on 34th Street, Macy’s’ Santa Claus is caught sending customers to competitor Gimbels because making a child happy is more important than making a buck. At first, the Macy’s execs are horrified until they realize that what they’ll gain in goodwill by continuing the practice will actually improve sales over all.
I think Walmart must have been having a “miracle” moment when they agreed to be part of the new Google Adsense for Shopping program.
I searched Walmart.com for a Frozen throw and this is what turned up in the sidebar – ads for related products from OTHER retailers. If you click that blue question mark at the top, this is what pops up: