Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Blurbpoint which is a full service and link building company dedicated to assisting our customers by enhancing their online presence and search engine ranking. Our teams of Internet marketing professionals are well versed in every aspect of online marketing and web advertising. Learn more now! blurbpoint.com
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Bing Adds Pinterest Button to Image Search

posted on April 16, 2013

Pinterest isn’t exactly a household name. . . yet. . . but the photo bookmarking site is slowly creeping in to our consciousness from all directions. This week, Pinterest made inroads at Bing and Barnes & Noble.

On the Bing side, you’ll now find a Pinterest “Pin It” button on every image that appears when you do a search. I tested it by searching for Lemurs. I picked my favorite photo of the bunch then almost fell out of my chair when I read the caption.

lemurs

The lemur’s name is Boris!? (Check my byline) To the right, you see the new “Pin It” button. One click and you’re Pinterest bound.

Here’s the important part:

Bing automatically links and gives proper attribution to the original, high-resolution source, saving you the hassle of tracking it down yourself.

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Google’s Offer to EU Labeled a ‘Non-Starter’ By Rivals Before It Is Even Seen

posted on April 15, 2013

google-logoSo as not to create confusion about what exactly is going on between Google, the European Union and Google’s friends at FairSearch.org here are the highlights of what appears to be going on with Google in its continuing battle with the EU and various ‘competitors’.

  • For three years Google and its treatment of its search results have been under investigation by the EU or the European Commission (EC) (I get confused myself on this one so forgive me).
  • FairSearch.org and its member companies have been after the EU to punish Google for claims of unfair trade practices which include charges of Google being a search monopoly

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SEO Practices in 2013: Location, Links and Luck – Part 1

posted on April 15, 2013

seoThis post is brought to you by our Search Marketing Channel sponsor Blurbpoint.

Google’s search engineer Matt Cutts said that Google’s algorithms change once per day at the least. In one year, over 500 algorithm changes take place. Instead of focusing SEO strategy to fight against Panda, Penguin and other animal-friendly Google changes, strategies need to focus beyond typical SEO tactics. Here are a few ideas for you.

Innovative Guest Posts

Guest blogging is the best SEO that a site owner can implement for a site and it’s been a major topic on SEOmoz’s whiteboard. However, you have to regulate guest bloggers and pay attention to the content as unrelated and spam content impacts rank negatively. Article directories used to make sense for SEO strategies but link building turned this into a wasteland, over-infusing with keyword content instead of articles that actually held value.

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Bing Might Ask, Is This a Fair Search Survey?

posted on April 12, 2013

AV-TEST logoBing has been working real hard to poke holes in Google as of late.

Ads attacking Gmail privacy and the Scroogled campaign have been running along side the ‘Bing It On’ challenge that is still being run on TV. Basically Bing is saying that Bing is better because Bing says it is (along with those choosing Bing in the B.I.O. challenge.

Now a new study from Germany’s AV-TEST, that calls itself ‘The Independent IT-Security Institute’ says that while Bing can claim it’s better than Google there is at least one third party out there that says it’s not nearly as safe as Google when it comes to serving up malware sites in results.

AV-Test Results

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Google Rebrands Frommer’s Social Accounts to Zagat

posted on April 10, 2013

google-logoGoogle is really interesting at times. Well, let’s just say most times.

Just recently the company sold the rights to Frommer’s Travel Guides back to the owner that they had purchased the company from last August. The BBC reported

Arthur Frommer told the AP news agency that he will publish the guides in both print and electronic form, in addition to operating the Frommer’s website.

Google, which bought Frommer’s last August, confirmed to AP that it had returned the brand to its founder.

Google also told the news agency that the travel content it had gained from Frommer’s had been integrated into its various services, such as Google Plus and Maps, which offer users advice on local services such as hotels and restaurants.

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FairSearch Complains to EU About Google’s Mobile ‘Dominance’

posted on April 9, 2013

Android is Pure EvilFairSearch is at it again. This time the group is petitioning the European Union about their arch nemesis Google’s evil plot to dominate the world via their mobile strategy. Thank God FairSearch is keeping an eye on this for all the world! Amen!

Calling Google’s Android OS a ‘trojan horse’ used to dominate the mobile markets FairSearch posts on their blog

FairSearch.org has filed a complaint with the European Commission laying out Google’s anti-competitive strategy to dominate the mobile marketplace and cement its control over consumer Internet data for online advertising as usage shifts to mobile.

Google’s Android is the dominant smartphone operating system, running in 70% of units shipped at the end of 2012, according to Strategy Analytics. Google also dominates mobile search advertising with 96% of the market, according to eMarketer. The complaint says Google uses deceptive conduct to lockout competition in mobile.

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Would ‘Do Not Track’ Legislation Impact Your Marketing Efforts?

posted on April 9, 2013

Do Not TrackAccording to an article from AdWeek there is some renewed interest in getting ‘Do Not Track’ legislation pushed through that would give consumers the chance to sign up for a ‘Do Not Call’ type exemption from online tracking.

The article tells us

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for granted. Ahead of a Senate Commerce hearing planned before month’s end, groups are stepping up their lobbying to block Sen. Jay Rockefeller’s reintroduced Do Not Track Online Act, which would give consumers the online equivalent of a Do Not Call option with the click of a mouse.