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Did-It’s Bill Wise Resigns as CEO

Why is it I get a strange sense of déja vu, while writing this news that Bill Wise has resigned from his position as CEO of Did-It?

Wise, who has worked with Did-It since January 2005 after being hired away from Ask Jeeves’ sales department, said his departure stemmed from a fundamental disagreement about the direction of the company. “I wanted to take the company in one direction. As CEO, and as a guy who really, really helped scale and create the brand that it has in the marketplace, that’s what I wanted to do,” said Wise

Well, considering founders Lee and Pasternack seem intent on attacking SEO and have a strange affection for comical frogs, I’m putting my money on Wise having the best idea for taking the company forward.

Google Testing Tabbed Adsense Ads?

Stanley Shilov is reporting the sighting of a new tabbed ad format for Adsense. The ads have three tabs for searches, web pages, and videos.

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The ads are different in two distinct ways:

* They are tabbed. The three tabs deliver different content, titled Searches, Web Pages, and Videos.
* Two of the tabs have links that lead to Google search results and to Google’s Videos page, as opposed to the standard contextual ads that lead straight to the advertiser’s page.

From the looks of the ads, they may be a replacement for the default charity ads shown when Google decides it has no relevant paid advertisements available to show. As these don’t seem to be PPC links the question becomes, will Google pay for these clicks?

Alexa Adds New Traffic Details

I noticed a change to the Alexa traffic reports late Friday, and have now found the official announcement from Alexa. They’ve added new data points including:

  • Geographic location of visitors.
  • Your site’s traffic rank in different countries.
  • Audience reach percentages.
  • Changing terminology to reflect latest data is from “yesterday” and not “today”.

Is Google Overrated? Danny Sullivan Fights Another Battle.

When Danny Sullivan’s not busy protecting the reputation of SEO, he’s off fighting crime protecting the reputation of Google.

In this month’s issue of Fast Company, Danny squares off against Donna Bogatin, and fights against claims that the world’s largest search engine is tapped out.

Google Plans AdWords Algorithm Change; Expects Complaints

UPDATE: It looks like Google’s pushed the button too early – and it could be the wrong button too. Lots of people are complaining that their Quality Score has gone crazy.

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I just got off the phone with Google’s Nick Fox, Senior Business Product Manager for Ad Quality, and got the scoop on the upcoming changes to the AdWords Quality Score.

As we reported earlier today, Google is indeed planning a change to the Quality Score, with two major updates.

  1. The addition of a new column in AdWords campaigns, showing the Quality Score.
  2. A change to the Quality Score algorithm.

Fox explained the addition of the new column was Google’s effort to “improve transparency” and “make it easier to understand the quality score.” He also explained that Google hoped the new Quality Score information would “help advertisers optimize their ads.”

The new data will be available as early as tomorrow afternoon, which is a key move in anticipation of an algorithm tweak to the Quality Score in the next week or two. By being more transparent with the scoring, Google hopes to prevent any backlash that may come with the new algo.

While the new algorithm shift won’t be as dramatic as when Google introduced the landing page factors, Fox does expect to hear some complaining from advertisers. He confirmed that the new algo “will impact a fairly large number of keywords”, which might lead to a knee-jerk complaint by a large contingent of AdWords advertisers. However, Fox stressed the “bulk of the impact will be on keywords not driving traffic.”

Lenoir Officials Abandoned Economic Study of Google Tax Incentives

Wow, it’s going to be hard for Lenoir and Caldwell County officials to keep justifying their decision, to provide Google with 30 years of tax breaks, when they didn’t even finish an economic study to see if a data center would be beneficial or not.

Local officials ran a computer analysis that determined a state job-creation grant of almost $5 million would generate more than $45 million in state revenue over 12 years. But they didn’t study whether committing to three decades of tax breaks made economic sense. “Intuitively, the numbers showed it was a good deal,” Lenoir City Manager Lane Bailey said Wednesday.

Oh cool, because there’s nothing us taxpayers trust more than the intuition of our elected officials.

Hat-tip Techdirt.

Yahoo’s Jerry Yang Buys Doctorate from Stanford for $75 Million?

Ok, so that title edged me more towards Threadwatch (just kidding guys), than it did the WSJ, but I figured it might get your attention.

That being said, would it be surprising if Stanford awarded Yahoo co-founder an honorary doctorate as a “thank you” for his $75 million contribution?

Of the total, $50 million will pay for a new environment and energy building and $5 million will go towards a doctor training facility for Stanford’s medical school. The remaining $20 million will be used for future projects, Stanford said.

Of course, this is all just a little fun. Nothing but respect for Yang for making the donation.

Via SEL.