Outsell, Inc. has released a report that seems to indicate that we are reaching the end of an era: they project broadcast and print ad spending will decrease in 2007. Key findings of their survey of 1010 advertising professionals include:
- Online spending growing the fastest: companies plan to increase online spending by 18% this year as online advertisingâ€™s market share increases to 20% of advertising spend.
- Advertisers perceive online advertising as â€œvery effectiveâ€ for branding, a reversal of their â€œconventional wisdom.â€
- Search marketing is the fastest growing online medium: advertisers plan to increase search engine advertising spend by 39% (though Outsell didnâ€™t indicate whether this was SEO, PPC or both in its press release).
- PPC adsâ€™ market share will actually decrease 1% this year; other online media will grow (CPA ads: 8%; â€œonline sponsorshipsâ€ 12%).