Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Free Keyword Research from Keyword Discovery & Wordtracker

In what appears to be a response to the slow death of the Overture Inventory Suggestion tool, both Wordtracker and Keyword Discovery have offered up free versions of their popular keyword research products.

Via SEW.

Google Bullied North Carolina Over Lenoir Project

According to the News & Observer, Google used its clout to bully North Carolina lawmakers into offering more incentives and keeping quiet about plans to build a server farm in Lenoir.

…the search engine behemoth demanded that lawmakers never speak its name, according to e-mail records…Records show that the company was often agitated by the legislative process. Google executives threatened to walk away from the negotiating table and asked Commerce Secretary Jim Fain to exercise his power over the bill writing process.

Using tactics right out of any negotiation handbook, Google used subtle threats to get what they wanted…

Google Slams Click Forensics Click Fraud Study…Again

On Tuesday, I voiced my concerns on trusting click fraud data, released by a click-fraud monitoring company.

Yesterday, Google’s Shuman Ghosemajumder (whom I interviewed back in December) fired back at Click Forensics, pointing out all manner of flaws to their study.

We found serious flaws in their counting of clicks – a more fundamental issue than their counting of click fraud. They were making basic counting mistakes and inflating the number of clicks by an average of 40%. The source of this problem is incorrectly counting page views – from users browsing through an advertiser’s site – as clicks.

Shuman also discussed how Click Forensics measures clicks, Google didn’t even charge for, and follows up his original post with one that goes into more detail.

Google Q4 Profit Triples, Beats Wall Street Estimates

Google has just released their Q4 numbers and it looks like they’ve blown away estimations.

Fourth quarter net income surged to $1.03 billion from $372 million during the same period in 2004!!

Sales (excluding payments to ad partners) grew 70%+ to $2.23 billion.

Wall Street had been expecting $2.92 per share and got $3.29.

TheStreet.com adds

Google-owned sites generated 62% of total revenue and posted a gross revenue increase of 80% from a year ago. Google’s partner sites generated 37% of total revenue and showed 50% growth from a year ago.

Despite all that growth, the stock is taking a hammering in after-hours trading.

Google AdSense Spills the Beans to Shoemoney

Jeremy Schoemaker was lucky enough to have Google AdSense product manager, Brian Axe, live on his Net Income show. As Shoemoney points out, getting any search exec to appear on a live show is a coup, let alone someone from Google.

There’s a lot of juicy stuff to be found in either the podcast, or Jeremy’s recap. Here are some snippets:

Search Engine Arbitrage – During the interview Brian said that Google was not against arbitrage and infact they respect it as a business model. Brian clarified more by saying it was about the user experience.

YouTube Revenue Sharing - Brian confirmed what I suspected that Google AdSense would be the avenue in which the YouTube revenue will be paid out. So you will need to be a AdSense publisher in order to get YouTube Payouts. He also talked about the time line for the release.

Google Gains, Yahoo & MSN Mixed Bag

Nielsen//NetRatings reported a week ago that Google had more than 50% of the search market share in December 2006. The data for the top three (compared with comScore Networks’ data from the same period, released Jan 15):

Provider Searches (000) Share of Searches comScore Queries/Share
Google Search 3,035,617 50.8% 3.2 billion / 43.7%
Yahoo! Search 1,412,904 23.6% 1.9 billion / 28.5%
MSN/Windows Live Search 499,946 8.4% 713 million / 10.5%

Clearly, and unsurprisingly, comScore and Nielsen differ on their estimations of each search engine’s popularity. comScore’s stats give MSN and Yahoo a better projection than Nielsen.

Inside Google at the Blog News Channel noted that Yahoo! is growing at a faster rate than Google (Yahoo’s growth rate: 30.1%; Google’s: 22.6%). Of course, it’s easy to grow faster when you’re half as big.

Yahoo Delete URL Feature Disaster Waiting to Happen

Yahoo announced a number of very nice new features for Site Explorer today. The Yahoo Search Blog has a full list.

The feature I am most interested in and also worried about is the new “delete URL” feature. It is literally a disaster waiting to happen. There is zero verification other than being logged into the proper Yahoo account to delete an entire site from the Yahoo index.

With Google you are required to upload a robots.txt file to the webserver that verifies the same information being requested through the Google delete URL/Site tool. With Yahoo, you just log in, click delete, click confirm, and it’s gone.