It appears that even local newspapers have gotten in on the SEO-bashing. On Sunday, the Rapid City Journal published what appears to be a column entitled “Optimizers not optimal for getting site noticed.” The author, Claire Scholz, states:
For the most part, search engine optimizers are — do I dare say it out loud? — crooks. They promise the sky and all the golden-top-10-Google-rankings beneath it. They make cold calls or send cold spam (yuck) to otherwise smart business owners and, within minutes, the owner is rattling off the company’s credit card number to his or her new best friend.
I understand that there are many unscrupulous “SEOs” out there, but I wouldn’t say that “most” of them are “crooks.” The ever-skeptical Scholz offers four guidelines to avoid these bad guys, some of which are decent: