Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Bing Ads. Bing Ads is a service that provides pay per click advertising or search advertising on both the Bing and Yahoo! search engines. By advertising your business through Bing Ads, you can reach up to 158 million unique searchers on the Yahoo Bing Network. Best part is, if you open a new Bing Ads account today, you can earn a $50 ad credit to get started. Request your coupon code today!

Speaking at Search Summit Australia

I had a chance to spend two weeks in Australia, back in 2005. It was supposed to be a “once-in-a-lifetime” trip.

Well, eighteen months later, I’m delighted to be heading back to beautiful Sydney to speak at Search Summit, March 1st and 2nd.

The event is sure to be a huge hit, and any search marketer in Australia or New Zealand, should mark it on their calendar. Not only does the event offer two packed days of informative sessions, but over 40 speakers will give 90+ presentations on everything from best practices to growing your firm.

I’ll be speaking on a number of panels and moderating a few too. Speakers joining me at Search Summit, include:

  • Google’s Adam Lasnik
  • Yahoo!7′s Aidan Beanland

Google Admits China Censorship Hurt Reputation

Google co-founder, Sergey Brin, has admitted the company’s decision to censor its search results to appease the Chinese government, damaged the public perception of the company.

Asked whether he regretted the decision, Mr Brin admitted yesterday: “On a business level, that decision to censor… was a net negative.”…Mr Brin said the company had suffered because of the damage to its reputation in the US and Europe.

Despite the negative response, Google doesn’t appear ready to back-track on its decision.

Co-founder Larry Page said: “We always consider what to do. But I don’t think we as a company should be making decisions based on too much perception.”

Page added that most of the negative reactions came from people reading headlines and not actually exploring the details of Google’s move.

Google Defuses Googlebombs; Does this Change Link Building Practices?

Google has announced they’ve made some changes to their algorithm to try to identify and suppress the instances of Googlebombs (when many people link to the same page with the same keyword, in an attempt to get that page to rank for an obscure or insulting phrase).

By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs. Now we will typically return commentary, discussions, and articles about the Googlebombs instead….the extra effort to find a good algorithm helps detect Googlebombs in many different languages.

Ok, that’s a great effort. No one really benefits from seeing a Googlebomb listed in the search results, but what does this do for your link building efforts?

Microsoft Unhappy With Search Engine Progress

CNET reports Microsoft is not happy with their recent loss of search engine market share.

“On the search side you are correct we lost market share,” Microsoft CFO Chris Liddell said in response to an analyst’s question on the company’s earnings conference call. He said he is “clearly not happy with that.”

While search tries to find footing, Microsoft is happier with the state of their display advertising.

“Clearly there is a better story on the display side,” he said. “We are growing broadly in line with the market…We’re comfortable with the progress we’re making there.”

Google Offers Enhanced Ad Placements for AdSense

Google’s expanding on the recent addition of custom channels in AdSense and is now allowing publishers to create premium inventory on their site with the use of new “ad placements”.

Think of ad placements as ‘enhanced’ custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement. On the ‘Channels’ page in your account, click the appropriate ‘edit settings’ link on the right. As you can see below, there will be a box labeled ‘Targeting’ on the next page which, once checked, will show this channel to advertisers as an ad placement.

ABCSearch Screening Affiliate Traffic

ABCSearch is getting some nice praise from their clients, for screening out poorly converting ad channels, including this from Six Sigma Inc.

“If I’m noticing any non-converting traffic from a particular affiliate,” said Six Sigma’s Benyukhis, “ABCSearch can just disable that Sub ID. With other engines I might get 1,000 clicks and two conversions. I can reduce the clicks as low as 100 clicks for the same 2 conversions using ABCSearch’s patent pending ClickShieldâ„¢ technology which discerns which sources are good and bad.” Because of ABCSearch, Benyukhis’ explains, “Now I’m only attracting traffic from partners that have the visitors I’m looking for.”

ABCSearch is one of our valued advertisers, so if you’re looking for a better way to filter your paid search ads, give them a try. They’ll even match your first $100 spend!

Battle Royale for "Queen of Search" Title

A couple of days ago, I asked who you thought was the “Godmother” of search. Jeremy already had the rights to find the “Godfather”, so we thought we’d find the industry’s most powerful woman.

Currently, Jill Whalen is in the lead with 27% of the votes, followed by Kim Krause Berg with 19%. We’re sure this has nothing to do with the fact that each own a popular message board, with many members. ;-)

Anyway, if you’ve not voted, make your voice heard. Who is the Queen of all things Search?